Matrix Fitness's first dedicated industry event offered a successful and lively mix of
product demonstrations, trainings, seminar discussions and networking opportunities
A show-stopping performance was headlined by dance crew Flawless
HUNDREDS of visitors experienced the latest in gym equipment innovation, industry insight and unforgettable entertainment at the annual Matrix International Show in October.
Offering something completely different, the show, held at the Ricoh Arena in Coventry, delivered a diverse display of product demonstrations and training, topical seminar discussions, industry networking and more.
Supported by EuropeActive, ukactive, EREPS and CIMSPA, and joined by a host of third party suppliers, it was the first time that Matrix had organised its own dedicated show. The event ran across two days and included a show-stopping performance headlined by famed Britain’s Got Talent dance crew, Flawless.
Organising the event was director of strategic marketing EMEA and UK for Matrix, Gemma Bonnett.
She said: “We organised this event to provide existing and potential customers with a full show experience. It’s not just about selling gym equipment, visitors want more from an event.
“By delivering a jam-packed speaker schedule we've provided education, qualified trainers have given live demos of the equipment and of course, our show-stopping entertainment proved that fitness is worthy of being a breath-taking performance.
“Not only that, but we were able to host the InstructAbility Pull-Up Challenge with Paralympic triathlete and Matrix Ambassador, Joe Townsend.
"Les Mills also delivered a full programme of classes and our other event partners were able to host presentations throughout the show.
“We're delighted that so many people attended and enjoyed the experience. Because that's what Matrix is really about – providing a full fitness solution that connects with the user and what they experience when they exercise.”
As well as Les Mills, Matrix was supported by Speedflex, Hatton Boxing, High Octane Ride, Immersion Virtual Reality, MyZone, TRX, D2F, Ziva and FitPro. LFX business network also hosted their Midlands meeting at the show.
The speaker line-up included Herman Rutgers of EuropeActive who spoke about 'The Current State of the International Fitness Market; Key Challenges and Opportunities'. Steve Barrett delivered a presentation on 'The Personality of Fitness', while Bevis Moynan spoke on 'How to be an Inspiring and Engaging Leader'.
Tara Dillan and Julian Berriman joined forces to answer the question, 'What’s the Point; CIMSPA & EREPS?'. Dr Steven Mann spoke about 'Making Data Work for the Physical Activity Sector' and Dr Marc Jones completed the line-up with a presentation entitled 'The Winning Mindset of Business & Sport'.
Dates for the Matrix International Show 2017 will be available soon. In the meantime, please visit www.matrixfitness.co.uk for news and updates.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Matrix Fitness's first dedicated industry event offered a successful and lively mix of
product demonstrations, trainings, seminar discussions and networking opportunities
A show-stopping performance was headlined by dance crew Flawless
HUNDREDS of visitors experienced the latest in gym equipment innovation, industry insight and unforgettable entertainment at the annual Matrix International Show in October.
Offering something completely different, the show, held at the Ricoh Arena in Coventry, delivered a diverse display of product demonstrations and training, topical seminar discussions, industry networking and more.
Supported by EuropeActive, ukactive, EREPS and CIMSPA, and joined by a host of third party suppliers, it was the first time that Matrix had organised its own dedicated show. The event ran across two days and included a show-stopping performance headlined by famed Britain’s Got Talent dance crew, Flawless.
Organising the event was director of strategic marketing EMEA and UK for Matrix, Gemma Bonnett.
She said: “We organised this event to provide existing and potential customers with a full show experience. It’s not just about selling gym equipment, visitors want more from an event.
“By delivering a jam-packed speaker schedule we've provided education, qualified trainers have given live demos of the equipment and of course, our show-stopping entertainment proved that fitness is worthy of being a breath-taking performance.
“Not only that, but we were able to host the InstructAbility Pull-Up Challenge with Paralympic triathlete and Matrix Ambassador, Joe Townsend.
"Les Mills also delivered a full programme of classes and our other event partners were able to host presentations throughout the show.
“We're delighted that so many people attended and enjoyed the experience. Because that's what Matrix is really about – providing a full fitness solution that connects with the user and what they experience when they exercise.”
As well as Les Mills, Matrix was supported by Speedflex, Hatton Boxing, High Octane Ride, Immersion Virtual Reality, MyZone, TRX, D2F, Ziva and FitPro. LFX business network also hosted their Midlands meeting at the show.
The speaker line-up included Herman Rutgers of EuropeActive who spoke about 'The Current State of the International Fitness Market; Key Challenges and Opportunities'. Steve Barrett delivered a presentation on 'The Personality of Fitness', while Bevis Moynan spoke on 'How to be an Inspiring and Engaging Leader'.
Tara Dillan and Julian Berriman joined forces to answer the question, 'What’s the Point; CIMSPA & EREPS?'. Dr Steven Mann spoke about 'Making Data Work for the Physical Activity Sector' and Dr Marc Jones completed the line-up with a presentation entitled 'The Winning Mindset of Business & Sport'.
Dates for the Matrix International Show 2017 will be available soon. In the meantime, please visit www.matrixfitness.co.uk for news and updates.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
