Two new studies have put the spotlight on the economic value of sport, giving us further ammunition when it comes to fighting our corner for decent levels of funding
By Liz Terry | Published in Sports Management 2019 issue 3
The UK’s sports sector has had a battering during the years of austerity, with cuts to local authority budgets hitting key services.
However, as we head into 2020 and towards another public Spending Round, evidence is emerging that will strengthen our hand when it comes to lobbying the government for funding.
Firstly, a global study by RAND Europe has found that even low levels of physical activity would substantially grow both the UK and the world economies.
As a baseline, researchers found that if all adults aged 18-64 walked for 15 minutes a day, the world economy would grow by an additional US$100bn a year to 2050.
If people who are currently physically inactive were to reach the World Health Organization’s recommended levels of exercise, the world economy would grow by US$220bn per annum in the years to 2050.
Furthermore, if sedentary people increased their activity levels by 20 per cent, global growth it’s estimated would grow by US$360bn a year.
The UK would see economic gains of around £8.5bn (US$11bn) a year to 2050, while a relatively small increase in activity of 15 minutes a day could extend average life expectancy by two-and-a-half years, reduce annual sick leave by five days and add £8.5bn to the UK economy.
Thought to be the first time a multi-country macroeconomic model has been applied to the area of physical activity, the study points to a significant relationship between inactivity and productivity loss.
RAND said: “It’s clear physical activity has a crucial role to play in improving health, so we urge government to do more to support people to lead a more active lifestyle.
A second study from the Global Wellness Institute (GWI) also shows the global impact of sport.
Move to be Well: The Global Economy of Physical Activity found the physical activity economy is now a US$828bn (€752bn, £655bn) market, with its value expected to grow further to US$1.1tn (€1tn, £870bn) by 2023.
GWI drilled down to find the sports and active recreation markets contribute US$230bn a year to this total, with apparel and footwear adding US$333bn and equipment and supplies US$109bn.
Just one look at this issue of Sports Management is enough to demonstrate the incredible impact sport delivers in terms of social good and community outreach, but, unfortunately, when it comes to funding, this can often count for very little in the battle for resources.
These new global impact numbers, if carefully deployed, could lend extra weight to our lobbying by speaking the only language politicians really understand, meaning more people could gain the huge benefits sport can offer.
Two new studies have put the spotlight on the economic value of sport, giving us further ammunition when it comes to fighting our corner for decent levels of funding
By Liz Terry | Published in Sports Management 2019 issue 3
The UK’s sports sector has had a battering during the years of austerity, with cuts to local authority budgets hitting key services.
However, as we head into 2020 and towards another public Spending Round, evidence is emerging that will strengthen our hand when it comes to lobbying the government for funding.
Firstly, a global study by RAND Europe has found that even low levels of physical activity would substantially grow both the UK and the world economies.
As a baseline, researchers found that if all adults aged 18-64 walked for 15 minutes a day, the world economy would grow by an additional US$100bn a year to 2050.
If people who are currently physically inactive were to reach the World Health Organization’s recommended levels of exercise, the world economy would grow by US$220bn per annum in the years to 2050.
Furthermore, if sedentary people increased their activity levels by 20 per cent, global growth it’s estimated would grow by US$360bn a year.
The UK would see economic gains of around £8.5bn (US$11bn) a year to 2050, while a relatively small increase in activity of 15 minutes a day could extend average life expectancy by two-and-a-half years, reduce annual sick leave by five days and add £8.5bn to the UK economy.
Thought to be the first time a multi-country macroeconomic model has been applied to the area of physical activity, the study points to a significant relationship between inactivity and productivity loss.
RAND said: “It’s clear physical activity has a crucial role to play in improving health, so we urge government to do more to support people to lead a more active lifestyle.
A second study from the Global Wellness Institute (GWI) also shows the global impact of sport.
Move to be Well: The Global Economy of Physical Activity found the physical activity economy is now a US$828bn (€752bn, £655bn) market, with its value expected to grow further to US$1.1tn (€1tn, £870bn) by 2023.
GWI drilled down to find the sports and active recreation markets contribute US$230bn a year to this total, with apparel and footwear adding US$333bn and equipment and supplies US$109bn.
Just one look at this issue of Sports Management is enough to demonstrate the incredible impact sport delivers in terms of social good and community outreach, but, unfortunately, when it comes to funding, this can often count for very little in the battle for resources.
These new global impact numbers, if carefully deployed, could lend extra weight to our lobbying by speaking the only language politicians really understand, meaning more people could gain the huge benefits sport can offer.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
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