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Exclusive: Aardman Animations outlines theme park ambitions
POSTED 13 Feb 2017 . BY Tom Anstey
Aardman Animations – creator of popular IPs such as Wallace and Gromit and Shaun the Sheep – has grand plans for its attractions and live experiences division, with ambitions to create an entire theme park dedicated to the creations of the British animation studio.

In addition to existing attractions including Wallace and Gromit’s Thrill-o-Matic ride at Blackpool Pleasure Beach and the Shaun the Sheep Experience at Skånes Djurpark, Aardman recently revealed plans for a Shaun the Sheep FEC concept and an Aardman Experience. But the company's vision goes beyond that, with plans for an entire theme park based on Aardman IPs.

“We have ambitions to develop our presence within the sector,” said Ngaio Harding-Hill, senior manager of attractions and live experiences for Aardman, speaking exclusively to Attractions Management. “We’d love to create an Aardman Land with the right partner.”

In addition to its theme park ambitions, new IPs on the horizon for Aardman open up new possibilities, according to Harding-Hill.

“Nick Park’s new film, Early Man releases early next year,” she said. “It provides a whole new cast of characters and adventures to launch into the world of visitor attractions so there are loads of really exciting projects on the horizon for this area of the company.”

For more on Aardman Animations, check out the Q1 edition of Attractions Management magazine, available soon.
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Jobs . News . Products . Magazine
NEWS
Exclusive: Aardman Animations outlines theme park ambitions
POSTED 13 Feb 2017 . BY Tom Anstey
Aardman Animations – creator of popular IPs such as Wallace and Gromit and Shaun the Sheep – has grand plans for its attractions and live experiences division, with ambitions to create an entire theme park dedicated to the creations of the British animation studio.

In addition to existing attractions including Wallace and Gromit’s Thrill-o-Matic ride at Blackpool Pleasure Beach and the Shaun the Sheep Experience at Skånes Djurpark, Aardman recently revealed plans for a Shaun the Sheep FEC concept and an Aardman Experience. But the company's vision goes beyond that, with plans for an entire theme park based on Aardman IPs.

“We have ambitions to develop our presence within the sector,” said Ngaio Harding-Hill, senior manager of attractions and live experiences for Aardman, speaking exclusively to Attractions Management. “We’d love to create an Aardman Land with the right partner.”

In addition to its theme park ambitions, new IPs on the horizon for Aardman open up new possibilities, according to Harding-Hill.

“Nick Park’s new film, Early Man releases early next year,” she said. “It provides a whole new cast of characters and adventures to launch into the world of visitor attractions so there are loads of really exciting projects on the horizon for this area of the company.”

For more on Aardman Animations, check out the Q1 edition of Attractions Management magazine, available soon.
RELATED STORIES
First international Shaun the Sheep attraction heading to Sweden's Skånes Djurpark


Following the announcement in October last year that it was to undergo new management and a multi-million pound renovation, Sweden’s Skånes Djurpark has unveiled a partnership with Aardman to bring the first Shaun the Sheep attraction to the country.
Wallace and Gromit, Chicken Run set to star at London Paramount


The £2bn (US$3.2bn, €2.5bn) London Paramount development in Kent, UK, took the first step today in welcoming some more down-to-earth characters to its fold.
Wallace & Gromit ride opens at Pleasure Beach


Pleasure Beach in Blackpool has officially opened the world's first Wallace & Gromit ride Thrill-O-Matic, in collaboration with the fictional characters' animators Aardman.
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+ More profiles  
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How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
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More videos:
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DIARY

18-20 Jul 2019

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+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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