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Wolfgang Buttress - Artist

PROJECT: THE Hive


Exploring the crucial role of a bee colony in the global ecosystem, The Hive – Wolfgang Buttress’ award-winning multi-sensory pavilion – has been given a new home at London’s Kew Gardens.

The structure was the centrepiece of the UK’s entry at the 2015 Milan Expo, where it attracted more than 3.3 million visitors and was awarded the BIE Gold Award for Architecture and Landscape.

It moved to Kew – a UNESCO World Heritage Site containing 132 hectares of landscaped gardens – in June. Visitors are taken on an experiential journey through the life of a bee colony, from an outside orchard and wildflower meadow into the hive itself, while orchestral buzzes and pulses fill the air.

The 17-metre-high, 40-tonne aluminium structure was inspired by British scientific research into the health of bees and their role in pollinating crops essential to human survival.

More than 1,000 LED lights are illuminated within The Hive, changing in sound and light intensity to relay information triggered by vibration sensors in a real beehive.

The pavilion was created in collaboration with architects BDP, engineers Simmonds Studio and constructors Stage One, who built the structure from 115,000 individual components.

““The Hive creates a powerful, immersive space for us to explore the urgent issues we face in relation to pollinators, their intimate relationships with plants and their vital role in helping us feed a rapidly growing population. To be able to bring those stories alive here at Kew – a centre of scientific knowledge and expertise and one of the planet’s most biodiverse city landscapes – is a true honour.” says Richard Deverell, director at Kew.

Kew scientists are using The Hive as a platform to share their research into the life of bees and how they can be protected.

According to Buttress: “The form and idea originated from dreaming and a hand-drawn sketch. I wanted to find a simple metaphor for the state of the planet in 2015. The bee can be seen as a sentinel for the health of the world. Pollination is essential to the wellbeing and feeding of the planet. I wanted to express something that’s universal, and that goes beyond language, age and intellect.”

“I wanted to create something reserved and conscious of its context, yet at the same time innovative and impactful,” he says. “For me, the tension between those qualities is important.”

the pavilion, which has found a new home at Kew
The HIve was constructed by Stage One, who also built Thomas Heatherwick’s Olympic torch
COMPANY PROFILES
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
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FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
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Jobs    News   Products   Magazine   Subscribe
CLAD people
Wolfgang Buttress - Artist

PROJECT: THE Hive


Exploring the crucial role of a bee colony in the global ecosystem, The Hive – Wolfgang Buttress’ award-winning multi-sensory pavilion – has been given a new home at London’s Kew Gardens.

The structure was the centrepiece of the UK’s entry at the 2015 Milan Expo, where it attracted more than 3.3 million visitors and was awarded the BIE Gold Award for Architecture and Landscape.

It moved to Kew – a UNESCO World Heritage Site containing 132 hectares of landscaped gardens – in June. Visitors are taken on an experiential journey through the life of a bee colony, from an outside orchard and wildflower meadow into the hive itself, while orchestral buzzes and pulses fill the air.

The 17-metre-high, 40-tonne aluminium structure was inspired by British scientific research into the health of bees and their role in pollinating crops essential to human survival.

More than 1,000 LED lights are illuminated within The Hive, changing in sound and light intensity to relay information triggered by vibration sensors in a real beehive.

The pavilion was created in collaboration with architects BDP, engineers Simmonds Studio and constructors Stage One, who built the structure from 115,000 individual components.

““The Hive creates a powerful, immersive space for us to explore the urgent issues we face in relation to pollinators, their intimate relationships with plants and their vital role in helping us feed a rapidly growing population. To be able to bring those stories alive here at Kew – a centre of scientific knowledge and expertise and one of the planet’s most biodiverse city landscapes – is a true honour.” says Richard Deverell, director at Kew.

Kew scientists are using The Hive as a platform to share their research into the life of bees and how they can be protected.

According to Buttress: “The form and idea originated from dreaming and a hand-drawn sketch. I wanted to find a simple metaphor for the state of the planet in 2015. The bee can be seen as a sentinel for the health of the world. Pollination is essential to the wellbeing and feeding of the planet. I wanted to express something that’s universal, and that goes beyond language, age and intellect.”

“I wanted to create something reserved and conscious of its context, yet at the same time innovative and impactful,” he says. “For me, the tension between those qualities is important.”

the pavilion, which has found a new home at Kew
The HIve was constructed by Stage One, who also built Thomas Heatherwick’s Olympic torch
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UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
Wake The Tiger launches new 1,000sq m expansion
Wake the Tiger, the Bristol-based immersive art experience, is set to open its 1,000sq m expansion on Friday 2 February.
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
Merlin Entertainments, the LEGO Group and Hasbro have teamed up to create Peppa Pig experiences.
Tate Modern and Frame collaborate on a mind/body experience
London boutique operator, Frame, has teamed up with the Tate Modern to offer two yin and sound yoga classes, following by a tour of the art gallery.
Elvis Presley Live is rolling out globally
Immersive entertainment specialists, Layered Reality, is creating a tribute to Elvis Presley featuring a concert experience with a life-sized digital Elvis.
+ More news   
 
COMPANY PROFILES
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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