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NEWS
Madame Tussaud’s talking waxwork first step in ‘bringing figures to life’
POSTED 20 Apr 2017 . BY Alice Davis
3D projection mapping technology helps create the illusion that the Darius Rucker waxwork is talking
A waxwork model of Darius Rucker has been taken to a whole new level of realism. Not only does the figure look like the Hootie and the Blowfish frontman, it talks like him too.

Madame Tussauds Nashville, the music-inspired Merlin midway in Tennessee, unveiled its “living waxwork” this week, and is the first Madame Tussauds to integrate this kind of 3D projection mapping technology with its waxwork icons.

“The fact that we are the first attraction across Madame Tussauds globally to introduce such technology is incredibly exciting,” said JeanPierre Dansereau, general manager at Madame Tussauds Nashville. “This is a very important step forward for the brand, which is continually looking at technology and ways to improve and connect our guests even closer to their favourite celebrity.”

London-based creative studio seeper worked on the project, first collaborating with Rucker, studying his mannerisms, speech patterns and facial expressions and creating a video – filmed from multiple angles – of him talking.

The video was projected onto a 3D model of Rucker’s head as seeper gradually built up a digital animation for the talking waxwork.



“We’re fascinated at the challenge of bringing the Madame Tussauds figures to life and this is the first step on that road,” said seeper managing director Ed Daly.

“The next project on our research roadmap is integrating language processing and artificial intelligence. So, this is the first step on the road to one-day creating the ‘people’ we see in fiction like the Westworld TV series.”

MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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DIRECTORY
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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
NEWS
Madame Tussaud’s talking waxwork first step in ‘bringing figures to life’
POSTED 20 Apr 2017 . BY Alice Davis
3D projection mapping technology helps create the illusion that the Darius Rucker waxwork is talking
A waxwork model of Darius Rucker has been taken to a whole new level of realism. Not only does the figure look like the Hootie and the Blowfish frontman, it talks like him too.

Madame Tussauds Nashville, the music-inspired Merlin midway in Tennessee, unveiled its “living waxwork” this week, and is the first Madame Tussauds to integrate this kind of 3D projection mapping technology with its waxwork icons.

“The fact that we are the first attraction across Madame Tussauds globally to introduce such technology is incredibly exciting,” said JeanPierre Dansereau, general manager at Madame Tussauds Nashville. “This is a very important step forward for the brand, which is continually looking at technology and ways to improve and connect our guests even closer to their favourite celebrity.”

London-based creative studio seeper worked on the project, first collaborating with Rucker, studying his mannerisms, speech patterns and facial expressions and creating a video – filmed from multiple angles – of him talking.

The video was projected onto a 3D model of Rucker’s head as seeper gradually built up a digital animation for the talking waxwork.



“We’re fascinated at the challenge of bringing the Madame Tussauds figures to life and this is the first step on that road,” said seeper managing director Ed Daly.

“The next project on our research roadmap is integrating language processing and artificial intelligence. So, this is the first step on the road to one-day creating the ‘people’ we see in fiction like the Westworld TV series.”

MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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PRINT SUBSCRIPTIONS
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