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NEWS
Plans for Great Wolf's first European site rejected by local authority
POSTED 28 Feb 2020 . BY Lauren Heath-Jones
An artist's impression of Great Wolf Lodge, Great Wolf Resorts' first European venture
Oxfordshire County Council has objected to plans for a multi-million-pound waterpark resort in Chesterton, UK, following concerns from local residents.

Plans for the attraction, which would be the first in Europe to be operated by Great Wolf Resorts, include an indoor waterpark, a 498-bedroom hotel, adventure park, conference centre, restaurants and a public nature trail.

According to the Oxford Mail, Cherwell District Council (CDC) – the local authority responsible for the area – received hundreds of letters from local residents opposing the project due to fears that visitors to the park will likely drive through Chesterton, causing congestion on the surrounding country roads. The council agreed with the residents' concerns, citing transportation issues as grounds for objection.

"The proposed development is not in a sustainable location in transportation terms," it said in its consultation response, also raising concerns over an already 'severe' congestion at the nearby Middleton Stoney Junction, which would only be exacerbated by visitors travelling to and from the park.

Other concerns raised in the response included the lack of public transport to the site, which is not easily accessible via walking or cycling. The lack of transport options goes against National Planning Policy framework and Cherwell Local Plan and Local Transport Plan policies and would mean that guests would have to travel to the park by car.

Responding to OCC's concerns, Great Wolf has proposed a shuttle bus service running between the resort, Chesterton and Bicester, as well as use road signs encouraging the use of alternate roads, however residents have argued that drivers will follow sat nav instructions over road signs.

If the plans do eventually go ahead, Great Wolf will also have to contribute to providing public transport to service the site. The company is in ongoing talks with both the council and CDC regarding contributions to new cycle routes that would serve the site.

"From the start, we have been deeply committed to providing the maximum benefit to the local community," said Robert Moore, VP of global construction at Great Wolf Resorts."

"We want this Great Wolf Lodge to not only be our first resort in the UK and Europe but a resort that locals are proud to have in their community."

The application will now go to a planning committee, held by CDC, where a decision will be made regarding the project's future.
RELATED STORIES
  Blackstone takes 65 per cent stake in Great Wolf


Great Wolf Resorts, which runs 18 family-oriented waterpark and entertainment resorts in the US and Canada, is targeting accelerated growth under a new joint ownership venture that sees hospitality and leisure investor Blackstone Real Estate Partners take a 65 per cent controlling interest in the company.
  Great Wolf expanding overseas as operator plans £200m waterpark for Oxfordshire, UK


US waterpark operator Great Wolf Resorts has announced plans to open its first venture overseas, with the Great Wolf Lodge coming to Oxfordshire, UK, in 2022.
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NEWS
Plans for Great Wolf's first European site rejected by local authority
POSTED 28 Feb 2020 . BY Lauren Heath-Jones
An artist's impression of Great Wolf Lodge, Great Wolf Resorts' first European venture
Oxfordshire County Council has objected to plans for a multi-million-pound waterpark resort in Chesterton, UK, following concerns from local residents.

Plans for the attraction, which would be the first in Europe to be operated by Great Wolf Resorts, include an indoor waterpark, a 498-bedroom hotel, adventure park, conference centre, restaurants and a public nature trail.

According to the Oxford Mail, Cherwell District Council (CDC) – the local authority responsible for the area – received hundreds of letters from local residents opposing the project due to fears that visitors to the park will likely drive through Chesterton, causing congestion on the surrounding country roads. The council agreed with the residents' concerns, citing transportation issues as grounds for objection.

"The proposed development is not in a sustainable location in transportation terms," it said in its consultation response, also raising concerns over an already 'severe' congestion at the nearby Middleton Stoney Junction, which would only be exacerbated by visitors travelling to and from the park.

Other concerns raised in the response included the lack of public transport to the site, which is not easily accessible via walking or cycling. The lack of transport options goes against National Planning Policy framework and Cherwell Local Plan and Local Transport Plan policies and would mean that guests would have to travel to the park by car.

Responding to OCC's concerns, Great Wolf has proposed a shuttle bus service running between the resort, Chesterton and Bicester, as well as use road signs encouraging the use of alternate roads, however residents have argued that drivers will follow sat nav instructions over road signs.

If the plans do eventually go ahead, Great Wolf will also have to contribute to providing public transport to service the site. The company is in ongoing talks with both the council and CDC regarding contributions to new cycle routes that would serve the site.

"From the start, we have been deeply committed to providing the maximum benefit to the local community," said Robert Moore, VP of global construction at Great Wolf Resorts."

"We want this Great Wolf Lodge to not only be our first resort in the UK and Europe but a resort that locals are proud to have in their community."

The application will now go to a planning committee, held by CDC, where a decision will be made regarding the project's future.
RELATED STORIES
Blackstone takes 65 per cent stake in Great Wolf


Great Wolf Resorts, which runs 18 family-oriented waterpark and entertainment resorts in the US and Canada, is targeting accelerated growth under a new joint ownership venture that sees hospitality and leisure investor Blackstone Real Estate Partners take a 65 per cent controlling interest in the company.
Great Wolf expanding overseas as operator plans £200m waterpark for Oxfordshire, UK


US waterpark operator Great Wolf Resorts has announced plans to open its first venture overseas, with the Great Wolf Lodge coming to Oxfordshire, UK, in 2022.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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