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NEWS
Active IQ trains sights on childhood inactivity
POSTED 13 Jan 2015 . BY Jak Phillips
Active IQ commercial director Jenny Patrickson believes education is key to tackling youth inactivity
The campaign against youth inactivity continues apace, with Active IQ aiming to help physical activity professionals provide safe and stimulating sessions for children under the age of five through the launch of a new qualification.

The Level 2 Certificate in Delivering Behaviour Management and Physical Activities to Children Under 5 will address the common core set of skills and knowledge developed by the former Children’s Workforce Development Council and aims to give learners the tools needed to promote healthy living to families and children.

There has been a flurry of childhood activity initiatives in recent months, with Places for People Leisure announcing a tie-up with popular IP Peppa Pig and Fit For Sport joining forces with the Power Rangers brand to extoll the virtues of regular exercise and a healthy diet. Meanwhile, operator Freedom Leisure is training its staff through Active IQ’s Adapting Fitness Instruction for Adolescents course to ensure better fitness provisions for teenagers.

“The issue of physical inactivity in the younger generation is a growing concern and we believe education is key in tackling this,” said Active IQ commercial director Jenny Patrickson.

“By learning how to engage, deliver and manage activity and behaviours amongst young children and their families we can truly impact on the health and wellbeing of future generations.

“If we can educate young children and their relatives, together they can take this knowledge and experience into the rest of their lives.”

The new qualification is open to all, from fitness instructors or personal trainers looking to expand their skills base, or as an entry point for those wanting to specialise in this area. No previous experience or qualifications are required.
Active IQ commercial director Jenny Patrickson believes education is key to tackling youth inactivity
RELATED STORIES
  New qualifications aimed at tackling fitness industry’s management skills shortage


Awarding organisation Active IQ has launched a new range of active leisure qualifications designed to help address the industry’s management skills shortage.
  Sarah Edmonds wins Active IQ promotion after just four months


Sarah Edmonds has been promoted to director of quality and standards for Active IQ, just four months since she joined parent company Premier Global.
  New exercise qualification offers specialism in training older adults


Active IQ has announced the launch of a new qualification designed to provide learners with the skills to design and adapt exercise programmes to meet the needs of older adults.
  Active IQ and CIMSPA unite for qualification partnership


Training provider Active IQ has teamed up with The Chartered Institute for Management of Sport and Physical Activity (CIMSPA) to help launch a series of new management and leadership qualifications.
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NEWS
Active IQ trains sights on childhood inactivity
POSTED 13 Jan 2015 . BY Jak Phillips
Active IQ commercial director Jenny Patrickson believes education is key to tackling youth inactivity
The campaign against youth inactivity continues apace, with Active IQ aiming to help physical activity professionals provide safe and stimulating sessions for children under the age of five through the launch of a new qualification.

The Level 2 Certificate in Delivering Behaviour Management and Physical Activities to Children Under 5 will address the common core set of skills and knowledge developed by the former Children’s Workforce Development Council and aims to give learners the tools needed to promote healthy living to families and children.

There has been a flurry of childhood activity initiatives in recent months, with Places for People Leisure announcing a tie-up with popular IP Peppa Pig and Fit For Sport joining forces with the Power Rangers brand to extoll the virtues of regular exercise and a healthy diet. Meanwhile, operator Freedom Leisure is training its staff through Active IQ’s Adapting Fitness Instruction for Adolescents course to ensure better fitness provisions for teenagers.

“The issue of physical inactivity in the younger generation is a growing concern and we believe education is key in tackling this,” said Active IQ commercial director Jenny Patrickson.

“By learning how to engage, deliver and manage activity and behaviours amongst young children and their families we can truly impact on the health and wellbeing of future generations.

“If we can educate young children and their relatives, together they can take this knowledge and experience into the rest of their lives.”

The new qualification is open to all, from fitness instructors or personal trainers looking to expand their skills base, or as an entry point for those wanting to specialise in this area. No previous experience or qualifications are required.
Active IQ commercial director Jenny Patrickson believes education is key to tackling youth inactivity
RELATED STORIES
New qualifications aimed at tackling fitness industry’s management skills shortage


Awarding organisation Active IQ has launched a new range of active leisure qualifications designed to help address the industry’s management skills shortage.
Sarah Edmonds wins Active IQ promotion after just four months


Sarah Edmonds has been promoted to director of quality and standards for Active IQ, just four months since she joined parent company Premier Global.
New exercise qualification offers specialism in training older adults


Active IQ has announced the launch of a new qualification designed to provide learners with the skills to design and adapt exercise programmes to meet the needs of older adults.
Active IQ and CIMSPA unite for qualification partnership


Training provider Active IQ has teamed up with The Chartered Institute for Management of Sport and Physical Activity (CIMSPA) to help launch a series of new management and leadership qualifications.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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