Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
'Bank of Mum and Dad' paying £7,000 a year to keep talented kids in sport
POSTED 25 Sep 2019 . BY Tom Walker
SportsAid alumni include 2017 European gymnastics champion Ellie Downie, the first gymnast to win a major all-around title for Great Britain
Parents of talented athletes are forking out more than £7,000 a year to ensure their children have the opportunity to excel in their chosen sports.

The figures come from a survey of 650 athletes who receive funding from national charity SportsAid.

The research showed that the average investment made by parents has risen from £5,022 to £7,089 per year over the last decade.

Contributing to the financial cost of competing, the survey – carried out by Nunki Solutions – found that SportsAid’s athletes typically travel 373 miles a week to get to training and competitions, up more than 80 per cent from last year’s figure of 207.

It also revealed that to keep up with the pace, athletes aged between 12 and 18 years typically train twice a day and combine their schedule with school or college work.

SportsAid provides both financial and non-financial support to talented young athletes. One of its headline programmes is the Backing The Best initiative – funded by Sport England – which has distributed more than £1m to young athletes since its launch in 2016.

According to SportsAid figures, its alumni were responsible for 69 per cent of Team GB’s medals and 71 per cent of ParalympicsGB’s medals at the Rio 2016 Olympic and Paralympic Games.

“We wish to create the world’s best sporting talent system, which constantly delivers results," said Phil Smith, Sport England's executive director of sport.

"For us that means great athletes and great performances, but it also means a system which is open to young people from different backgrounds and circumstances."

“Our investment in SportsAid makes it possible for many more athletes to fulfil their potential.”
RELATED STORIES
  Youth Sport Trust initiative to help improve wellness of young elite athletes and their parents


Youth Sport Trust (YST) has set out to protect the mental health of young talented athletes by educating and preparing them for the rigours of performance sport.
  Swim England to put talented youngsters in fast lane with performance centres


Swim England, the national governing body for swimming in England, has announced plans to open five performance centres nationwide to nurture young talent.
  GLL launches Sport Foundation to develop London athletes


Greenwich Leisure (GLL) has set up the GLL Sport foundation to provide talented athletes in London with funding and training ahead of the 2012 Olympics.
MORE NEWS
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
+ More news   

COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
'Bank of Mum and Dad' paying £7,000 a year to keep talented kids in sport
POSTED 25 Sep 2019 . BY Tom Walker
SportsAid alumni include 2017 European gymnastics champion Ellie Downie, the first gymnast to win a major all-around title for Great Britain
Parents of talented athletes are forking out more than £7,000 a year to ensure their children have the opportunity to excel in their chosen sports.

The figures come from a survey of 650 athletes who receive funding from national charity SportsAid.

The research showed that the average investment made by parents has risen from £5,022 to £7,089 per year over the last decade.

Contributing to the financial cost of competing, the survey – carried out by Nunki Solutions – found that SportsAid’s athletes typically travel 373 miles a week to get to training and competitions, up more than 80 per cent from last year’s figure of 207.

It also revealed that to keep up with the pace, athletes aged between 12 and 18 years typically train twice a day and combine their schedule with school or college work.

SportsAid provides both financial and non-financial support to talented young athletes. One of its headline programmes is the Backing The Best initiative – funded by Sport England – which has distributed more than £1m to young athletes since its launch in 2016.

According to SportsAid figures, its alumni were responsible for 69 per cent of Team GB’s medals and 71 per cent of ParalympicsGB’s medals at the Rio 2016 Olympic and Paralympic Games.

“We wish to create the world’s best sporting talent system, which constantly delivers results," said Phil Smith, Sport England's executive director of sport.

"For us that means great athletes and great performances, but it also means a system which is open to young people from different backgrounds and circumstances."

“Our investment in SportsAid makes it possible for many more athletes to fulfil their potential.”
RELATED STORIES
Youth Sport Trust initiative to help improve wellness of young elite athletes and their parents


Youth Sport Trust (YST) has set out to protect the mental health of young talented athletes by educating and preparing them for the rigours of performance sport.
Swim England to put talented youngsters in fast lane with performance centres


Swim England, the national governing body for swimming in England, has announced plans to open five performance centres nationwide to nurture young talent.
GLL launches Sport Foundation to develop London athletes


Greenwich Leisure (GLL) has set up the GLL Sport foundation to provide talented athletes in London with funding and training ahead of the 2012 Olympics.
MORE NEWS
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   
 
COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS