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NEWS
Edgbaston to increase capacity for Ashes test and World Cup
POSTED 19 Sep 2018 . BY Tom Walker
The decision to add 840 seats was made after pre-sales for the Ashes Test were 35 per cent higher than those for the Ashes Test played at Edgbaston in 2015
Edgbaston Stadium is increasing its capacity ahead of a bumper year of international cricket in 2019, when the venue will host an Ashes test as well as matches during the ICC Cricket World Cup.

The decision to add 840 seats was made after pre-sales for the Ashes Test came in at 35 per cent higher than those for the previous Ashes Test played at Edgbaston in 2015.

The Birmingham venue is now working with Arena Seating to install a temporary stand for use across all days of the Ashes Test, as well as the five ICC World Cup Games to be played at the stadium. The extra capacity will also be in place for the domestic cricket season's T20 Finals Day.

Edgbaston is the largest cricket venue outside of London and the extra seating will push its total capacity to 25,400.

“Next year (2019) is going to be a very exciting year of cricket, so it’s good forward planning by the ground to make sure it can meet the fans' demand for the World Cup – and of course The Ashes test," said Dave Withey, MD of Arena Seating.

"Edgbaston always has a fantastic atmosphere so I’m sure every extra seat will be filled.”

Gareth Roberts, commercial director at Edgbaston Stadium, added: “There’s never been a bigger programme of cricket in Birmingham than what’s in store for 2019, with the Ashes, ICC Cricket World Cup and T20 Finals Day all coming to Edgbaston.

“In response to the initial demand that we’ve seen, we wanted to give more spectators an opportunity to secure tickets for these games.”
RELATED STORIES
  MPs to press cricket chiefs over World Cup legacy plans


Members of Parliament will quiz cricket chiefs over their plans to capitalise on England's recent World Cup triumph.
  2019 Cricket World Cup delivered £350m boost to UK economy


The ICC Cricket World Cup has been credited with delivering a £350m economic boost to the UK economy.
  Edgbaston capacity increased for first day/night test in Britain


Edgbaston, the home of Warwickshire County Cricket Club, will have its capacity increased as it prepares to host the first day/night test match on British soil.
  ICC Champions Trophy to net Birmingham £25m


Birmingham’s economy is set to receive a £25.3m (US$32.5m, €29m) boost as a result of Edgbaston hosting several matches from the ICC Champions Trophy.
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Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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NEWS
Edgbaston to increase capacity for Ashes test and World Cup
POSTED 19 Sep 2018 . BY Tom Walker
The decision to add 840 seats was made after pre-sales for the Ashes Test were 35 per cent higher than those for the Ashes Test played at Edgbaston in 2015
Edgbaston Stadium is increasing its capacity ahead of a bumper year of international cricket in 2019, when the venue will host an Ashes test as well as matches during the ICC Cricket World Cup.

The decision to add 840 seats was made after pre-sales for the Ashes Test came in at 35 per cent higher than those for the previous Ashes Test played at Edgbaston in 2015.

The Birmingham venue is now working with Arena Seating to install a temporary stand for use across all days of the Ashes Test, as well as the five ICC World Cup Games to be played at the stadium. The extra capacity will also be in place for the domestic cricket season's T20 Finals Day.

Edgbaston is the largest cricket venue outside of London and the extra seating will push its total capacity to 25,400.

“Next year (2019) is going to be a very exciting year of cricket, so it’s good forward planning by the ground to make sure it can meet the fans' demand for the World Cup – and of course The Ashes test," said Dave Withey, MD of Arena Seating.

"Edgbaston always has a fantastic atmosphere so I’m sure every extra seat will be filled.”

Gareth Roberts, commercial director at Edgbaston Stadium, added: “There’s never been a bigger programme of cricket in Birmingham than what’s in store for 2019, with the Ashes, ICC Cricket World Cup and T20 Finals Day all coming to Edgbaston.

“In response to the initial demand that we’ve seen, we wanted to give more spectators an opportunity to secure tickets for these games.”
RELATED STORIES
MPs to press cricket chiefs over World Cup legacy plans


Members of Parliament will quiz cricket chiefs over their plans to capitalise on England's recent World Cup triumph.
2019 Cricket World Cup delivered £350m boost to UK economy


The ICC Cricket World Cup has been credited with delivering a £350m economic boost to the UK economy.
Edgbaston capacity increased for first day/night test in Britain


Edgbaston, the home of Warwickshire County Cricket Club, will have its capacity increased as it prepares to host the first day/night test match on British soil.
ICC Champions Trophy to net Birmingham £25m


Birmingham’s economy is set to receive a £25.3m (US$32.5m, €29m) boost as a result of Edgbaston hosting several matches from the ICC Champions Trophy.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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