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NEWS
ECB agrees new T20 format to ‘drive participation’
POSTED 15 Sep 2016 . BY Matthew Campelli
The T20 Blast will take place in July and August to be more accessible to a family audience
The launch of a new-look eight-team Twenty20 competition has been agreed by cricket’s governing body in an attempt to “drive interest and participation”.

The England and Wales Cricket Board (ECB) has reached an agreement with the chairs and chief executives of the First Class Counties, Marylebone Cricket Club and the Professional Cricket Association (PCA), although the counties will begin a wider consultation process.

Cricket Unleashed, as the strategy has been called, will see the new competition played at Test grounds within cities, and will be staged alongside the existing NatWest T20 Blast.

According to the ECB, the proposal will “provide greater financial stability” to the 18 First Class Counties. The plan will be formally considered by the ECB Board in October.

“This T20 format was invented here and is successful worldwide,” said ECB chair Colin Graves. “It can excite new fans, attract the best and fuel the future of the game, on and off the pitch.”

He added: “The need to grow interest and participation in the game we love is at the core of our thinking and this is a rigorous process.”
RELATED STORIES
  Women’s Super League kicks off with 4,000 spectators


More than 4,000 spectators watched the inaugural round of Kia Women’s Super League cricket matches over the weekend – surpassing the expectations of the England and Wales Cricket Board (ECB).
  ECB cuts grassroots and county funding


England and Wales Cricket Board (ECB) funding for grassroots cricket and First Class Counties has been slashed in favour of increasing financial backing for the England Teams.
  ECB cuts number of county cricket fixtures


The England and Wales Cricket Board (ECB) has made a number of changes to the domestic calendar resulting in fewer County Championship matches.
  Clare Connor: Grassroots should benefit from Women’s Cricket Super League


Clare Connor hopes grassroots cricket for women and girls will receive a shot in the arm with the launch of the “dynamic” Women’s Cricket Super League (WCSL).
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
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DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
NEWS
ECB agrees new T20 format to ‘drive participation’
POSTED 15 Sep 2016 . BY Matthew Campelli
The T20 Blast will take place in July and August to be more accessible to a family audience
The launch of a new-look eight-team Twenty20 competition has been agreed by cricket’s governing body in an attempt to “drive interest and participation”.

The England and Wales Cricket Board (ECB) has reached an agreement with the chairs and chief executives of the First Class Counties, Marylebone Cricket Club and the Professional Cricket Association (PCA), although the counties will begin a wider consultation process.

Cricket Unleashed, as the strategy has been called, will see the new competition played at Test grounds within cities, and will be staged alongside the existing NatWest T20 Blast.

According to the ECB, the proposal will “provide greater financial stability” to the 18 First Class Counties. The plan will be formally considered by the ECB Board in October.

“This T20 format was invented here and is successful worldwide,” said ECB chair Colin Graves. “It can excite new fans, attract the best and fuel the future of the game, on and off the pitch.”

He added: “The need to grow interest and participation in the game we love is at the core of our thinking and this is a rigorous process.”
RELATED STORIES
Women’s Super League kicks off with 4,000 spectators


More than 4,000 spectators watched the inaugural round of Kia Women’s Super League cricket matches over the weekend – surpassing the expectations of the England and Wales Cricket Board (ECB).
ECB cuts grassroots and county funding


England and Wales Cricket Board (ECB) funding for grassroots cricket and First Class Counties has been slashed in favour of increasing financial backing for the England Teams.
ECB cuts number of county cricket fixtures


The England and Wales Cricket Board (ECB) has made a number of changes to the domestic calendar resulting in fewer County Championship matches.
Clare Connor: Grassroots should benefit from Women’s Cricket Super League


Clare Connor hopes grassroots cricket for women and girls will receive a shot in the arm with the launch of the “dynamic” Women’s Cricket Super League (WCSL).
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS