PRODUCT NEWS
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| RAF taking flight with Digivey |
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| 10 Sep 2008 . BY |
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Digivey, the interactive customer satisfaction feedback system, has been chosen to monitor customer responses at the RAF Museum, Cosford.
The Museum had previously used a number of different methods to collect market research data and had been finding it difficult gathering sufficient quantities of ‘usable’ data as each of the previous surveys varied so much.
It also found that a lot of visitors didn’t like completing face to face surveys and the number of responses to the printed questionnaires was extremely low. Analysing the data after it had been captured was also time consuming.
After installing Digivey - recommended by another visitor attraction - the number of responses to surveys is reported to have dramatically increased and are now gathered from a much higher proportion of visitors, making the data more accurate.
The Museum can analyse the data for specific periods relevant to it, such as school holidays, or for a particular event. It has also been able to combine the various surveys used before with the potential of developing the survey even further in the future by tailoring it to specific groups of visitors such as corporate or educational visits.
Digivey Survey Suite has modular software architecture and runs under Microsoft Windows XP and Windows Vista.
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