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NEWS
Attractions.io creates night-time map for Alton Towers
POSTED 27 Oct 2023 . BY Tom Walker
Alton Tower will use the map for its Scarefest and Ultimate Fireworks Spectacular events Credit: Alton Towers/Merlin
Attractions.io has created a bespoke night-time app for UK theme park Alton Towers
The operator will use the ma for its Scarefest and Ultimate Fireworks Spectacular events
The interactive map adjusts – in real time – to mirror the ambient light in the mobile device's environment
For this year's Scarefest, Alton Towers has also partnered with online gaming "influencer" Daz Games
Attractions.io has created a bespoke night-time app for UK theme park Alton Towers, which the operator will use for its Scarefest and Ultimate Fireworks Spectacular events.

Designed to reflect the environment for after-dark events at Alton Towers, the interactive map adjusts – in real time – to mirror the ambient light in the mobile device's environment.

The dynamic lighting map is part of Attractions.io's ongoing collaboration with Alton Towers Resort.

The new map will be made available to visitors as an update to the mobile app created by the tech company for Alton Towers and which is already being used by the operator.

Bianca Sammut, divisional director for Alton Towers Resort, comments: “As a Theme Park Resort we strive to be innovative and love to provide our guests with something unique.

"Thanks to this new feature, Attractions.io has made this possible within our app and I'm excited for our guests to see this update in all its glory.”

For this year's Scarefest, Alton Towers has partnered with online gaming influencer Daz Games.

The immersive Daz Games: Panic! experience combines an escape room with a live action scare maze.

Marketed as a first-of-its-kind scare attraction, guests – or "players" – will be given a wristband and released into the attraction to compete to find two unique symbols and exit within seven minutes.

However, they will not be alone. Daz Games: Panic! will put players through an intense series of tests to challenge the mind and body, as they race against the clock to find the symbols and escape before being trapped in the game forever.

Other attractions at this year's Scarefest include Burial Grounds, a free-flowing outdoor scare zone; Altonville Mine Tours – Tiny’s Revenge, a haunted house experience; and three additional horror-themed mazes.

For smaller guests, there is also the Trick 'O' Treat Town with Haribo.
RELATED STORIES
  FEATURE: Talking Point: Capacity challenges


How are operators optimising capacity and yield in the era of social distancing? We ask our panel
MORE NEWS
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
+ More news   

COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
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NEWS
Attractions.io creates night-time map for Alton Towers
POSTED 27 Oct 2023 . BY Tom Walker
Alton Tower will use the map for its Scarefest and Ultimate Fireworks Spectacular events Credit: Alton Towers/Merlin
Attractions.io has created a bespoke night-time app for UK theme park Alton Towers
The operator will use the ma for its Scarefest and Ultimate Fireworks Spectacular events
The interactive map adjusts – in real time – to mirror the ambient light in the mobile device's environment
For this year's Scarefest, Alton Towers has also partnered with online gaming "influencer" Daz Games
Attractions.io has created a bespoke night-time app for UK theme park Alton Towers, which the operator will use for its Scarefest and Ultimate Fireworks Spectacular events.

Designed to reflect the environment for after-dark events at Alton Towers, the interactive map adjusts – in real time – to mirror the ambient light in the mobile device's environment.

The dynamic lighting map is part of Attractions.io's ongoing collaboration with Alton Towers Resort.

The new map will be made available to visitors as an update to the mobile app created by the tech company for Alton Towers and which is already being used by the operator.

Bianca Sammut, divisional director for Alton Towers Resort, comments: “As a Theme Park Resort we strive to be innovative and love to provide our guests with something unique.

"Thanks to this new feature, Attractions.io has made this possible within our app and I'm excited for our guests to see this update in all its glory.”

For this year's Scarefest, Alton Towers has partnered with online gaming influencer Daz Games.

The immersive Daz Games: Panic! experience combines an escape room with a live action scare maze.

Marketed as a first-of-its-kind scare attraction, guests – or "players" – will be given a wristband and released into the attraction to compete to find two unique symbols and exit within seven minutes.

However, they will not be alone. Daz Games: Panic! will put players through an intense series of tests to challenge the mind and body, as they race against the clock to find the symbols and escape before being trapped in the game forever.

Other attractions at this year's Scarefest include Burial Grounds, a free-flowing outdoor scare zone; Altonville Mine Tours – Tiny’s Revenge, a haunted house experience; and three additional horror-themed mazes.

For smaller guests, there is also the Trick 'O' Treat Town with Haribo.
RELATED STORIES
FEATURE: Talking Point: Capacity challenges


How are operators optimising capacity and yield in the era of social distancing? We ask our panel
MORE NEWS
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS