Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
National Fitness Day 2020 breaks all records - 19.1 million people get active
POSTED 07 Nov 2020 . BY Tom Walker
A total of 19.1 million people were inspired to be physically active on the day (23 September), smashing the campaign’s 10 million target Credit: ukactive
Millions of people throughout the UK took part in physical activity during this year's National Fitness Day (NFD) – a show of strength from the UK's health and fitness industry.

Results, recorded using ComRes polling, showed that a total of 19.1 million people were inspired to be physically active on the day (23 September), smashing the campaign’s 10 million target and making it the most successful NFD to date.

In all, 8.7 million children took part in physical activity on the day – an increase of more than six million on the previous year, partly inspired and driven by schools taking part in a synchronised 10 minutes of activity at 10am – the ‘10@10’ initiative.

Coordinated by industry body, ukactive, NFD is the health and fitness sector's showpiece event and this year took place amid the COVID-19 pandemic.

As a result, the day took special importance, as the fitness industry looks to convince the government that gyms and leisure centres should be classed as essential services, in order for them to be allowed to stay open in the case of lockdowns.

This year's NFD also formed part of the nation’s inaugural Great British Week of Sport, supported by Sport England, which ran from 19 to 27 September.

"National Fitness Day inspired millions more people to be active on the day this year, showing how much our nation loves to move and how our sector coming together can support people to do so," said Will Smithard, ukactive’s strategic projects director.

"The impacts of COVID-19 on the nation’s activity levels was laid bare by Sport England in last week’s Active Lives results, however National Fitness Day has shown that when the nation unites around a common goal of being more active, we can deliver some incredible results.

“The role physical activity plays in our lives is vital in supporting our health and wellbeing, as well as the economy, of the UK, so we must ensure that our gyms and leisure centres can remain open as essential services which can help our recovery from COVID-19.”
RELATED STORIES
  Bear Grylls leads activities on another successful National Fitness Day


The UK's physical activity sector has come together to get millions of people active during National Fitness Day 2020.
  People believe exercising is the best way to support the NHS


Exercise has been voted the number one way the public can help the NHS – ahead of paying taxes and cutting down on smoking and drinking.
  Brits spending 'twice as long' making tea as doing exercise each week


The average UK adult spends more than twice as long making tea as they do exercising each week.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
National Fitness Day 2020 breaks all records - 19.1 million people get active
POSTED 07 Nov 2020 . BY Tom Walker
A total of 19.1 million people were inspired to be physically active on the day (23 September), smashing the campaign’s 10 million target Credit: ukactive
Millions of people throughout the UK took part in physical activity during this year's National Fitness Day (NFD) – a show of strength from the UK's health and fitness industry.

Results, recorded using ComRes polling, showed that a total of 19.1 million people were inspired to be physically active on the day (23 September), smashing the campaign’s 10 million target and making it the most successful NFD to date.

In all, 8.7 million children took part in physical activity on the day – an increase of more than six million on the previous year, partly inspired and driven by schools taking part in a synchronised 10 minutes of activity at 10am – the ‘10@10’ initiative.

Coordinated by industry body, ukactive, NFD is the health and fitness sector's showpiece event and this year took place amid the COVID-19 pandemic.

As a result, the day took special importance, as the fitness industry looks to convince the government that gyms and leisure centres should be classed as essential services, in order for them to be allowed to stay open in the case of lockdowns.

This year's NFD also formed part of the nation’s inaugural Great British Week of Sport, supported by Sport England, which ran from 19 to 27 September.

"National Fitness Day inspired millions more people to be active on the day this year, showing how much our nation loves to move and how our sector coming together can support people to do so," said Will Smithard, ukactive’s strategic projects director.

"The impacts of COVID-19 on the nation’s activity levels was laid bare by Sport England in last week’s Active Lives results, however National Fitness Day has shown that when the nation unites around a common goal of being more active, we can deliver some incredible results.

“The role physical activity plays in our lives is vital in supporting our health and wellbeing, as well as the economy, of the UK, so we must ensure that our gyms and leisure centres can remain open as essential services which can help our recovery from COVID-19.”
RELATED STORIES
Bear Grylls leads activities on another successful National Fitness Day


The UK's physical activity sector has come together to get millions of people active during National Fitness Day 2020.
People believe exercising is the best way to support the NHS


Exercise has been voted the number one way the public can help the NHS – ahead of paying taxes and cutting down on smoking and drinking.
Brits spending 'twice as long' making tea as doing exercise each week


The average UK adult spends more than twice as long making tea as they do exercising each week.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS