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NEWS
Prada Fondazione's new arts campus by Rem Koolhaas occupies former gin distillery
POSTED 06 May 2015 . BY Tom Anstey
One of the most striking features is a 24-carat gold-clad building Credit: Prada Fondazione
Rem Koolhaas’ OMA have converted a former industrial complex into the new home for designer Miuccia Prada’s Fondazione Prada in Milan, Italy.

The 19,000sq m (204,500sq ft) art campus, has been seven years in the works and was masterplanned by the OMA team of Rem Koolhaas, Chris van Duijn and Federico Pompignoli. Commissioned by Fondazione Prada, the project blends modern and traditional architecture with the regeneration of a 20th century warehouse. Local architects Alvisi Kirimoto & Partners and Atelier Verticale also worked on the project, while Favero&Milan operated as structural engineers.

The former gin distillery is comprised of warehouses, laboratories and brewing silos. The redevelopment project consists of seven existing buildings in addition to three new structures. These include a museum, cinema, auditorium, space for temporary exhibitions and a 10-storey permanent exhibition space to house the foundation’s collection. The project also features a café designed by director Wes Anderson and a large exhibition pavilion.

The redevelopment’s most notable feature is a building known as the Haunted House – a structure clad in 24-carat gold leaf, with only the glass on the windows remaining exposed.

“The Fondazione is not a preservation project and not a new architecture project,” said Rem Koolhaas. “Two conditions that are usually kept separate here confront each other in a state of permanent interaction – offering an ensemble of fragments that will not congeal into a single image, or allow any part to dominate the others.

He added: “New, old, horizontal, vertical, wide, narrow, white, black, open, enclosed – all these contrasts establish the range of oppositions that define the new Fondazione. By introducing so many spatial variables, the complexity of the architecture will promote an unstable, open programming, where art and architecture will benefit from each other’s challenges.”

Fondazione Prada was established by Miuccia Prada in 1993 as a cultural organisation dedicated to the arts, cinema and philosophy. The new venue opens to the public on 9 May.

The exhibition hall houses the foundation's permanent collection Credit: Bas Princen
Credit: Bas Princen
The cinema has been clad in glass Credit: Bas Princen
The former industrial complex has been transformed over seven years Credit: Prada Fondazione
MORE NEWS
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
+ More news   

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
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Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
 

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18-22 May 2024

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NEWS
Prada Fondazione's new arts campus by Rem Koolhaas occupies former gin distillery
POSTED 06 May 2015 . BY Tom Anstey
One of the most striking features is a 24-carat gold-clad building Credit: Prada Fondazione
Rem Koolhaas’ OMA have converted a former industrial complex into the new home for designer Miuccia Prada’s Fondazione Prada in Milan, Italy.

The 19,000sq m (204,500sq ft) art campus, has been seven years in the works and was masterplanned by the OMA team of Rem Koolhaas, Chris van Duijn and Federico Pompignoli. Commissioned by Fondazione Prada, the project blends modern and traditional architecture with the regeneration of a 20th century warehouse. Local architects Alvisi Kirimoto & Partners and Atelier Verticale also worked on the project, while Favero&Milan operated as structural engineers.

The former gin distillery is comprised of warehouses, laboratories and brewing silos. The redevelopment project consists of seven existing buildings in addition to three new structures. These include a museum, cinema, auditorium, space for temporary exhibitions and a 10-storey permanent exhibition space to house the foundation’s collection. The project also features a café designed by director Wes Anderson and a large exhibition pavilion.

The redevelopment’s most notable feature is a building known as the Haunted House – a structure clad in 24-carat gold leaf, with only the glass on the windows remaining exposed.

“The Fondazione is not a preservation project and not a new architecture project,” said Rem Koolhaas. “Two conditions that are usually kept separate here confront each other in a state of permanent interaction – offering an ensemble of fragments that will not congeal into a single image, or allow any part to dominate the others.

He added: “New, old, horizontal, vertical, wide, narrow, white, black, open, enclosed – all these contrasts establish the range of oppositions that define the new Fondazione. By introducing so many spatial variables, the complexity of the architecture will promote an unstable, open programming, where art and architecture will benefit from each other’s challenges.”

Fondazione Prada was established by Miuccia Prada in 1993 as a cultural organisation dedicated to the arts, cinema and philosophy. The new venue opens to the public on 9 May.

The exhibition hall houses the foundation's permanent collection Credit: Bas Princen
Credit: Bas Princen
The cinema has been clad in glass Credit: Bas Princen
The former industrial complex has been transformed over seven years Credit: Prada Fondazione
MORE NEWS
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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