Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
UNWTO creates management strategy to help cities suffering from overtourism
POSTED 18 Sep 2018 . BY Tom Anstey
Legislation was introduced in Barcelona last year to try and curb tourism numbers Credit: Shutterstock.com

We need to set a sustainable roadmap for urban tourism and place tourism in the wider urban agenda, also ensuring that local communities see and benefit from the positive aspects of tourism
– Zurab Pololikashvili
A new report from the United Nations World Tourism Organisation (UNWTO) has been created to highlight the effects of "overtourism", also helping the world's cities better manage the impact of tourism on their populations.

Called Overtourism? Understanding and managing urban tourism growth beyond perceptions, UNWTO has collaborated with several organisations for the paper, including the Centre of Expertise Leisure, Tourism & Hospitality (CELTH), the Breda University of Applied Sciences and the European Tourism Futures Institute (ETFI).

More than half of the world’s population lives in urban areas and it is estimated that by 2050, this figure will reach 70 per cent. In addition, the growing number of urban tourists increases the use of natural resources, causes socio-cultural impact, and exerts pressure on infrastructure, mobility and other facilities. According to the report, recent growth of urban tourism requires the sector to ensure sustainable policies and practices that help to minimise these adverse effects of tourism.

The study notes increased reports of negative attitudes among local populations towards visitors, which it says is due to perceived issues such as overcrowding and noise. This has led to the spread of terms such as ‘overtourism’ and ‘tourismphobia’, which can be seen in locations such as Barcelona, where legislation was introduced last year to curb tourism in an "overwhelmed" city.

Setting out 11 different tourism plans, with 68 different measures to help understand and manage visitor growth, the report looks at tourism management in urban destinations and how that can benefit both visitors and residents.

"Governance is key," said UNWTO secretary-general, Zurab Pololikashvili. "Addressing the challenges facing urban tourism today is a much more complex issue than is commonly recognised. We need to set a sustainable roadmap for urban tourism and place tourism in the wider urban agenda, also ensuring that local communities see and benefit from the positive aspects of tourism."

As part of the report, in an effort to better understand visitor management challenges in urban contexts, particularly the relationship between residents and visitors, eight European cities – Amsterdam, Barcelona, Berlin, Copenhagen, Lisbon, Munich, Salzburg and Tallinn – have been analysed from the perspective of their residents.

"There is no one-size-fits-all solution to deal with overtourism," said CELTH and Breda University's Dr. Ko Koens.

"The report recommends a common strategic vision among all stakeholders involved, bringing residents and visitors together and adopting careful planning which respects the limits of capacity and the specificities of each destination."

The report was launched during the 7th UNWTO Global Summit on Urban Tourism, which opened on 16 September in Seoul, South Korea. To read it, click here.
RELATED STORIES
  Hello Kitty joins forces with UNWTO in sustainable tourism campaign


The United Nations World Tourism Organisation (UNWTO) has put a face to its sustainability campaign, unveiling Hello Kitty as a special ambassador to the International Year of Sustainable Tourism Development.
  UNWTO launches sustainable tourism campaign


As it continues to observe 2017 as the International Year for Sustainable Tourism, the United Nations World Tourism Organisation (UNWTO) has launched a new campaign aimed at raising awareness of the value and contribution that sustainable tourism can make towards development.
  Economic benefits of LGBT tourism highlighted in new UNWTO report


The United Nations World Tourism Organisation (UNWTO) has released its second global report on LGBT tourism, underlining the potential of the market and how to effectively maximise its value.
  Overflowing Barcelona introduces new law to reduce surging tourism numbers


Barcelona is introducing new legislation to curb tourism numbers after its mayor said the Spanish city was being overwhelmed by tourists, with the destination on the brink of 'reaching a tipping point'.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
UNWTO creates management strategy to help cities suffering from overtourism
POSTED 18 Sep 2018 . BY Tom Anstey
Legislation was introduced in Barcelona last year to try and curb tourism numbers Credit: Shutterstock.com
We need to set a sustainable roadmap for urban tourism and place tourism in the wider urban agenda, also ensuring that local communities see and benefit from the positive aspects of tourism
– Zurab Pololikashvili
A new report from the United Nations World Tourism Organisation (UNWTO) has been created to highlight the effects of "overtourism", also helping the world's cities better manage the impact of tourism on their populations.

Called Overtourism? Understanding and managing urban tourism growth beyond perceptions, UNWTO has collaborated with several organisations for the paper, including the Centre of Expertise Leisure, Tourism & Hospitality (CELTH), the Breda University of Applied Sciences and the European Tourism Futures Institute (ETFI).

More than half of the world’s population lives in urban areas and it is estimated that by 2050, this figure will reach 70 per cent. In addition, the growing number of urban tourists increases the use of natural resources, causes socio-cultural impact, and exerts pressure on infrastructure, mobility and other facilities. According to the report, recent growth of urban tourism requires the sector to ensure sustainable policies and practices that help to minimise these adverse effects of tourism.

The study notes increased reports of negative attitudes among local populations towards visitors, which it says is due to perceived issues such as overcrowding and noise. This has led to the spread of terms such as ‘overtourism’ and ‘tourismphobia’, which can be seen in locations such as Barcelona, where legislation was introduced last year to curb tourism in an "overwhelmed" city.

Setting out 11 different tourism plans, with 68 different measures to help understand and manage visitor growth, the report looks at tourism management in urban destinations and how that can benefit both visitors and residents.

"Governance is key," said UNWTO secretary-general, Zurab Pololikashvili. "Addressing the challenges facing urban tourism today is a much more complex issue than is commonly recognised. We need to set a sustainable roadmap for urban tourism and place tourism in the wider urban agenda, also ensuring that local communities see and benefit from the positive aspects of tourism."

As part of the report, in an effort to better understand visitor management challenges in urban contexts, particularly the relationship between residents and visitors, eight European cities – Amsterdam, Barcelona, Berlin, Copenhagen, Lisbon, Munich, Salzburg and Tallinn – have been analysed from the perspective of their residents.

"There is no one-size-fits-all solution to deal with overtourism," said CELTH and Breda University's Dr. Ko Koens.

"The report recommends a common strategic vision among all stakeholders involved, bringing residents and visitors together and adopting careful planning which respects the limits of capacity and the specificities of each destination."

The report was launched during the 7th UNWTO Global Summit on Urban Tourism, which opened on 16 September in Seoul, South Korea. To read it, click here.
RELATED STORIES
Hello Kitty joins forces with UNWTO in sustainable tourism campaign


The United Nations World Tourism Organisation (UNWTO) has put a face to its sustainability campaign, unveiling Hello Kitty as a special ambassador to the International Year of Sustainable Tourism Development.
UNWTO launches sustainable tourism campaign


As it continues to observe 2017 as the International Year for Sustainable Tourism, the United Nations World Tourism Organisation (UNWTO) has launched a new campaign aimed at raising awareness of the value and contribution that sustainable tourism can make towards development.
Economic benefits of LGBT tourism highlighted in new UNWTO report


The United Nations World Tourism Organisation (UNWTO) has released its second global report on LGBT tourism, underlining the potential of the market and how to effectively maximise its value.
Overflowing Barcelona introduces new law to reduce surging tourism numbers


Barcelona is introducing new legislation to curb tourism numbers after its mayor said the Spanish city was being overwhelmed by tourists, with the destination on the brink of 'reaching a tipping point'.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS