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Jamaica's Appleton Estate rum tour getting US$7.2m upgrade
POSTED 16 Jan 2017 . BY Tom Anstey
Work is progressing on a US$7.2m (€6.8m, £6m) upgrade to Jamaica’s Appleton Estate Rum Tour, with Jack Rouse Associates (JRA) taking charge of completely redeveloping the historic brand’s visitor experience.

Scheduled for completion in October 2017, work will include the renovation of the existing sugar estate and distillery that has been handcrafting rums since 1749, with the addition of modern rum tasting rooms, an expansive retail store, and a new restaurant and lounge offering Appleton-infused traditional Jamaican cuisine.

In addition to renovation work, the estate will receive a 23,000sq ft (2,200sq m) expansion, as well as an expansive outdoor tour of the estate grounds, distillery and ageing house, highlighting the history and process of crafting a premium rum. There is also talk of possible future development of a boutique hotel.

“Appleton has the distinction of being Jamaica’s oldest sugar estate and rum distillery in continuous production,” said Clara Rice, director of communications for JRA, speaking to Attractions Management. “We’ll be building on that history while adding some new experiences as well.”

In addition to renovation work, Attractions Management understands that estate owners J. Wray & Nephew Ltd, are in talks with Jamaica’s government to revive a rail service for the tour, which could potentially triple visitor numbers.

The rail line, which hasn’t been operational since the 1990s, travels between the estate where the rum is distilled and the dock where cruise ship passengers dock. If the train was brought into operation it would cut in half the current three-hour bus ride, with visitors also able to start their rum experience on the train as they travel to their destination.
There will be an expansive outdoor tour of the estate grounds, distillery and ageing house
The tour will highlight the history and process of crafting a premium rum
Work will include the renovation of the existing sugar estate and distillery that has been handcrafting rums since 1749
PROJECT PROFILE:

Appleton Estate Rum Tour
Work is progressing on a US$7.2m (€6.8m, £6m) upgrade to Jamaica’s Appleton Estate Rum Tour, with Jack Rouse Associates (JRA) taking charge of completely redeveloping the historic brand’s visitor experience.


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Jobs . News . Products . Magazine
NEWS
Jamaica's Appleton Estate rum tour getting US$7.2m upgrade
POSTED 16 Jan 2017 . BY Tom Anstey
Work is progressing on a US$7.2m (€6.8m, £6m) upgrade to Jamaica’s Appleton Estate Rum Tour, with Jack Rouse Associates (JRA) taking charge of completely redeveloping the historic brand’s visitor experience.

Scheduled for completion in October 2017, work will include the renovation of the existing sugar estate and distillery that has been handcrafting rums since 1749, with the addition of modern rum tasting rooms, an expansive retail store, and a new restaurant and lounge offering Appleton-infused traditional Jamaican cuisine.

In addition to renovation work, the estate will receive a 23,000sq ft (2,200sq m) expansion, as well as an expansive outdoor tour of the estate grounds, distillery and ageing house, highlighting the history and process of crafting a premium rum. There is also talk of possible future development of a boutique hotel.

“Appleton has the distinction of being Jamaica’s oldest sugar estate and rum distillery in continuous production,” said Clara Rice, director of communications for JRA, speaking to Attractions Management. “We’ll be building on that history while adding some new experiences as well.”

In addition to renovation work, Attractions Management understands that estate owners J. Wray & Nephew Ltd, are in talks with Jamaica’s government to revive a rail service for the tour, which could potentially triple visitor numbers.

The rail line, which hasn’t been operational since the 1990s, travels between the estate where the rum is distilled and the dock where cruise ship passengers dock. If the train was brought into operation it would cut in half the current three-hour bus ride, with visitors also able to start their rum experience on the train as they travel to their destination.
There will be an expansive outdoor tour of the estate grounds, distillery and ageing house
The tour will highlight the history and process of crafting a premium rum
Work will include the renovation of the existing sugar estate and distillery that has been handcrafting rums since 1749
PROJECT PROFILE:

Appleton Estate Rum Tour
Work is progressing on a US$7.2m (€6.8m, £6m) upgrade to Jamaica’s Appleton Estate Rum Tour, with Jack Rouse Associates (JRA) taking charge of completely redeveloping the historic brand’s visitor experience.


RELATED STORIES
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A brand museum dedicated to Spam has opened its doors in the US at the home of the product in Austin, Minnesota.
JRA hosts Ohio State students for training day


Jack Rouse Associates (JRA) has welcomed students from the Theme Park Engineering Group (TPEG) at Ohio State University, opening up its headquarters in Cincinnati for an education on how to break into the industry.
LaunchPAD Children's Museum opens to public


Following 13 years of planning and development, the newly christened LaunchPAD Children’s Museum in Iowa, US, has reopened to the public following a multi-million dollar makeover.
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Off the back of a record financial start to the year, Six Flags has announced plans to develop three more theme parks in China as the operator continues to ride the international wave of momentum it has created.
Unesco mobilises academics to promote heritage protection in Africa
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Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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