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Google reveals London's galleries, museums and performing arts are world's most searched for online
POSTED 04 Aug 2015 . BY Tom Anstey
London's Science Museum ranked as the most googled museum in the world Credit: Shutterstock.com
New research from Google has revealed that London’s art galleries, museums and arts performances are the most searched for anywhere in the world.

For international searches, London’s museums top the list, with the Science Museum ranked as the most googled in the world. The city’s Natural History Museum comes in second place, while the British Museum makes it an all-London top three, ahead of the New York Metropolitan Museum of Art and the Smithsonian in Washington, which were fourth and fifth respectively.

"It's fantastic that so many people across world are seeking out the Science Museum,” said the museum’s director, Ian Blatchford. “This new data provides yet more evidence of the world class status of British museums."

The capital’s theatres also generated more searches than those in any other city, while London is additionally the most searched for city in the world to visit.

“This proves London is without a doubt the cultural capital of the world,” said London mayor Boris Johnson in response to the research.

"Tourists are flocking to our great city in ever-increasing numbers, drawn by our exceptional cultural attractions and landmarks.

"Our world-famous museums, galleries, theatres and performance venues have done a terrific job creating and attracting the blockbuster exhibitions and events that form this spectacular Autumn Season of Culture in London."

The research was carried out in collaboration with London & Partners, the mayor's official promotional company, to launch London's Autumn Season of Culture – a line-up of shows and exhibitions taking place in the capital throughout Q3 of this year, forecast to welcome more than two million tourists.
The British Museum was third on the list, making the top three most-searched for museums in the world all based in London Credit: Shutterstock.com
The Natural History Museum was ranked second on the list Credit: Flickr.com
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NEWS
Google reveals London's galleries, museums and performing arts are world's most searched for online
POSTED 04 Aug 2015 . BY Tom Anstey
London's Science Museum ranked as the most googled museum in the world Credit: Shutterstock.com
New research from Google has revealed that London’s art galleries, museums and arts performances are the most searched for anywhere in the world.

For international searches, London’s museums top the list, with the Science Museum ranked as the most googled in the world. The city’s Natural History Museum comes in second place, while the British Museum makes it an all-London top three, ahead of the New York Metropolitan Museum of Art and the Smithsonian in Washington, which were fourth and fifth respectively.

"It's fantastic that so many people across world are seeking out the Science Museum,” said the museum’s director, Ian Blatchford. “This new data provides yet more evidence of the world class status of British museums."

The capital’s theatres also generated more searches than those in any other city, while London is additionally the most searched for city in the world to visit.

“This proves London is without a doubt the cultural capital of the world,” said London mayor Boris Johnson in response to the research.

"Tourists are flocking to our great city in ever-increasing numbers, drawn by our exceptional cultural attractions and landmarks.

"Our world-famous museums, galleries, theatres and performance venues have done a terrific job creating and attracting the blockbuster exhibitions and events that form this spectacular Autumn Season of Culture in London."

The research was carried out in collaboration with London & Partners, the mayor's official promotional company, to launch London's Autumn Season of Culture – a line-up of shows and exhibitions taking place in the capital throughout Q3 of this year, forecast to welcome more than two million tourists.
The British Museum was third on the list, making the top three most-searched for museums in the world all based in London Credit: Shutterstock.com
The Natural History Museum was ranked second on the list Credit: Flickr.com
RELATED STORIES
London's Natural History Museum presents world-first VR experience with David Attenborough


London’s Natural History Museum has teamed up with Atlantic Productions and Samsung to bring a world-first virtual reality experience to the UK institution.
British Museum provides after-hours tour using Periscope app


The British Museum has conducted an online tour of its ancient Greek exhibition using the live-streaming app Periscope.
Blue whale ousts dino in battle for centre stage at Natural History Museum


Dippy, a diplodocus cast that has for 35 years welcomed visitors to the famous Hintze Hall at the Natural History Museum (NHM) in London is to be replaced in summer 2017 by a blue whale skeleton.
British Museum releases first 'downloadable collection' for 3D printing


The British Museum is allowing people with 3D printers to bring its artefacts to life using an online platform to print them at home.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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