Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
SB Architects bring new life to century-old California winery and visitor experience
POSTED 17 Oct 2016 . BY Kim Megson
The ambition of the designers was to bring a contemporary twist to a historic local landmark Credit: Jay Graham
Our mission was not only to preserve Freemark Abbey for generations to come, but to enhance the estate with a modern aesthetic and create one-of-a-kind visitor experiences
– Ted Edward, director of winemaking
Following an extensive renovation, the acclaimed Freemark Abbey winery in California’s Napa Valley has reopened to reveal a total transformation of its century-old stone building, which now houses a high-end restaurant and visitor centre.

San Francisco firms SB Architects and BraytonHughes Design Studio led the design of the project, which pays homage to Freemark Abbey’s past while introducing several complementary contemporary features.

The original stonework dating from 1886 is highlighted by custom-designed steel features, including exposed steel trusses with gracefully arched undersides, modeled after the trusses in San Francisco’s Ferry Building. The structure’s lack of windows and natural light is rectified by a new 6ft wide ridge skylight that runs nearly the length of the ridge line, and a new clerestory, which raises the roof line 3ft above the original height of the stone walls. Reclaimed redwood from the the original cellar built on the property has been incorporated within the building.

The winery’s leisure facilities now include California-inspired yakitori restaurant Two Birds One Stone, led by acclaimed chefs Sang Yoon and Douglas Kean, which takes advantage of the existing openings in the facade to create an indoor/outdoor space. There is also a renovated tasting room, originally opened in 1949 as one of the first in Napa Valley; a restored barrel room which now acts as a space for wine education workshops; a new-look wine library, one of the largest in the US; and a market café and courtyard with views of the estate.

“When we embarked upon this project three years ago, our mission was not only to preserve Freemark Abbey for generations to come, but to enhance the estate with a modern aesthetic and create one-of- a-kind visitor experiences,” said Ted Edwards, Freemark Abbey’s director of winemaking. “To that end, we’ve created a true wine country destination that serves as an in-depth immersion into our distinguished winemaking philosophy and 130-year legacy.”

Bruce Wright, principal of SB architects, told CLAD that by re-engineering the roof structure, using new technologies and carefully blending old and new, the design team have “express the intersection of history and today’s wine culture very successfully.”

“Without a doubt, the biggest challenge was working within the framework of the existing structure to create a new, cohesive destination,” he said. “This structure was originally built by the people who used it, adapted and added on to over time, so that no two walls were the same, floor levels varied wildly throughout the building, and light and circulation were completely inadequate for modern uses. However, we needed to keep the roofline historically accurate to adhere to historic preservation requirements.

“We began by re-conceptualising the plan to create a logical flow, then lifted the roof, adding a clerestory to the top of the existing six-foot stone walls. New steel trusses and ridge skylights work together to create soaring new interior spaces.”


In his own words

Bruce Wright on how the design team found innovative solutions to restoring a fragile historic building



The use of steel moment frames allowed us to lift the roof frame, while keeping the same roof-line from the street, which was critical. We adapted the existing framing, re-engineering 30 per cent of the existing floor joists for use in the new roof. We utilised a theatre-grade sound attenuation system with select sound acoustical board hidden within the roof to absorb sound in the large spaces, which results in a very calming atmosphere.

The lighting design, by Studio Three Twenty One, is subtle but dramatically highlights the stone walls. We turned challenges into opportunities wherever we could: when we needed to provide insulated food storage for the outside yakitori bar, we took the opportunity to turn the metal box into a unique sculptural element which, along with the sleek, metal trellis, makes a true statement for Two Birds One Stone from the street.

Not all of the innovative aspects of this project use modern design and technologies. To repair and extend existing stone walls and adapt interior stone arches. We employed stone masons who used the same techniques and materials used by the farmers and vintners who originally constructed the building.

We brought a distinct resort sensibility to the project. The restaurant’s outdoor areas have large outdoor furniture, fire pits and fountains - selected by BraytonHughesDesign Studios - to mitigate sound from the street. The barrel room event space has a true function and pre-function progression, with direct kitchen service, as it would in a resort.
RELATED STORIES
  EXCLUSIVE: New virtual reality platform for architecture from NBBJ, plus Bruce Wright of SB Architects talks to CLAD about VR


The potential of VR has won the attention of global studio NBBJ, who this week announced a business partnership with tech startup Visual Vocal to incubate and develop a VR productivity platform that will initially be exclusive to them, before being made available to other architects. The firm claim they are the first design studio to support a VR startup inside their own offices.
  SB Architects honoured for chic reinvention of 80s Caribbean resort


An iconic resort brought back to life by SB Architects has been honoured as Best Resort at a design awards.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
SB Architects bring new life to century-old California winery and visitor experience
POSTED 17 Oct 2016 . BY Kim Megson
The ambition of the designers was to bring a contemporary twist to a historic local landmark Credit: Jay Graham
Our mission was not only to preserve Freemark Abbey for generations to come, but to enhance the estate with a modern aesthetic and create one-of-a-kind visitor experiences
– Ted Edward, director of winemaking
Following an extensive renovation, the acclaimed Freemark Abbey winery in California’s Napa Valley has reopened to reveal a total transformation of its century-old stone building, which now houses a high-end restaurant and visitor centre.

San Francisco firms SB Architects and BraytonHughes Design Studio led the design of the project, which pays homage to Freemark Abbey’s past while introducing several complementary contemporary features.

The original stonework dating from 1886 is highlighted by custom-designed steel features, including exposed steel trusses with gracefully arched undersides, modeled after the trusses in San Francisco’s Ferry Building. The structure’s lack of windows and natural light is rectified by a new 6ft wide ridge skylight that runs nearly the length of the ridge line, and a new clerestory, which raises the roof line 3ft above the original height of the stone walls. Reclaimed redwood from the the original cellar built on the property has been incorporated within the building.

The winery’s leisure facilities now include California-inspired yakitori restaurant Two Birds One Stone, led by acclaimed chefs Sang Yoon and Douglas Kean, which takes advantage of the existing openings in the facade to create an indoor/outdoor space. There is also a renovated tasting room, originally opened in 1949 as one of the first in Napa Valley; a restored barrel room which now acts as a space for wine education workshops; a new-look wine library, one of the largest in the US; and a market café and courtyard with views of the estate.

“When we embarked upon this project three years ago, our mission was not only to preserve Freemark Abbey for generations to come, but to enhance the estate with a modern aesthetic and create one-of- a-kind visitor experiences,” said Ted Edwards, Freemark Abbey’s director of winemaking. “To that end, we’ve created a true wine country destination that serves as an in-depth immersion into our distinguished winemaking philosophy and 130-year legacy.”

Bruce Wright, principal of SB architects, told CLAD that by re-engineering the roof structure, using new technologies and carefully blending old and new, the design team have “express the intersection of history and today’s wine culture very successfully.”

“Without a doubt, the biggest challenge was working within the framework of the existing structure to create a new, cohesive destination,” he said. “This structure was originally built by the people who used it, adapted and added on to over time, so that no two walls were the same, floor levels varied wildly throughout the building, and light and circulation were completely inadequate for modern uses. However, we needed to keep the roofline historically accurate to adhere to historic preservation requirements.

“We began by re-conceptualising the plan to create a logical flow, then lifted the roof, adding a clerestory to the top of the existing six-foot stone walls. New steel trusses and ridge skylights work together to create soaring new interior spaces.”


In his own words

Bruce Wright on how the design team found innovative solutions to restoring a fragile historic building



The use of steel moment frames allowed us to lift the roof frame, while keeping the same roof-line from the street, which was critical. We adapted the existing framing, re-engineering 30 per cent of the existing floor joists for use in the new roof. We utilised a theatre-grade sound attenuation system with select sound acoustical board hidden within the roof to absorb sound in the large spaces, which results in a very calming atmosphere.

The lighting design, by Studio Three Twenty One, is subtle but dramatically highlights the stone walls. We turned challenges into opportunities wherever we could: when we needed to provide insulated food storage for the outside yakitori bar, we took the opportunity to turn the metal box into a unique sculptural element which, along with the sleek, metal trellis, makes a true statement for Two Birds One Stone from the street.

Not all of the innovative aspects of this project use modern design and technologies. To repair and extend existing stone walls and adapt interior stone arches. We employed stone masons who used the same techniques and materials used by the farmers and vintners who originally constructed the building.

We brought a distinct resort sensibility to the project. The restaurant’s outdoor areas have large outdoor furniture, fire pits and fountains - selected by BraytonHughesDesign Studios - to mitigate sound from the street. The barrel room event space has a true function and pre-function progression, with direct kitchen service, as it would in a resort.
RELATED STORIES
EXCLUSIVE: New virtual reality platform for architecture from NBBJ, plus Bruce Wright of SB Architects talks to CLAD about VR


The potential of VR has won the attention of global studio NBBJ, who this week announced a business partnership with tech startup Visual Vocal to incubate and develop a VR productivity platform that will initially be exclusive to them, before being made available to other architects. The firm claim they are the first design studio to support a VR startup inside their own offices.
SB Architects honoured for chic reinvention of 80s Caribbean resort


An iconic resort brought back to life by SB Architects has been honoured as Best Resort at a design awards.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS