Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Letters
Write to reply

EuropeActive's David Stalker and Jack Shakespeare from ukactive write to HCM


At this critical time in our sector’s history, with great challenges and opportunities before us, we’ve published the EuropeActive Manifesto to unite stakeholders around four critically important areas of improvement for our common future.

Our goal is to rally everyone in the industry to sign the manifesto and mobilise an innovative movement, with the document as the common reference point. The aim being for our sector to successfully move out of the shadow of COVID-19 and reach its fullest potential towards 2025.

The first of the four areas of focus is health. Every year new scientific research underscores the potential and importance of fitness and exercise – the core product of our sector – as an effective solution to many of the most common public health challenges.

This doesn’t only relate to physical health and wellbeing, but also to social and mental aspects. Becoming recognised providers of physical, social and mental wellbeing in the eyes of consumers represents a huge opportunity for our sector and EuropeActive has made it a public affairs goal for policy-makers to recognise our sector as a deliverer of public health solutions.

Our second area of focus is digital and focuses on speeding up digitalisation, educating our sector in this area and strengthening these parts of our ecosystem in order to develop the best possible solutions for our digital infrastructure.

As everybody learned during the lockdown, digital and tech solutions enable all kinds of fitness businesses to operate beyond ‘bricks and mortar’ to reach all types of consumers everywhere.

Becoming valued providers of health and wellbeing in our communities requires us to express visible care for our communities, or what we call active citizenship. The third headline of our manifesto is, therefore, community.

We must promote trust and confidence in our sector, by demonstrating our willingness to take responsibility in society. We’re in a unique position to help strengthen our communities, by promoting the physical, social and mental health and wellbeing of citizens of all ages and backgrounds.

Finally, having professional standards is the hallmark of every mature sector, and it’s critical we unite around upskilling our workforce and demonstrating the expertise of our professionals through professional registers. This is also a prerequisite for our collaboration with health professionals and the medical community.

Every crisis is an opportunity for leadership. Emerging successfully out of a crisis as significant as this pandemic requires visionary leadership, creative thinking and innovative collaboration. The ambition of EuropeActive’s Manifesto is to promote leadership and collaboration to become the best possible version of ourselves in the coming years.

Sign the manifesto at
HCMmag.com/manifesto

David Stalker, EuropeActive

Jack Shakespeare
ukactive

Children and young people have experienced unprecedented disruption in their lives since the onset of national lockdown in March. From the closure of schools to the lack of community connection, the impact on the health and wellbeing of our youngest generation has been devastating.

During the initial school closure from March to May, children’s physical activity levels in England plummeted, with only 18 per cent averaging 60 active minutes each day (the CMO’s recommended level). This has been slowly rising, reaching 21 per cent during the school summer holidays, as restrictions eased.

However, as we enter the winter and there are fewer opportunities for children to be outdoors, we have a long way to go to get back to the (already low) levels of activity we were seeing pre-lockdown.

Now is the time for strong leadership, willpower and a bold ambition and commitment from all political parties to support the most vulnerable in our society, placing children’s health and wellbeing at the heart of our recovery plans. Pre-lockdown, just 47 per cent of children and young people in England did an average of 60 minutes of physical activity each day. Our ambition has to be to raise that considerably and our ability and will to tackle the entrenched inequalities that prevent millions of children enjoying fun and inclusive daily physical activity.

Supporting evidence
Research by the ukactive Research Institute shows that, in a normal year, children and young people suffer significant losses in fitness levels over the summer holidays, with the fitness of those from low-income families falling 18 times faster than their more affluent classmates. Additionally, children aged five from the poorest income groups are twice as likely to be obese than their more affluent peers, and three times as likely by the age of 11.

The provision of out-of-school activities, including after-school clubs, school holiday programmes and extended-schools provision are vital to achieving these goals, and it’s essential that safe, inclusive and accessible activity offerings continue to be available when children and young people are not engaged by school during term-time.

ukactive believes that part of the solution already lies on the doorsteps of the children and young people we need to support. We need to unlock existing assets that are purpose-built for children, are safe and trusted spaces that sit at the heart of local communities, and that house almost 40 per cent of all sports facilities in England – schools.

Through this lens, schools should be regarded as a vital community asset for the health and wellbeing of our children at this challenging time. Opening up school gates can re-shape school holidays and other out-of-school periods for those children and young people that really need it, at a time when positive activity experiences both in and out of school-time are utterly priceless.

We believe our ‘Schools as Community Hubs’ model is an unmissable opportunity for the government and the sector to support children and families through the pandemic
The solution
We believe our ‘Schools as Community Hubs’ model is an unmissable opportunity for the government and the sector to support children and families through the coronavirus crisis. We’re working with ukactive members to identify the programmes and pathways we can provide to dramatically impact these health outcomes. This will also create the foundations for early engagement and lifestyle change, increasing confidence and awareness to access the full breadth of local activity provision, such as swimming pools, sports clubs and classes.

We’ll continue to work with government to support children’s activity providers through this challenging time, providing protective measures and guidance for the safe operational delivery of holiday and after-school clubs, and other out-of-school settings.

Exercise habits formed in childhood can underpin good health for a lifetime / SHUTTERSTOCK/Master1305
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
Letters
Write to reply

EuropeActive's David Stalker and Jack Shakespeare from ukactive write to HCM


At this critical time in our sector’s history, with great challenges and opportunities before us, we’ve published the EuropeActive Manifesto to unite stakeholders around four critically important areas of improvement for our common future.

Our goal is to rally everyone in the industry to sign the manifesto and mobilise an innovative movement, with the document as the common reference point. The aim being for our sector to successfully move out of the shadow of COVID-19 and reach its fullest potential towards 2025.

The first of the four areas of focus is health. Every year new scientific research underscores the potential and importance of fitness and exercise – the core product of our sector – as an effective solution to many of the most common public health challenges.

This doesn’t only relate to physical health and wellbeing, but also to social and mental aspects. Becoming recognised providers of physical, social and mental wellbeing in the eyes of consumers represents a huge opportunity for our sector and EuropeActive has made it a public affairs goal for policy-makers to recognise our sector as a deliverer of public health solutions.

Our second area of focus is digital and focuses on speeding up digitalisation, educating our sector in this area and strengthening these parts of our ecosystem in order to develop the best possible solutions for our digital infrastructure.

As everybody learned during the lockdown, digital and tech solutions enable all kinds of fitness businesses to operate beyond ‘bricks and mortar’ to reach all types of consumers everywhere.

Becoming valued providers of health and wellbeing in our communities requires us to express visible care for our communities, or what we call active citizenship. The third headline of our manifesto is, therefore, community.

We must promote trust and confidence in our sector, by demonstrating our willingness to take responsibility in society. We’re in a unique position to help strengthen our communities, by promoting the physical, social and mental health and wellbeing of citizens of all ages and backgrounds.

Finally, having professional standards is the hallmark of every mature sector, and it’s critical we unite around upskilling our workforce and demonstrating the expertise of our professionals through professional registers. This is also a prerequisite for our collaboration with health professionals and the medical community.

Every crisis is an opportunity for leadership. Emerging successfully out of a crisis as significant as this pandemic requires visionary leadership, creative thinking and innovative collaboration. The ambition of EuropeActive’s Manifesto is to promote leadership and collaboration to become the best possible version of ourselves in the coming years.

Sign the manifesto at
HCMmag.com/manifesto

David Stalker, EuropeActive

Jack Shakespeare
ukactive

Children and young people have experienced unprecedented disruption in their lives since the onset of national lockdown in March. From the closure of schools to the lack of community connection, the impact on the health and wellbeing of our youngest generation has been devastating.

During the initial school closure from March to May, children’s physical activity levels in England plummeted, with only 18 per cent averaging 60 active minutes each day (the CMO’s recommended level). This has been slowly rising, reaching 21 per cent during the school summer holidays, as restrictions eased.

However, as we enter the winter and there are fewer opportunities for children to be outdoors, we have a long way to go to get back to the (already low) levels of activity we were seeing pre-lockdown.

Now is the time for strong leadership, willpower and a bold ambition and commitment from all political parties to support the most vulnerable in our society, placing children’s health and wellbeing at the heart of our recovery plans. Pre-lockdown, just 47 per cent of children and young people in England did an average of 60 minutes of physical activity each day. Our ambition has to be to raise that considerably and our ability and will to tackle the entrenched inequalities that prevent millions of children enjoying fun and inclusive daily physical activity.

Supporting evidence
Research by the ukactive Research Institute shows that, in a normal year, children and young people suffer significant losses in fitness levels over the summer holidays, with the fitness of those from low-income families falling 18 times faster than their more affluent classmates. Additionally, children aged five from the poorest income groups are twice as likely to be obese than their more affluent peers, and three times as likely by the age of 11.

The provision of out-of-school activities, including after-school clubs, school holiday programmes and extended-schools provision are vital to achieving these goals, and it’s essential that safe, inclusive and accessible activity offerings continue to be available when children and young people are not engaged by school during term-time.

ukactive believes that part of the solution already lies on the doorsteps of the children and young people we need to support. We need to unlock existing assets that are purpose-built for children, are safe and trusted spaces that sit at the heart of local communities, and that house almost 40 per cent of all sports facilities in England – schools.

Through this lens, schools should be regarded as a vital community asset for the health and wellbeing of our children at this challenging time. Opening up school gates can re-shape school holidays and other out-of-school periods for those children and young people that really need it, at a time when positive activity experiences both in and out of school-time are utterly priceless.

We believe our ‘Schools as Community Hubs’ model is an unmissable opportunity for the government and the sector to support children and families through the pandemic
The solution
We believe our ‘Schools as Community Hubs’ model is an unmissable opportunity for the government and the sector to support children and families through the coronavirus crisis. We’re working with ukactive members to identify the programmes and pathways we can provide to dramatically impact these health outcomes. This will also create the foundations for early engagement and lifestyle change, increasing confidence and awareness to access the full breadth of local activity provision, such as swimming pools, sports clubs and classes.

We’ll continue to work with government to support children’s activity providers through this challenging time, providing protective measures and guidance for the safe operational delivery of holiday and after-school clubs, and other out-of-school settings.

Exercise habits formed in childhood can underpin good health for a lifetime / SHUTTERSTOCK/Master1305
LATEST NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS