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NEWS
Attractions Review 2019: November
POSTED 29 Dec 2019 . BY Andy Knaggs
Record crowds flocked to IAAPA Expo in November 2019
It has been another momentous year in the attractions industry, and Attractions Management has been there reporting the big news, good and bad, all the way. After yesterday's look at the events of October 2019, today we move on to November 2019, considering some of the biggest stories that made the headlines that month.

November saw the attractions industry gather en masse in Orlando, where the annual IAAPA Expo took place. There were record visitor numbers, an illuminating Star Wars: Galaxy's Edge panel, and a new chair of the IAAPA organisation ‒ Amanda Thompson becoming just the third woman to hold the position.

IAAPA Expo draws record crowd

This year's IAAPA Expo was held in Orlando from 18-22 November, and drew a record attendance of 42,600 industry professionals.

The visitor attraction sector's premier event saw 1,146 exhibitors display their innovations and services across 125 product categories, from ride engineering and virtual reality to special effects and food and beverage.

Thirty eight companies made new product announcements directly from the trade show floor during the Expo, including Maurer, Legoland New York Resort, Holovis, ETF Ride Systems and Premier Rides.

Alongside the exhibition, an educational schedule of more than 100 seminars and sessions included a number of keynote presentations – including those given by Christine Duffy, president of Carnival Cruise Line and George Walker, creative director at Universal Creative Studio.

Legends Panel delivers Galaxy's Edge insights

An always popular part of the IAAPA Expo is the Legends Panel, and this year Star Wars: Galaxy's Edge was in the spotlight.

Hosted by BRC's Bob Rogers, the panel featured a host of Disney legends and creatives, each sharing their knowledge and stories learned from bringing the immersive new 14-acre attraction to Disney's parks.

Those on the panel included Scott Trowbridge, portfolio creative executive for Disney Imagineering and the company's creative lead for its Star Wars projects; Anisha Deshmane, who created a number of customised experiences to Galaxy's Edge; Margaret Kerrison, managing story editor for Disney Imagineering; and Chris Beatty, one of the creative directors in charge of development at Galaxy's Edge.

"We wanted to create a new expansive Star Wars universe that had lots of stories to tell with all-new locations and all-new characters through all these different mediums," said Trowbridge. "This is the evolution of the themed experience."

Amanda Thompson takes IAAPA reins

New IAAPA chair Amanda Thompson began her tenure on 19 November, and in an exclusive interview with Attractions Management, she revealed that the development of a global safety standard for the attractions industry was high on her wish list.

Thompson, who has been the managing director of Blackpool Pleasure Beach in the UK since 2004, becomes only the third woman to chair the attractions industry association, and the first European woman.

Asked where she felt the industry can improve, Thompson said: "A weakness is definitely not having a global safety standard. This is something which needs to be addressed, and that would be something I would love to see happen during my tenure."



Check back with Attractions Management tomorrow for a look back at the highlights from December
The Legends Panel was hosted by BRC's Bob Rogers
RELATED STORIES
  Record-breaking IAAPA attracts 42,600 attendees


A record number of 42,600 industry professionals attended this year's IAAPA Expo, held in Orlando on 18-22 November.
  IAAPA 2019: Disney legends reveal the secrets behind Star Wars: Galaxy's Edge


Star Wars: Galaxy's Edge was in the spotlight this year, as BRC's Bob Rogers hosted the ever-popular Legends Panel at the IAAPA Expo in Orlando, Florida.
  New IAAPA chair Amanda Thompson targets progress on safety and sustainability


The development of a global safety standard for the attractions industry is high on the wish list of incoming IAAPA chair Amanda Thompson, whose tenure begins today (Tuesday 19 November).
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NEWS
Attractions Review 2019: November
POSTED 29 Dec 2019 . BY Andy Knaggs
Record crowds flocked to IAAPA Expo in November 2019
It has been another momentous year in the attractions industry, and Attractions Management has been there reporting the big news, good and bad, all the way. After yesterday's look at the events of October 2019, today we move on to November 2019, considering some of the biggest stories that made the headlines that month.

November saw the attractions industry gather en masse in Orlando, where the annual IAAPA Expo took place. There were record visitor numbers, an illuminating Star Wars: Galaxy's Edge panel, and a new chair of the IAAPA organisation ‒ Amanda Thompson becoming just the third woman to hold the position.

IAAPA Expo draws record crowd

This year's IAAPA Expo was held in Orlando from 18-22 November, and drew a record attendance of 42,600 industry professionals.

The visitor attraction sector's premier event saw 1,146 exhibitors display their innovations and services across 125 product categories, from ride engineering and virtual reality to special effects and food and beverage.

Thirty eight companies made new product announcements directly from the trade show floor during the Expo, including Maurer, Legoland New York Resort, Holovis, ETF Ride Systems and Premier Rides.

Alongside the exhibition, an educational schedule of more than 100 seminars and sessions included a number of keynote presentations – including those given by Christine Duffy, president of Carnival Cruise Line and George Walker, creative director at Universal Creative Studio.

Legends Panel delivers Galaxy's Edge insights

An always popular part of the IAAPA Expo is the Legends Panel, and this year Star Wars: Galaxy's Edge was in the spotlight.

Hosted by BRC's Bob Rogers, the panel featured a host of Disney legends and creatives, each sharing their knowledge and stories learned from bringing the immersive new 14-acre attraction to Disney's parks.

Those on the panel included Scott Trowbridge, portfolio creative executive for Disney Imagineering and the company's creative lead for its Star Wars projects; Anisha Deshmane, who created a number of customised experiences to Galaxy's Edge; Margaret Kerrison, managing story editor for Disney Imagineering; and Chris Beatty, one of the creative directors in charge of development at Galaxy's Edge.

"We wanted to create a new expansive Star Wars universe that had lots of stories to tell with all-new locations and all-new characters through all these different mediums," said Trowbridge. "This is the evolution of the themed experience."

Amanda Thompson takes IAAPA reins

New IAAPA chair Amanda Thompson began her tenure on 19 November, and in an exclusive interview with Attractions Management, she revealed that the development of a global safety standard for the attractions industry was high on her wish list.

Thompson, who has been the managing director of Blackpool Pleasure Beach in the UK since 2004, becomes only the third woman to chair the attractions industry association, and the first European woman.

Asked where she felt the industry can improve, Thompson said: "A weakness is definitely not having a global safety standard. This is something which needs to be addressed, and that would be something I would love to see happen during my tenure."



Check back with Attractions Management tomorrow for a look back at the highlights from December
The Legends Panel was hosted by BRC's Bob Rogers
RELATED STORIES
Record-breaking IAAPA attracts 42,600 attendees


A record number of 42,600 industry professionals attended this year's IAAPA Expo, held in Orlando on 18-22 November.
IAAPA 2019: Disney legends reveal the secrets behind Star Wars: Galaxy's Edge


Star Wars: Galaxy's Edge was in the spotlight this year, as BRC's Bob Rogers hosted the ever-popular Legends Panel at the IAAPA Expo in Orlando, Florida.
New IAAPA chair Amanda Thompson targets progress on safety and sustainability


The development of a global safety standard for the attractions industry is high on the wish list of incoming IAAPA chair Amanda Thompson, whose tenure begins today (Tuesday 19 November).
MORE NEWS
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
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COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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