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Bio-activated horror maze planned for UK in 2015
POSTED 22 Dec 2014 . BY Tom Anstey
The attraction will be themed around Robert Louis Stevenson's Jekyll and Hyde Credit: Slingshot
Interactive games company Slingshot, creators of the highly successful 2.8 Hours Later zombie experience, has revealed plans for a unique bio-activated horror maze to debut in the UK in 2015.

Themed around Robert Louis Stevenson's novel Jekyll and Hyde, the Jekyll 2.0 indoor horror maze will be formed around a matrix of rooms. Each room will have four doors and the aim of the game is for participants to find their way through this maze to a central point and out again. Somewhere in the maze is a monster players have to try to avoid.

To navigate the maze, technology that measure biometrics will enable users to activate the world around them using the body. For example, they can breathe on a door lock to unlock it, hold their breath to switch the lights on and off or raise their heartbeat to change the soundtrack. Guests rigged up with biosensors move through the maze using this technology, which is linked to a central system.

“We’re aiming for the ‘Playstation Generation’,” said Simon Evans, director of Slingshot, speaking to AM2. “Our core demographic used to be 25-34. It’s actually split now between 18-24 and 25-34. One thing that characterises them is that they all play games and they respond to game type things. So you give them missions, give them certain things, certain tools, certain weapons etc. We use those mechanics to create an attraction experience and our medium to long-term aim is to build a boutique theme park. Hyde is a step towards that.”

Slingshot is currently negotiating on the first venue for Jekyll 2.0, which is likely to be in either Bristol or Cardiff. The company is also planning a crowdfunding campaign to start in January with an opening date of October 2015. The first year costs to develop and build the attraction is an estimated £400,000 (US$625,000, €510,000).
The attraction will be themed around Robert Louis Stevenson's Jekyll and Hyde Credit: Slingshot
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NEWS
Bio-activated horror maze planned for UK in 2015
POSTED 22 Dec 2014 . BY Tom Anstey
The attraction will be themed around Robert Louis Stevenson's Jekyll and Hyde Credit: Slingshot
Interactive games company Slingshot, creators of the highly successful 2.8 Hours Later zombie experience, has revealed plans for a unique bio-activated horror maze to debut in the UK in 2015.

Themed around Robert Louis Stevenson's novel Jekyll and Hyde, the Jekyll 2.0 indoor horror maze will be formed around a matrix of rooms. Each room will have four doors and the aim of the game is for participants to find their way through this maze to a central point and out again. Somewhere in the maze is a monster players have to try to avoid.

To navigate the maze, technology that measure biometrics will enable users to activate the world around them using the body. For example, they can breathe on a door lock to unlock it, hold their breath to switch the lights on and off or raise their heartbeat to change the soundtrack. Guests rigged up with biosensors move through the maze using this technology, which is linked to a central system.

“We’re aiming for the ‘Playstation Generation’,” said Simon Evans, director of Slingshot, speaking to AM2. “Our core demographic used to be 25-34. It’s actually split now between 18-24 and 25-34. One thing that characterises them is that they all play games and they respond to game type things. So you give them missions, give them certain things, certain tools, certain weapons etc. We use those mechanics to create an attraction experience and our medium to long-term aim is to build a boutique theme park. Hyde is a step towards that.”

Slingshot is currently negotiating on the first venue for Jekyll 2.0, which is likely to be in either Bristol or Cardiff. The company is also planning a crowdfunding campaign to start in January with an opening date of October 2015. The first year costs to develop and build the attraction is an estimated £400,000 (US$625,000, €510,000).
The attraction will be themed around Robert Louis Stevenson's Jekyll and Hyde Credit: Slingshot
RELATED STORIES
First permanent Walking Dead attraction opens in Spain


AMC’s hit zombie TV show The Walking Dead has found its first permanent home in a visitor attraction, with a horror maze launching at Parque de Atracciones de Madrid in Spain.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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