Hello Kitty joins forces with UNWTO in sustainable tourism campaign
POSTED 05 Dec 2017 . BY Tom Anstey
Hello Kitty, Sanrio’s most popular IP, will now support UNWTO with its advocacy effort
The United Nations World Tourism Organisation (UNWTO) has put a face to its sustainability campaign, unveiling Hello Kitty as a special ambassador to the International Year of Sustainable Tourism Development.
UNWTO's ‘Travel.Enjoy.Respect’ campaign is aimed at raising awareness of the value and contribution tourism can make towards sustainable development. Hello Kitty, Sanrio’s most popular IP, will now support UNWTO with its advocacy effort.
“Travelling opens our minds and our hearts, and lets us see how we are equal,” said Hello Kitty in a special video inviting people to ‘Travel. Enjoy. Respect’.
The campaign will run in various languages at outlets around the world and will provide visitors to foreign countries with a set of recommendations to help them make responsible choices when travelling.
“You can be the change you want to see in the world," said Taleb Rifai, UNWTO secretary-general. "You can be an ambassador for a better future.
“Today, more than ever, ensuring that tourism is an enriching experience for visitors and hosts alike demands strong, sustainable tourism policies and practices and the engagement of national, as well as local, governments and administrations, private sector companies, local communities and tourists themselves.”
UNWTO launches sustainable tourism campaign POSTED 23 Aug 2017. BY Tom Anstey As it continues to observe 2017 as the International Year for Sustainable Tourism, the
United Nations World Tourism Organisation (UNWTO) has launched a new campaign aimed
at raising awareness of the value and contribution that sustainable tourism can make
towards development.
Economic benefits of LGBT tourism highlighted in new UNWTO report POSTED 12 May 2017. BY Tom Anstey The United Nations World Tourism Organisation (UNWTO) has released its second global
report on LGBT tourism, underlining the potential of the market and how to effectively
maximise its value.
OMA has completed a major transformation of New York's New Museum, creating a larger
cultural campus that combines expanded exhibition spaces with learning, performance,
hospitality and public programming.
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
Hello Kitty joins forces with UNWTO in sustainable tourism campaign
POSTED 05 Dec 2017 . BY Tom Anstey
Hello Kitty, Sanrio’s most popular IP, will now support UNWTO with its advocacy effort
The United Nations World Tourism Organisation (UNWTO) has put a face to its sustainability campaign, unveiling Hello Kitty as a special ambassador to the International Year of Sustainable Tourism Development.
UNWTO's ‘Travel.Enjoy.Respect’ campaign is aimed at raising awareness of the value and contribution tourism can make towards sustainable development. Hello Kitty, Sanrio’s most popular IP, will now support UNWTO with its advocacy effort.
“Travelling opens our minds and our hearts, and lets us see how we are equal,” said Hello Kitty in a special video inviting people to ‘Travel. Enjoy. Respect’.
The campaign will run in various languages at outlets around the world and will provide visitors to foreign countries with a set of recommendations to help them make responsible choices when travelling.
“You can be the change you want to see in the world," said Taleb Rifai, UNWTO secretary-general. "You can be an ambassador for a better future.
“Today, more than ever, ensuring that tourism is an enriching experience for visitors and hosts alike demands strong, sustainable tourism policies and practices and the engagement of national, as well as local, governments and administrations, private sector companies, local communities and tourists themselves.”
UNWTO launches sustainable tourism campaign POSTED 23 Aug 2017. BY Tom Anstey As it continues to observe 2017 as the International Year for Sustainable Tourism, the
United Nations World Tourism Organisation (UNWTO) has launched a new campaign aimed
at raising awareness of the value and contribution that sustainable tourism can make
towards development.
Economic benefits of LGBT tourism highlighted in new UNWTO report POSTED 12 May 2017. BY Tom Anstey The United Nations World Tourism Organisation (UNWTO) has released its second global
report on LGBT tourism, underlining the potential of the market and how to effectively
maximise its value.
OMA has completed a major transformation of New York's New Museum, creating a larger
cultural campus that combines expanded exhibition spaces with learning, performance,
hospitality and public programming.
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
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