Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Van Gogh Museum x Lego collaboration revealed
POSTED 10 Feb 2025 . BY Magali Robathan
This is the latest museum partnership for the Lego Group Credit: Image courtesy of Lego and the Van Gogh Museum
The Van Gogh Museum in Amsterdam has teamed up with the Lego Group to create a new Lego set
The set was designed to create a 3D brick version of the Van Gogh's Sunflowers painting
As part of the collaboration with Lego, the museum will offer a variety of Lego-themed activities throughout 2025
The set comes with a link to a podcast, created with the Van Gogh Museum
The Van Gogh Museum in Amsterdam has teamed up with the Lego Group to create a new Lego set inspired by Van Gogh's Sunflowers painting.

The set was designed to create a 3D brick version of the Van Gogh masterpiece, focusing on 'Van Gogh’s famous use of light and shade.'

To celebrate the launch of the set on 1 March, two brick replicas of the painting will be permanently displayed in Amsterdam’s Lego Store and the Van Gogh Museum.

The set comes with a link to a podcast, created with the Van Gogh Museum, featuring senior curator Nienke Bakker and Lego designer Stijn Oom.

As part of the collaboration with Lego, the museum will offer a variety of Lego-themed activities throughout 2025, including a Lego installation from June – August.

“We hope this Lego set will inspire and engage new audiences with the art and life story of Vincent van Gogh," said Rob Groot, MD of the Van Gogh Museum.

"Working on one of the world’s most famous paintings can be quite daunting, but recreating Sunflowers has been a dream come true," said Lego designer Stijn Oom.

In 2022, the Lego Group partnered with New York‘s Museum of Modern Art on a Lego set that recreated Van Gogh’s The Starry Night (1889).
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
LATEST JOBS
National Event Planning and Logistics Officer
English Heritage
Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
+ More jobs  

COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Van Gogh Museum x Lego collaboration revealed
POSTED 10 Feb 2025 . BY Magali Robathan
This is the latest museum partnership for the Lego Group Credit: Image courtesy of Lego and the Van Gogh Museum
The Van Gogh Museum in Amsterdam has teamed up with the Lego Group to create a new Lego set
The set was designed to create a 3D brick version of the Van Gogh's Sunflowers painting
As part of the collaboration with Lego, the museum will offer a variety of Lego-themed activities throughout 2025
The set comes with a link to a podcast, created with the Van Gogh Museum
The Van Gogh Museum in Amsterdam has teamed up with the Lego Group to create a new Lego set inspired by Van Gogh's Sunflowers painting.

The set was designed to create a 3D brick version of the Van Gogh masterpiece, focusing on 'Van Gogh’s famous use of light and shade.'

To celebrate the launch of the set on 1 March, two brick replicas of the painting will be permanently displayed in Amsterdam’s Lego Store and the Van Gogh Museum.

The set comes with a link to a podcast, created with the Van Gogh Museum, featuring senior curator Nienke Bakker and Lego designer Stijn Oom.

As part of the collaboration with Lego, the museum will offer a variety of Lego-themed activities throughout 2025, including a Lego installation from June – August.

“We hope this Lego set will inspire and engage new audiences with the art and life story of Vincent van Gogh," said Rob Groot, MD of the Van Gogh Museum.

"Working on one of the world’s most famous paintings can be quite daunting, but recreating Sunflowers has been a dream come true," said Lego designer Stijn Oom.

In 2022, the Lego Group partnered with New York‘s Museum of Modern Art on a Lego set that recreated Van Gogh’s The Starry Night (1889).
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS