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NEWS
Focus on fun for Ardent Leisure after operator sells off health club arm
POSTED 25 Aug 2016 . BY Tom Anstey
Ardent is now focused on operating as a 'pure-play entertainment firm' with focus on operations such as its Main Event division in the US and Dreamworld theme park in Australia Credit: Dreamworld Gold Coast
Ardent Leisure is planning significant investment in its entertainment ventures after offloading its health club business in a AU$260m (US$198.3m, €175.6m, £150m) deal to private equity house Quadrant.

Ardent’s health club division, which comprises its Goodlife Health Club franchise and Hypoxi training studios, has 76 location across Australia, with Goodlife the lead health club operator in Queensland, South Australia and Western Australia.

Commenting on the sale, Ardent said the move would enable it to become a high growth, global leisure and entertainment business, welcoming more than 20 million visitors across its Australasia and the US portfolio in the next year.

The sale of Ardent’s health club division will mainly be used for the company to grow its US-based Main Event operation. A chain of 25 FECs, Main Event increased profits this year by 18.7 per cent to AU$57m (US$43.5m, €38.5m, £32.9m) off revenues of AU$229m (US$174.7m, €154.7m, £132.1m). Ardent sees Main Event as a key driver of its business and is planning a further 11 FECs to open in the US in 2017.

“The sale of the health club division at a premium to book value underlines the board’s commitment to actively manage the group’s portfolio of assets and consolidate the group’s position as a leading global entertainment company,” said Ardent chair Neil Balnaves.

Ardent also revealed full-year profits of AU$42.4m (US$32.3m, €28.6m, £24.2m) for 2016, an increase of 32 per cent driven by a 15.6 per cent rise in revenue to AU$687.6m (US$524.6m, €464.5m, £396.8m).

Ardent’s theme park division, which includes Dreamworld and WhiteWater World, recorded total revenues of AU$107.6m (US$82.1m, €72.7m, £62.1m), with profits of AU$34.7m (US$26.5m, €23.4m, £20m).

Dreamworld is expected to face increased competition in the coming years, with Chinese giant Wanda developing its own theme park nearby based around the Jurassic World franchise following its acquisition of Legendary Entertainment.

Commenting on the results, Ardent CEO Deborah Thomas, who was appointed to the role in March last year, said the company is now becoming a “pure-play entertainment firm”, adding that Ardent would continue to invest in new attractions, such as an Asian-themed food outlet at Dreamworld’s Tiger Island.
RELATED STORIES
  FEC and theme park successes boost profits in latest earnings report for Ardent Leisure


Australian operator Ardent Leisure, which owns Dreamworld and WhiteWater World, AMF Bowling centres and a growing US FEC division, has posted net profits of AU$22.6m (US$16m, €14.1m, £11.2m) driven mainly by its US ventures.
  Deborah Thomas named new CEO of Ardent Leisure


Former magazine editor Deborah Thomas has replaced Greg Shaw as CEO of the Ardent Leisure Group following Shaw’s decision to retire after nearly 13 years in the role.
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NEWS
Focus on fun for Ardent Leisure after operator sells off health club arm
POSTED 25 Aug 2016 . BY Tom Anstey
Ardent is now focused on operating as a 'pure-play entertainment firm' with focus on operations such as its Main Event division in the US and Dreamworld theme park in Australia Credit: Dreamworld Gold Coast
Ardent Leisure is planning significant investment in its entertainment ventures after offloading its health club business in a AU$260m (US$198.3m, €175.6m, £150m) deal to private equity house Quadrant.

Ardent’s health club division, which comprises its Goodlife Health Club franchise and Hypoxi training studios, has 76 location across Australia, with Goodlife the lead health club operator in Queensland, South Australia and Western Australia.

Commenting on the sale, Ardent said the move would enable it to become a high growth, global leisure and entertainment business, welcoming more than 20 million visitors across its Australasia and the US portfolio in the next year.

The sale of Ardent’s health club division will mainly be used for the company to grow its US-based Main Event operation. A chain of 25 FECs, Main Event increased profits this year by 18.7 per cent to AU$57m (US$43.5m, €38.5m, £32.9m) off revenues of AU$229m (US$174.7m, €154.7m, £132.1m). Ardent sees Main Event as a key driver of its business and is planning a further 11 FECs to open in the US in 2017.

“The sale of the health club division at a premium to book value underlines the board’s commitment to actively manage the group’s portfolio of assets and consolidate the group’s position as a leading global entertainment company,” said Ardent chair Neil Balnaves.

Ardent also revealed full-year profits of AU$42.4m (US$32.3m, €28.6m, £24.2m) for 2016, an increase of 32 per cent driven by a 15.6 per cent rise in revenue to AU$687.6m (US$524.6m, €464.5m, £396.8m).

Ardent’s theme park division, which includes Dreamworld and WhiteWater World, recorded total revenues of AU$107.6m (US$82.1m, €72.7m, £62.1m), with profits of AU$34.7m (US$26.5m, €23.4m, £20m).

Dreamworld is expected to face increased competition in the coming years, with Chinese giant Wanda developing its own theme park nearby based around the Jurassic World franchise following its acquisition of Legendary Entertainment.

Commenting on the results, Ardent CEO Deborah Thomas, who was appointed to the role in March last year, said the company is now becoming a “pure-play entertainment firm”, adding that Ardent would continue to invest in new attractions, such as an Asian-themed food outlet at Dreamworld’s Tiger Island.
RELATED STORIES
FEC and theme park successes boost profits in latest earnings report for Ardent Leisure


Australian operator Ardent Leisure, which owns Dreamworld and WhiteWater World, AMF Bowling centres and a growing US FEC division, has posted net profits of AU$22.6m (US$16m, €14.1m, £11.2m) driven mainly by its US ventures.
Deborah Thomas named new CEO of Ardent Leisure


Former magazine editor Deborah Thomas has replaced Greg Shaw as CEO of the Ardent Leisure Group following Shaw’s decision to retire after nearly 13 years in the role.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS