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NEWS
House of Bread museum opens in Austria
POSTED 16 Oct 2017 . BY Kim Megson
The sculptural new building is located at Backaldrin's headquarters in Asten, northern Austria Credit: Coop Himmelb(l)au
Austrian architects Coop Himmelb(l)au have completed The Haus des Brotes (The House of Bread) – a shimmering museum and events centre for bread company Backaldrin.

The sculptural building is located at the company’s headquarters in Asten, northern Austria.

The exhibition is inspired by those once organised by wealthy collectors in the Baroque period, and features curiosities – some themed around baking and bread – individually suspended from the top of the atrium like “a differentiated crystal chandelier”.

The objects are presented with the help of walls, tables and cabinets that are integrated into the architecture.

“The design of the exhibition area is based on the idea of a cabinet of curiosities,” said the architects. “This concept is especially appropriate for the unusual and small-scale objects in the collection related to the topic of bread, which are presented in the exhibition area.

Coop Himmelb(l)au used 3D CMC (computerised numerical control) technology to prefabricate many construction elements and shorten building time, and there are minimal interior finishes as the timber shell has been left exposed.

The building is formed of a concrete rectangular base supporting a wooden and steel-clad structure, which contains a customer information centre, events rooms and a two-storey, free-form exhibition area for showcasing an assortment of eclectic objects.

The base building houses the 120-capacity workshop and events space, with a gallery located above in a circular atrium. There is 1,850sq m (19,900sq ft) of floor area overall. A spiral staircase provides access to the two exhibition levels and a variety of observation points.

The studio are known for their boundary-pushing projects featuring abstract forms, such as the Museum of Contemporary Art and Planning Exhibition (MOCAPE) in Shenzhen, China, which opened in October 2016, and the House of Music, in Aalberg, Denmark, which opened in August 2014.

The exhibition is inspired by those once organised by wealthy collectors in the Baroque period, and features several curios Credit: Coop Himmelb(l)au
Objects are presented with the help of walls, tables and cabinets that are integrated into the architecture Credit: Coop Himmelb(l)au
A spiral staircase provides access to the two exhibition levels and a variety of observation points Credit: Coop Himmelb(l)au
MORE NEWS
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
+ More news   
LATEST JOBS
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Active Luton
Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
Job location: Luton , United Kingdom
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Salary: c£65,000pa + pension + benefits
Job location: mount batten centre, plymouth , United Kingdom
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COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
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FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
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08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
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NEWS
House of Bread museum opens in Austria
POSTED 16 Oct 2017 . BY Kim Megson
The sculptural new building is located at Backaldrin's headquarters in Asten, northern Austria Credit: Coop Himmelb(l)au
Austrian architects Coop Himmelb(l)au have completed The Haus des Brotes (The House of Bread) – a shimmering museum and events centre for bread company Backaldrin.

The sculptural building is located at the company’s headquarters in Asten, northern Austria.

The exhibition is inspired by those once organised by wealthy collectors in the Baroque period, and features curiosities – some themed around baking and bread – individually suspended from the top of the atrium like “a differentiated crystal chandelier”.

The objects are presented with the help of walls, tables and cabinets that are integrated into the architecture.

“The design of the exhibition area is based on the idea of a cabinet of curiosities,” said the architects. “This concept is especially appropriate for the unusual and small-scale objects in the collection related to the topic of bread, which are presented in the exhibition area.

Coop Himmelb(l)au used 3D CMC (computerised numerical control) technology to prefabricate many construction elements and shorten building time, and there are minimal interior finishes as the timber shell has been left exposed.

The building is formed of a concrete rectangular base supporting a wooden and steel-clad structure, which contains a customer information centre, events rooms and a two-storey, free-form exhibition area for showcasing an assortment of eclectic objects.

The base building houses the 120-capacity workshop and events space, with a gallery located above in a circular atrium. There is 1,850sq m (19,900sq ft) of floor area overall. A spiral staircase provides access to the two exhibition levels and a variety of observation points.

The studio are known for their boundary-pushing projects featuring abstract forms, such as the Museum of Contemporary Art and Planning Exhibition (MOCAPE) in Shenzhen, China, which opened in October 2016, and the House of Music, in Aalberg, Denmark, which opened in August 2014.

The exhibition is inspired by those once organised by wealthy collectors in the Baroque period, and features several curios Credit: Coop Himmelb(l)au
Objects are presented with the help of walls, tables and cabinets that are integrated into the architecture Credit: Coop Himmelb(l)au
A spiral staircase provides access to the two exhibition levels and a variety of observation points Credit: Coop Himmelb(l)au
RELATED STORIES
FEATURE: CLAD people: Wolf Prix architect


The case against design competitions
Wolf Prix says 'stupid' architecture competitions are making studios 'slaves to money'


Wolf Prix, the design principal and CEO of Austrian architecture studio Coop Himmelb(l)au has slammed design competitions, arguing they “diminish the value of our thinking.”
Shenzhen welcomes Coop Himmelb(l)au-designed mega-museum


The Coop Himmelb(l)au-designed Museum of Contemporary Art and Planning Exhibition (MOCAPE) has opened in Shenzhen, China.
Coop Himmelb(l)au design House of Bread museum in Austria


Construction has begun on a museum and events centre designed by Coop Himmelb(l)au for Austrian bread company Backaldrin.
MORE NEWS
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
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