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NEWS
SeaWorld loses one million visitors in 2014
POSTED 02 Mar 2015 . BY Tom Anstey
SeaWorld visitor numbers have dropped from 23.4 million to 22.4 million in the course of the last year Credit: Shutterstock.com
SeaWorld continues to flounder as its year-end report showed a net loss of US$24.5m (€22.6m, £16.5m) for the last quarter of 2014 and visitor numbers down by over one million for the year.

Revenue for SeaWorld in Q4 was US$264.5m (€235.6m, £171.4m) – a drop of around US$7.4m (3 per cent) on the previous year’s results in the same period. Total revenue for 2014 was down 6 per cent on 2013. To add to the loss of revenue, SeaWorld’s stock value has plummeted around 50 per cent over the past year and footfall has dropped from 23.4 million to 22.4 million.

The company has been under immense pressure in recent months with the anti-SeaWorld documentary Blackfish causing a raft of problems including proposed legislation banning Orca shows in California, tumbling share value and loss of corporate sponsors. SeaWorld has seen a lot of negative press in regards to the treatment of its animals, most recently hitting the headlines again after the death of a beluga whale at SeaWorld Orlando.

SeaWorld has attempted to fight back against the criticism, revealing plans for a US$100m (€78m, £62m) redevelopment to double the amount of water devoted to orcas at the San Diego park for 2018, with similar upgrades to follow at parks in Orlando, Florida and San Antonio, Texas.

In December, more than 300 SeaWorld employees were laid off and CEO Jim Atchison stepped down from his role in the company. SeaWorld has also said it is attempting to cut about US$50m (€39m, £31m) of its budget by the end of 2015, with more job losses expected to its 25,000-strong workforce.
RELATED STORIES
  Captive cetacean debate "back on the table" following beluga whale death


The captive cetacean debate has reared its head again following the death of a beluga whale – loaned to Orlando SeaWorld from Vancouver Aquarium – after an encounter with other animals in the tank.
  SeaWorld CEO resigns as struggling company faces US$50m in cuts


Jim Atchison, chief executive officer for SeaWorld Entertainment, is to step down from his role, effective from 15 January 2015.
  SeaWorld 'will not back down' against animal activists says executive


San Diego SeaWorld’s president, John Reilly, has said the park will “not back down” against activists opposing the park’s decision to continue to keep cetaceans in captivity.
  Under pressure SeaWorld to expand orca habitats


As a reaction to lagging attendance, tumbling shares and a backlash of negative publicity in the wake of the controversial documentary Blackfish, Seaworld has announced multi-million dollar expansion plans for its habitats housing killer whales.
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Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
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NEWS
SeaWorld loses one million visitors in 2014
POSTED 02 Mar 2015 . BY Tom Anstey
SeaWorld visitor numbers have dropped from 23.4 million to 22.4 million in the course of the last year Credit: Shutterstock.com
SeaWorld continues to flounder as its year-end report showed a net loss of US$24.5m (€22.6m, £16.5m) for the last quarter of 2014 and visitor numbers down by over one million for the year.

Revenue for SeaWorld in Q4 was US$264.5m (€235.6m, £171.4m) – a drop of around US$7.4m (3 per cent) on the previous year’s results in the same period. Total revenue for 2014 was down 6 per cent on 2013. To add to the loss of revenue, SeaWorld’s stock value has plummeted around 50 per cent over the past year and footfall has dropped from 23.4 million to 22.4 million.

The company has been under immense pressure in recent months with the anti-SeaWorld documentary Blackfish causing a raft of problems including proposed legislation banning Orca shows in California, tumbling share value and loss of corporate sponsors. SeaWorld has seen a lot of negative press in regards to the treatment of its animals, most recently hitting the headlines again after the death of a beluga whale at SeaWorld Orlando.

SeaWorld has attempted to fight back against the criticism, revealing plans for a US$100m (€78m, £62m) redevelopment to double the amount of water devoted to orcas at the San Diego park for 2018, with similar upgrades to follow at parks in Orlando, Florida and San Antonio, Texas.

In December, more than 300 SeaWorld employees were laid off and CEO Jim Atchison stepped down from his role in the company. SeaWorld has also said it is attempting to cut about US$50m (€39m, £31m) of its budget by the end of 2015, with more job losses expected to its 25,000-strong workforce.
RELATED STORIES
Captive cetacean debate "back on the table" following beluga whale death


The captive cetacean debate has reared its head again following the death of a beluga whale – loaned to Orlando SeaWorld from Vancouver Aquarium – after an encounter with other animals in the tank.
SeaWorld CEO resigns as struggling company faces US$50m in cuts


Jim Atchison, chief executive officer for SeaWorld Entertainment, is to step down from his role, effective from 15 January 2015.
SeaWorld 'will not back down' against animal activists says executive


San Diego SeaWorld’s president, John Reilly, has said the park will “not back down” against activists opposing the park’s decision to continue to keep cetaceans in captivity.
Under pressure SeaWorld to expand orca habitats


As a reaction to lagging attendance, tumbling shares and a backlash of negative publicity in the wake of the controversial documentary Blackfish, Seaworld has announced multi-million dollar expansion plans for its habitats housing killer whales.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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