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NEWS
World-first Peter Rabbit attraction coming to UK
POSTED 07 Oct 2015 . BY Tom Anstey
Peter Rabbit Adventure Playground will be based on the animated CBeebies iteration of the character Credit: Willows Activity Farm
Beatrix Potter’s classic children’s character Peter Rabbit is getting his own adventure play area after Willows Activity Farm in Hertfordshire, UK, announced plans for a £1m (US$1.5m, €1.3m) expansion of its site.

Peter Rabbit Adventure Playground will be based on the modern animated CBeebies iteration of the character, which originally appeared in 1902, with an opening date set for 2 April.

Designed by Finland-based themed activity attractions designer and developer Lappset Creative, in partnership with Silvergate Media, the world first Peter Rabbit adventure play area will include Peter Rabbit’s Secret Treehouse, Mrs. Tiggy-Winkle’s Kitchen and Lily Bobtail Nature Discovery.

“We wanted to bring Peter Rabbit to life for children who love watching the animated series,” said Thomas Merrington, VP of brand and creative at Silvergate Media.

“The beautiful countryside setting, coupled with their focus on wholesome active play makes Willows the perfect place to do this. 2016 marks 150 years of Beatrix Potter and this is a fabulous way to ensure her most famous creation, Peter Rabbit will be enjoyed for generations to come.”

In addition to the expansion, Willows will be re-theming its existing adventure play facilities to incorporate Peter Rabbit, as well as a new restaurant and daily meet and greet sessions with Peter Rabbit and Lily Bobtail.

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A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
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COMPANY PROFILES
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FEATURED SUPPLIER

National Attractions Marketing Conference – an injection of adrenaline for UK attractions
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06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
World-first Peter Rabbit attraction coming to UK
POSTED 07 Oct 2015 . BY Tom Anstey
Peter Rabbit Adventure Playground will be based on the animated CBeebies iteration of the character Credit: Willows Activity Farm
Beatrix Potter’s classic children’s character Peter Rabbit is getting his own adventure play area after Willows Activity Farm in Hertfordshire, UK, announced plans for a £1m (US$1.5m, €1.3m) expansion of its site.

Peter Rabbit Adventure Playground will be based on the modern animated CBeebies iteration of the character, which originally appeared in 1902, with an opening date set for 2 April.

Designed by Finland-based themed activity attractions designer and developer Lappset Creative, in partnership with Silvergate Media, the world first Peter Rabbit adventure play area will include Peter Rabbit’s Secret Treehouse, Mrs. Tiggy-Winkle’s Kitchen and Lily Bobtail Nature Discovery.

“We wanted to bring Peter Rabbit to life for children who love watching the animated series,” said Thomas Merrington, VP of brand and creative at Silvergate Media.

“The beautiful countryside setting, coupled with their focus on wholesome active play makes Willows the perfect place to do this. 2016 marks 150 years of Beatrix Potter and this is a fabulous way to ensure her most famous creation, Peter Rabbit will be enjoyed for generations to come.”

In addition to the expansion, Willows will be re-theming its existing adventure play facilities to incorporate Peter Rabbit, as well as a new restaurant and daily meet and greet sessions with Peter Rabbit and Lily Bobtail.

MORE NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

National Attractions Marketing Conference – an injection of adrenaline for UK attractions
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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