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NEWS
Eli Broad's gift of philanthropy opens to the public in Los Angeles
POSTED 21 Sep 2015 . BY Tom Anstey
The 120,000sq ft (11,150sq m) three-storey gallery and museum offers two floors of exhibition space centred around an archive known as ‘the vault’
The Broad, a new contemporary art museum, has become the latest addition to the Los Angeles cultural sector with the free-to-visit attraction opening to the public on Sunday (20 September).

Designed by Diller Scofidio + Renfro (DS+R) in collaboration with Gensler, the museum, which somewhat resembles a cheese grater, cost US$140m (€123m, £91.6m) to develop, with funding coming from billionaire philanthropists Eli and Edythe Broad, founders of the The Broad Art Foundation.

The 120,000sq ft (11,150sq m) three-storey gallery and museum offers two floors of exhibition space centred around an archive known as ‘the vault’, which takes up the second floor. With most museum design developed to keep the archives out of site, the Broad counters this, with the vault playing a key part in the visitor experience. While not allowed to enter, guests can look through a glass elevator in the centre of the building and through strategically positioned openings at what is stored in the vault, which archives the Broad’s collection of more than 2,000 paintings, photos and sculptures.

The honeycomb structure cladding the building is made of concrete panels and steel, offering filtered natural light into the vast spaces. Visitors enter the building from either the north or south side, travelling up a 105ft (32m) escalator to the third floor gallery, which incorporates 318 skylights and high ceilings.

DS+R have also created a 24,000sq ft (2,230sq m) public plaza, offering Downtown LA a public space and pedestrianised area for the new architectural landmark, which sits among the Walt Disney Concert Hall, the Music Center and the Museum of Contemporary Art.
The Broad is the latest addition to the Los Angeles cultural sector
The museum cost US$140m (€123m, £91.6m) to develop
Billionaire philanthropists Eli and Edythe Broad funded the project
Visitors enter the building from either the north or south side, travelling up a 105ft (32m) escalator to the third floor gallery
The honeycomb structure cladding the building is made of concrete panels and steel, offering filtered natural light into the vast spaces
PROJECT PROFILE:

The Broad, LA
The Broad, a new contemporary art museum in Los Angeles, US, is set to open to the public on 20 September 2015. The US$140m (€123m, £91.6m) museum is being funded by philanthropists Eli and Edythe Broad, founders of the The Broad Art Foundation whose assets total US$2.6bn (€2.2bn, £1.7bn).

Location: Los Angeles , United States
Size: 120,000sq ft
Budget: US$140m (€123m, £91.6m)

RELATED STORIES
  Opening date set for The Broad, Diller Scofidio + Renfro's contemporary art museum


The Broad, a new contemporary art museum in Los Angeles, US, is set to open to the public on 20 September 2015.
  Los Angeles art gallery The Broad to open January 2014


Contemporary Los Angeles art gallery The Broad is to open January 2014, with a ceremony held to mark the completion of its steel frame this month.
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NEWS
Eli Broad's gift of philanthropy opens to the public in Los Angeles
POSTED 21 Sep 2015 . BY Tom Anstey
The 120,000sq ft (11,150sq m) three-storey gallery and museum offers two floors of exhibition space centred around an archive known as ‘the vault’
The Broad, a new contemporary art museum, has become the latest addition to the Los Angeles cultural sector with the free-to-visit attraction opening to the public on Sunday (20 September).

Designed by Diller Scofidio + Renfro (DS+R) in collaboration with Gensler, the museum, which somewhat resembles a cheese grater, cost US$140m (€123m, £91.6m) to develop, with funding coming from billionaire philanthropists Eli and Edythe Broad, founders of the The Broad Art Foundation.

The 120,000sq ft (11,150sq m) three-storey gallery and museum offers two floors of exhibition space centred around an archive known as ‘the vault’, which takes up the second floor. With most museum design developed to keep the archives out of site, the Broad counters this, with the vault playing a key part in the visitor experience. While not allowed to enter, guests can look through a glass elevator in the centre of the building and through strategically positioned openings at what is stored in the vault, which archives the Broad’s collection of more than 2,000 paintings, photos and sculptures.

The honeycomb structure cladding the building is made of concrete panels and steel, offering filtered natural light into the vast spaces. Visitors enter the building from either the north or south side, travelling up a 105ft (32m) escalator to the third floor gallery, which incorporates 318 skylights and high ceilings.

DS+R have also created a 24,000sq ft (2,230sq m) public plaza, offering Downtown LA a public space and pedestrianised area for the new architectural landmark, which sits among the Walt Disney Concert Hall, the Music Center and the Museum of Contemporary Art.
The Broad is the latest addition to the Los Angeles cultural sector
The museum cost US$140m (€123m, £91.6m) to develop
Billionaire philanthropists Eli and Edythe Broad funded the project
Visitors enter the building from either the north or south side, travelling up a 105ft (32m) escalator to the third floor gallery
The honeycomb structure cladding the building is made of concrete panels and steel, offering filtered natural light into the vast spaces
RELATED STORIES
Opening date set for The Broad, Diller Scofidio + Renfro's contemporary art museum


The Broad, a new contemporary art museum in Los Angeles, US, is set to open to the public on 20 September 2015.
Los Angeles art gallery The Broad to open January 2014


Contemporary Los Angeles art gallery The Broad is to open January 2014, with a ceremony held to mark the completion of its steel frame this month.
MORE NEWS
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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