Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Rugby League World Cup 2021 to leave a lasting legacy in England
POSTED 21 Mar 2019 . BY Andy Knaggs
Australia won the 2017 Rugby League World Cup, beating England in the final

Our aim is to transcend the sport and act as a springboard, not only for rugby, but also for the wider social benefit
– Jon Dutton
The legacy of the Rugby League World Cup – to be held in England in 2021 – will stretch far beyond the immediate horizons of the game itself, incorporating public health and cultural projects and international development programmes.

This was the message from Jon Dutton, chief executive of the event, speaking to Sports Management at the end of 2018, in an interview that preceded the announcement of the 21 venues that will stage the tournament.

That announcement came in January 2019, revealing that a number of Premier League stadia in the north of England will stage matches, as will a single London venue, the Emirates Stadium, as reported in Sports Management

This represents a major upgrade on the spectator capacity of the previous Rugby League World Cup held in England in 2013, and will help organisers to attain their target of increasing the in-stadium audience by about 50per cent on the 2013 figure of 458,000 spectators.

Major changes to the tournament include increasing the number of teams from 14 to 16, while also staging the women’s and the wheelchair tournaments at the same and at many of the same venues as the men’s competition.

“Having all three formats being played out on the same platform provides an unprecedented opportunity for us to build excitement around this great sport,” said Dutton, who was operations director for the 2013 event.

Government funding of £25m has been awarded to the 2021 tournament, of which £10m will be used to improve the facility infrastructure of the game in England. Indeed, creating this kind of legacy was a big reason why the Rugby League World Cup was awarded to England.

Dutton said the legacy programme that has been developed is far-reaching and will engage with people in different ways. He commented: “Our aim is to transcend the sport and act as a springboard, not only for rugby but also for the wider social benefit. The legacy plans can be divided into three strands. The first, ‘Empowered by’, is about sourcing our volunteer workforce from local communities during the tournament – and retaining them in the sport after the event.

“The second is ‘InspirationALL’ – our engagement programme – which ranges from public health initiatives and cultural projects (such as dance and singing) to international development programmes.

“The third one is ‘Created By’, which is all about improving and creating new facilities for the sport.”

To read the full article see Issue 4 2018 of Sports Management here.
Tournament ambassador and rugby league great Kevin Sinfield helped to launch the Facilities Programme for 2021, with help from kids at Sacred Heart infant and junior school
RELATED STORIES
  2021 Rugby League World Cup venues revealed – Old Trafford to host finals day


Old Trafford in Manchester will host the "finals day" of the 2021 Rugby League World Cup (RLWC2021).
  Rugby League World Cup launches legacy programme


The Rugby League World Cup 2021 (RLWC2021) has launched a legacy programme, which looks to use the tournament as a catalyst to develop the game of Rugby League and "engage with the widest possible audience".
  England to host Rugby League World Cup in 2021


England will host the Rugby League World Cup in 2021 after being selected ahead of a joint bid from the US and Canada.
  Rugby League World Cup set for expansion in 2021


The number of teams competing at the 2021 Rugby League World Cup will increase to 16 to accommodate a higher standard of play from nations outside the traditional superpowers.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Rugby League World Cup 2021 to leave a lasting legacy in England
POSTED 21 Mar 2019 . BY Andy Knaggs
Australia won the 2017 Rugby League World Cup, beating England in the final
Our aim is to transcend the sport and act as a springboard, not only for rugby, but also for the wider social benefit
– Jon Dutton
The legacy of the Rugby League World Cup – to be held in England in 2021 – will stretch far beyond the immediate horizons of the game itself, incorporating public health and cultural projects and international development programmes.

This was the message from Jon Dutton, chief executive of the event, speaking to Sports Management at the end of 2018, in an interview that preceded the announcement of the 21 venues that will stage the tournament.

That announcement came in January 2019, revealing that a number of Premier League stadia in the north of England will stage matches, as will a single London venue, the Emirates Stadium, as reported in Sports Management

This represents a major upgrade on the spectator capacity of the previous Rugby League World Cup held in England in 2013, and will help organisers to attain their target of increasing the in-stadium audience by about 50per cent on the 2013 figure of 458,000 spectators.

Major changes to the tournament include increasing the number of teams from 14 to 16, while also staging the women’s and the wheelchair tournaments at the same and at many of the same venues as the men’s competition.

“Having all three formats being played out on the same platform provides an unprecedented opportunity for us to build excitement around this great sport,” said Dutton, who was operations director for the 2013 event.

Government funding of £25m has been awarded to the 2021 tournament, of which £10m will be used to improve the facility infrastructure of the game in England. Indeed, creating this kind of legacy was a big reason why the Rugby League World Cup was awarded to England.

Dutton said the legacy programme that has been developed is far-reaching and will engage with people in different ways. He commented: “Our aim is to transcend the sport and act as a springboard, not only for rugby but also for the wider social benefit. The legacy plans can be divided into three strands. The first, ‘Empowered by’, is about sourcing our volunteer workforce from local communities during the tournament – and retaining them in the sport after the event.

“The second is ‘InspirationALL’ – our engagement programme – which ranges from public health initiatives and cultural projects (such as dance and singing) to international development programmes.

“The third one is ‘Created By’, which is all about improving and creating new facilities for the sport.”

To read the full article see Issue 4 2018 of Sports Management here.
Tournament ambassador and rugby league great Kevin Sinfield helped to launch the Facilities Programme for 2021, with help from kids at Sacred Heart infant and junior school
RELATED STORIES
2021 Rugby League World Cup venues revealed – Old Trafford to host finals day


Old Trafford in Manchester will host the "finals day" of the 2021 Rugby League World Cup (RLWC2021).
Rugby League World Cup launches legacy programme


The Rugby League World Cup 2021 (RLWC2021) has launched a legacy programme, which looks to use the tournament as a catalyst to develop the game of Rugby League and "engage with the widest possible audience".
England to host Rugby League World Cup in 2021


England will host the Rugby League World Cup in 2021 after being selected ahead of a joint bid from the US and Canada.
Rugby League World Cup set for expansion in 2021


The number of teams competing at the 2021 Rugby League World Cup will increase to 16 to accommodate a higher standard of play from nations outside the traditional superpowers.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS