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NEWS
OMA design major arts hub for Dubai as city expands cultural offerings
POSTED 15 Mar 2016 . BY Kim Megson
The exterior shell of the buildings will be wrapped in a customised concrete spray to distinguish the volume from those around it Credit: OMA
International architecture studio OMA have unveiled their plans to transform four former industrial warehouses into a new and dynamic cultural hub for Alserkal Avenue – Dubai’s most important art district.

Located in the Al Qouz industrial area, the avenue, founded in 2007, is home to 25 contemporary art galleries and arts spaces which promote cultural initiatives in the region.

OMA will address the need for a centrally located space to host the district’s growing number of diverse public events with a 1,000sq m (10,700sq ft) renovation of the warehouses into a multi-purpose space that will host exhibitions, lectures, fashion shows and social gatherings.

The design reflects the required diversity of the programme by introducing huge pivoting and sliding walls that allow for many possible configurations of the floorspace.

The entrance will feature full-height transparent sliding doors, designed to strengthen the continuity between the interior and exterior and extending the event space to the public square outside.

The exterior shell of the buildings will be wrapped in a customised concrete spray to distinguish the volume from those around it.

The project will be OMA’s first built project in Dubai and is set to open in Q3 2016.

The architects are currently developing a number of other anticipated arts projects, including The Factory in the British city of Manchester and the US$45m (£31.5m, €41.3m)Washington Bridge Park in the US capital. They are also in the running to design the expansion of the Albright-Knox Art Gallery in New York.
OMA will address the need for a centrally located space with a 1,000sq m renovation of four warehouses Credit: OMA
The design reflects the required diversity of the programme by introducing huge pivoting and sliding walls that allow for many possible configurations of the floorspace Credit: OMA
RELATED STORIES
  Foster + Partners, BIG and Grimshaw win architecture competition for Dubai 2020 Expo pavilions


The organisers of the Dubai Expo 2020 have revealed the three star practices who will design the main pavilions for the event, following a highly competitive international architecture competition.
  OMA's Washington Bridge Park set to for pre-construction phase


The developers creating an elevated park on a disused bridge in Washington D.C are to begin feasibility testing and community outreach programmes early this year as the project enters the pre-construction phase.
  OMA fight off illustrious competition to design Manchester arts venue The Factory


Rem Koolhaas’ Office for Metropolitan Architecture (OMA) has won an international competition to design a cutting-edge arts venue in the UK city of Manchester.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
OMA design major arts hub for Dubai as city expands cultural offerings
POSTED 15 Mar 2016 . BY Kim Megson
The exterior shell of the buildings will be wrapped in a customised concrete spray to distinguish the volume from those around it Credit: OMA
International architecture studio OMA have unveiled their plans to transform four former industrial warehouses into a new and dynamic cultural hub for Alserkal Avenue – Dubai’s most important art district.

Located in the Al Qouz industrial area, the avenue, founded in 2007, is home to 25 contemporary art galleries and arts spaces which promote cultural initiatives in the region.

OMA will address the need for a centrally located space to host the district’s growing number of diverse public events with a 1,000sq m (10,700sq ft) renovation of the warehouses into a multi-purpose space that will host exhibitions, lectures, fashion shows and social gatherings.

The design reflects the required diversity of the programme by introducing huge pivoting and sliding walls that allow for many possible configurations of the floorspace.

The entrance will feature full-height transparent sliding doors, designed to strengthen the continuity between the interior and exterior and extending the event space to the public square outside.

The exterior shell of the buildings will be wrapped in a customised concrete spray to distinguish the volume from those around it.

The project will be OMA’s first built project in Dubai and is set to open in Q3 2016.

The architects are currently developing a number of other anticipated arts projects, including The Factory in the British city of Manchester and the US$45m (£31.5m, €41.3m)Washington Bridge Park in the US capital. They are also in the running to design the expansion of the Albright-Knox Art Gallery in New York.
OMA will address the need for a centrally located space with a 1,000sq m renovation of four warehouses Credit: OMA
The design reflects the required diversity of the programme by introducing huge pivoting and sliding walls that allow for many possible configurations of the floorspace Credit: OMA
RELATED STORIES
Foster + Partners, BIG and Grimshaw win architecture competition for Dubai 2020 Expo pavilions


The organisers of the Dubai Expo 2020 have revealed the three star practices who will design the main pavilions for the event, following a highly competitive international architecture competition.
OMA's Washington Bridge Park set to for pre-construction phase


The developers creating an elevated park on a disused bridge in Washington D.C are to begin feasibility testing and community outreach programmes early this year as the project enters the pre-construction phase.
OMA fight off illustrious competition to design Manchester arts venue The Factory


Rem Koolhaas’ Office for Metropolitan Architecture (OMA) has won an international competition to design a cutting-edge arts venue in the UK city of Manchester.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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