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NEWS
Alton Towers founder and attractions industry legend, John Broome CBE, dies aged 80
POSTED 14 Aug 2023 . BY Tom Walker
John Broome CBE - a visionary and a pioneer whose 'far-reaching impact on the tourism industry is renowned' Credit: Imperial Corporate Capital
John Broome CBE, founder of Alton Towers theme park, has passed away aged 80
Broome developed Alton Towers from humble beginnings to one of Europe's biggest
In 1987, Broome was awarded a CBE for services to tourism
Broome also acquired Cornwall's Crealy Great Adventure Park in 2015
John Broome CBE, the man who developed Alton Towers theme park from humble beginnings to one of Europe's biggest, has passed away aged 80.

In a statement, his property development group, Imperial Corporate Capital, said: "It is with profound sadness that I must convey the news of the passing of our esteemed and beloved board member, Mr. John Broome.

"John was not just a colleague; he was a visionary and a pioneer whose far-reaching impact on the tourism industry is renowned.

"From transforming Alton Towers into a landmark theme park to his innovative vision for Camel Creek Resort, John’s creativity and determination were truly extraordinary."

Broome was already a millionaire property developer by the time he bought out the controlling stake in Alton Towers in the mid 1970s.

During the 1960s and early 1970s, the grounds of Alton Towers – a former stately home – had been partly redeveloped as a visitor attraction and featured a boating lake, a chairlift and a small fair.

After Broome took over, however, he laid the foundation for the modern theme park by installing various permanent rides and developing areas of the grounds in progressive stages.

It then became a major theme park in 1980 with the installation of The Corkscrew rollercoaster, the Pirate Ship, and the Alpine Bobsled ride.

By the time it was acquired by Tussauds Group in 1990, it had become one of the most popular visitor attractions in the UK.

In 1987, Broome was awarded a CBE for services to tourism.

As recently as 2015, Broome acquired Cornwall's Crealy Great Adventure Park, along with 200 acres of adjacent farmland, with the intention of transforming it into a premier European destination, branded as Camel Creek Resort.

In a LinkedIn post, his son, Will Broome, said: "It’s with a wry, white-knuckled sigh I’m confirming that my (eternally flamboyant!) father, John Broome CBE, aka the ‘King of Fun’, swiftly and rather unexpectedly (well, how else would he do it!?) passed away a few days ago.

"He really was a one-off, in so many ways! I mean, if you think I have stories, then you should have heard this wily raconteur in his prime!"

Liz Terry MBE, Attractions Management editor, said: "John was such a character and a great host - always upbeat and full of fun.

"He paved the way for so much of the attractions industry as it is today and was so passionate about his work. Long may he be remembered."
RELATED STORIES
  Alton Towers' iconic Nemesis coaster closes for major revamp


The famous Nemesis ride at UK theme park, Alton Towers, has closed for a major revamp.
  Alton Towers’ founder plans to turn Cornwall theme park into premier European resort


Alton Towers founder John Broome has acquired Cornwall's Crealy Great Adventure Park, along with 200 acres of adjacent farmland, with the intention of transforming it into a premier European destination, branded as Camel Creek Resort.
MORE NEWS
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Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Alton Towers founder and attractions industry legend, John Broome CBE, dies aged 80
POSTED 14 Aug 2023 . BY Tom Walker
John Broome CBE - a visionary and a pioneer whose 'far-reaching impact on the tourism industry is renowned' Credit: Imperial Corporate Capital
John Broome CBE, founder of Alton Towers theme park, has passed away aged 80
Broome developed Alton Towers from humble beginnings to one of Europe's biggest
In 1987, Broome was awarded a CBE for services to tourism
Broome also acquired Cornwall's Crealy Great Adventure Park in 2015
John Broome CBE, the man who developed Alton Towers theme park from humble beginnings to one of Europe's biggest, has passed away aged 80.

In a statement, his property development group, Imperial Corporate Capital, said: "It is with profound sadness that I must convey the news of the passing of our esteemed and beloved board member, Mr. John Broome.

"John was not just a colleague; he was a visionary and a pioneer whose far-reaching impact on the tourism industry is renowned.

"From transforming Alton Towers into a landmark theme park to his innovative vision for Camel Creek Resort, John’s creativity and determination were truly extraordinary."

Broome was already a millionaire property developer by the time he bought out the controlling stake in Alton Towers in the mid 1970s.

During the 1960s and early 1970s, the grounds of Alton Towers – a former stately home – had been partly redeveloped as a visitor attraction and featured a boating lake, a chairlift and a small fair.

After Broome took over, however, he laid the foundation for the modern theme park by installing various permanent rides and developing areas of the grounds in progressive stages.

It then became a major theme park in 1980 with the installation of The Corkscrew rollercoaster, the Pirate Ship, and the Alpine Bobsled ride.

By the time it was acquired by Tussauds Group in 1990, it had become one of the most popular visitor attractions in the UK.

In 1987, Broome was awarded a CBE for services to tourism.

As recently as 2015, Broome acquired Cornwall's Crealy Great Adventure Park, along with 200 acres of adjacent farmland, with the intention of transforming it into a premier European destination, branded as Camel Creek Resort.

In a LinkedIn post, his son, Will Broome, said: "It’s with a wry, white-knuckled sigh I’m confirming that my (eternally flamboyant!) father, John Broome CBE, aka the ‘King of Fun’, swiftly and rather unexpectedly (well, how else would he do it!?) passed away a few days ago.

"He really was a one-off, in so many ways! I mean, if you think I have stories, then you should have heard this wily raconteur in his prime!"

Liz Terry MBE, Attractions Management editor, said: "John was such a character and a great host - always upbeat and full of fun.

"He paved the way for so much of the attractions industry as it is today and was so passionate about his work. Long may he be remembered."
RELATED STORIES
Alton Towers' iconic Nemesis coaster closes for major revamp


The famous Nemesis ride at UK theme park, Alton Towers, has closed for a major revamp.
Alton Towers’ founder plans to turn Cornwall theme park into premier European resort


Alton Towers founder John Broome has acquired Cornwall's Crealy Great Adventure Park, along with 200 acres of adjacent farmland, with the intention of transforming it into a premier European destination, branded as Camel Creek Resort.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS