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NEWS
VisitBritain predicts 'strong summer' for inbound tourism
POSTED 20 Jul 2016 . BY Tom Anstey
Visitor numbers are expected to be strong after a record first quarter and a weakened pound enticing overseas visitors Credit: Shutterstock.com
VisitBritain has said it is anticipating a “strong summer” based on the latest numbers released by the Office of National Statistics (ONS), which has announced record-breaking numbers for inbound tourists.

Revealing its Q1 statistics for January to March, the ONS report said that visits from the US, UAE, Australia, Spain and Germany all grew.

The US was the most significant of these, with the UK’s most valuable foreign market growing 9 per cent to 542,000. Within the EU, visitor numbers were up overall by 10 per cent, with Germany marking a 24 per cent rise to 602,000 inbound visitors and Spain growing by 12 per cent to 548,000. Australia and the UAE also marked a 10 per cent increase, with 157,000 visiting the UK’s shores from Australia and 77,000 from the UAE.

One positive identified as a result of the UK’s decision to leave the EU was that that weakened pound makes the country a more affordable destination for potential overseas visitors. Combined with the solid Q1 figures, VisitBritain believes the UK tourism sector could expect a “great summer”.

“It’s really encouraging to see strong growth in visits from some of our most important markets and we now have the opportunity to build on this as Britain is offering great value for inbound visitors,” said Patricia Yates, VisitBritain director.

“We are anticipating a strong summer holiday season as we spread this message of value and continue our global #OMGB ‘Home of Amazing Moments’ marketing campaign to inspire visitors with the amazing experiences they can only find in Britain and work with partners to offer great tactical deals to drive bookings. It’s a great summer to come to Britain.”

2015 set a record for inbound tourism to the UK on visits and spend with 36.1 million visits – a 5 per cent increase on 2011 – with spending also up 1 per cent to £22.1bn.

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NEWS
VisitBritain predicts 'strong summer' for inbound tourism
POSTED 20 Jul 2016 . BY Tom Anstey
Visitor numbers are expected to be strong after a record first quarter and a weakened pound enticing overseas visitors Credit: Shutterstock.com
VisitBritain has said it is anticipating a “strong summer” based on the latest numbers released by the Office of National Statistics (ONS), which has announced record-breaking numbers for inbound tourists.

Revealing its Q1 statistics for January to March, the ONS report said that visits from the US, UAE, Australia, Spain and Germany all grew.

The US was the most significant of these, with the UK’s most valuable foreign market growing 9 per cent to 542,000. Within the EU, visitor numbers were up overall by 10 per cent, with Germany marking a 24 per cent rise to 602,000 inbound visitors and Spain growing by 12 per cent to 548,000. Australia and the UAE also marked a 10 per cent increase, with 157,000 visiting the UK’s shores from Australia and 77,000 from the UAE.

One positive identified as a result of the UK’s decision to leave the EU was that that weakened pound makes the country a more affordable destination for potential overseas visitors. Combined with the solid Q1 figures, VisitBritain believes the UK tourism sector could expect a “great summer”.

“It’s really encouraging to see strong growth in visits from some of our most important markets and we now have the opportunity to build on this as Britain is offering great value for inbound visitors,” said Patricia Yates, VisitBritain director.

“We are anticipating a strong summer holiday season as we spread this message of value and continue our global #OMGB ‘Home of Amazing Moments’ marketing campaign to inspire visitors with the amazing experiences they can only find in Britain and work with partners to offer great tactical deals to drive bookings. It’s a great summer to come to Britain.”

2015 set a record for inbound tourism to the UK on visits and spend with 36.1 million visits – a 5 per cent increase on 2011 – with spending also up 1 per cent to £22.1bn.

RELATED STORIES
Leicester City’s shock league win could boost Britain’s football tourism


The value of football tourism to the UK’s visitor economy could be in line for a boost following Leicester City’s historic Premier League title win, according to tourism experts.
Boost for Cameron as regional tourism stats show steady growth


David Cameron’s dream of driving more international visitors to England’s regional tourism destinations is starting to become a reality, according to the latest figures from VisitBritain.
Tourism sector toasts ‘impressive’ jobs boom


The number of jobs in the UK’s tourism sector grew by more than twice as much as other sections of the economy in the five years to 2014.
Chinese tourists visiting UK up 40 per cent


Visits from Chinese tourists to the UK were up 37 per cent in the first nine months of 2015, as a number of pro-China tourism initiatives started to take effect.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
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Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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