GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
VisitBritain launches 'I Travel For' campaign in effort to break 40 million visitor mark in 2018
POSTED 06 Feb 2018 . BY Tom Anstey
British tourism hit record numbers in 2017, with those figures projected to be topped this year
“I Travel For” is the new message from VisitBritain, which this week launched its tourism campaign for 2018 in a bid to reach record inbound figures.

Using a series of short films and storytelling to highlight the country’s most popular landmarks and attractions, and some of Britain’s less explored destinations, the digital campaign will be promoted through social media between February and April to the UK’s largest and most valuable inbound visitor markets.

As part of the global campaign, VisitBritain is working with a number of commercial partners, including BA and Expedia, targeting countries including Australia, France, Germany, the US and its high-spending markets in China, India and the Gulf region.

“Tourism is one of the UK’s most valuable export industries, driving economic growth and creating jobs right across Britain,” said VisitBritain chief executive Sally Balcombe.

“It's also a fiercely competitive global industry and we're seizing the opportunity to build on the strong growth we have seen, showcasing that Britain is bursting with fun activities, adventure and wonderfully unexpected experiences to come and discover all year round.

“By shining a spotlight and telling the stories of Britain’s exciting and contemporary culture, innovations in food and drink, the beauty of our countryside and vibrancy of our cities, we want to inspire even more international visitors to book a trip right now.”

Overseas visits to the UK are forecast to break through the 40 million mark for the first time in 2018, reaching 41.7 million, up 4.4 per cent on 2017. Spending by overseas visitors to the UK is forecast to reach £26.9bn (US$37.5bn, €30.3bn) in 2018, up 6.8 per cent on 2017.

The ‘I Travel For’ campaign is a continuation of VisitBritain’s ‘GREAT’ campaign, which has proved a roaring success since it launched in 2012 to draw visitors to the UK beyond the London Olympics that year.

The tourism market is currently valued at £127bn (US$177bn, €143bn) a year to the British economy, with the sector creating jobs and boosting economic growth across the UK.

MORE NEWS
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
+ More news   
LATEST JOBS
Director of Operations
Active Luton
Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
Job location: Luton , United Kingdom
Chief Executive Officer, Mount Batten Centre
Mount Batten Group
Salary: c£65,000pa + pension + benefits
Job location: mount batten centre, plymouth , United Kingdom
+ More jobs  

COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2024 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
VisitBritain launches 'I Travel For' campaign in effort to break 40 million visitor mark in 2018
POSTED 06 Feb 2018 . BY Tom Anstey
British tourism hit record numbers in 2017, with those figures projected to be topped this year
“I Travel For” is the new message from VisitBritain, which this week launched its tourism campaign for 2018 in a bid to reach record inbound figures.

Using a series of short films and storytelling to highlight the country’s most popular landmarks and attractions, and some of Britain’s less explored destinations, the digital campaign will be promoted through social media between February and April to the UK’s largest and most valuable inbound visitor markets.

As part of the global campaign, VisitBritain is working with a number of commercial partners, including BA and Expedia, targeting countries including Australia, France, Germany, the US and its high-spending markets in China, India and the Gulf region.

“Tourism is one of the UK’s most valuable export industries, driving economic growth and creating jobs right across Britain,” said VisitBritain chief executive Sally Balcombe.

“It's also a fiercely competitive global industry and we're seizing the opportunity to build on the strong growth we have seen, showcasing that Britain is bursting with fun activities, adventure and wonderfully unexpected experiences to come and discover all year round.

“By shining a spotlight and telling the stories of Britain’s exciting and contemporary culture, innovations in food and drink, the beauty of our countryside and vibrancy of our cities, we want to inspire even more international visitors to book a trip right now.”

Overseas visits to the UK are forecast to break through the 40 million mark for the first time in 2018, reaching 41.7 million, up 4.4 per cent on 2017. Spending by overseas visitors to the UK is forecast to reach £26.9bn (US$37.5bn, €30.3bn) in 2018, up 6.8 per cent on 2017.

The ‘I Travel For’ campaign is a continuation of VisitBritain’s ‘GREAT’ campaign, which has proved a roaring success since it launched in 2012 to draw visitors to the UK beyond the London Olympics that year.

The tourism market is currently valued at £127bn (US$177bn, €143bn) a year to the British economy, with the sector creating jobs and boosting economic growth across the UK.

RELATED STORIES
British tourism set for record figures in 2018


Record levels for Britain's inbound tourism are set to continue into 2018, after VisitBritain forecast further growth in the year ahead.
Harry and Meghan heralded as 'potent mix' for British tourism in 2018


As the global spotlight falls on the soon-to-be married Prince Harry and Meghan Markle, Britain’s tourism industry is predicting a boost from the upcoming Royal Wedding.
VisitBritain targets more US visitors to Birmingham and Midlands


A marketing initiative spearheaded by VisitBritain hopes to attract more US and overseas tourists to Birmingham and the surrounding region.
VisitBritain turns to Paddington in latest promotional campaign


VisitBritain is turning to a bear from Peru to boost tourism, with a new film campaign inspired by the upcoming release of Paddington 2.
MORE NEWS
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS