PRODUCT NEWS
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| The SimEx-Iwerks Rio 4D Experience has launched at San Diego Zoo, USA |
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| 05 Sep 2013 . BY Kate Corney |
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SimEx-Iwerks transformed an existing structure in the children’s zoo into a fully immersive 4D experience, with in-theatre and in-seat effects including lighting, bubbles and scents.
The attraction features live animals, a water element and an interactive and themed queue space.
The film Rio follows the last blue macaws on Earth – Blu and Jewel – on a 4D journey through Rio de Janeiro.
When they're captured by a gang of greedy animal smugglers, they must work together, despite Blu’s inability to fly. They embark on the adventure of a lifetime that has them dodging beach balls, umbrellas, carnival floats, and beach-goers as they try to escape the claws of evil cockatoo Nigel.
In partnership with Fox and Blu Sky Productions, the 13-minute experience is distributed exclusively by SimEx-Iwerks Entertainment Licensing.
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| PRODUCT NEWS |
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| AStation: Leading the ‘Attractions Revolution’ |
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| While others pour concrete and steel, AStation launches dinosaurs and heroes within weeks —
no construction required. Its outlets are redefining entertainment with cutting-edge,
location-based experiences, transforming plazas, art districts, and heritage sites into
massive Mixed Reality playgrounds. |
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| DIARY |
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