PRODUCT NEWS
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| Holovis and WhiteWater to redefine immersive water-based experiences with new strategic partnership |
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| 07 Nov 2018 . BY Lauren Heath-Jones |
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| Holovis and WhiteWater have announced a strategic partnership that will see the experience design firm act as the water park giants innovative technology partner |
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Holovis has announced a new strategic partnership with WhiteWater, that will see the experience-design firm enter the water park sector, as well as become the innovative technology partner for the water park giant.
The partnership will redefine the way immersive experiences are designed for water parks.
Geoff Chutter, president and CEO of WhiteWater, said: "This is a very significant step for us. Our plans for taking water-based experiences to the next level are developing rapidly, so we sought to bring onboard a company that could keep with our innovation roadmap, adding significant value, both creatively and technologically to the ideas we want to bring to market."
"Our engagement and subsequent discussions with Holovis quickly convinced us these were the go-to guys to help deliver new kinds of experiences," Chutter added.
Holovis CEO Stuart Hetherington said: "We are thrilled to have secured WhiteWater as an exclusive partner in this space".
"Their track record is second to none and their first-to-market approach around developing new attractions fits exactly with our own innovation pipeline."
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