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NEWS
First permanent Walking Dead attraction opens in Spain
POSTED 03 Dec 2014 . BY Tom Anstey
The attraction is themed around the show's most recent season Credit: AMC
AMC’s hit zombie TV show The Walking Dead has found its first permanent home in a visitor attraction, with a horror maze launching at Parque de Atracciones de Madrid in Spain.

Proving incredibly popular as a seasonal horror attraction, the partnership has been brokered by Enjoy Brand Licensing – the company which represents the Walking Dead brand in Spain and Portugal – and global licensing agent Striker Entertainment, to establish the year-round ‘Walking Dead Experience’, inspired by the show’s most recent series.

Created in conjunction with the show’s development team, the maze features separate zones from the show, such as the governor's house, the prison, the cellblock where the zombie infection began and Terminus. Each area is ‘overrun’ with actors playing zombies or ‘walkers’ as they are known in the show.

“Theme park attractions are a natural fit for The Walking Dead franchise and it is clear to us that Parque de Atracciones de Madrid understands what resonates with fans of the series," said Martine Berreitter, director of operations and international business for Striker Entertainment. "This partnership will be what we anticipate to be the first of many permanent attractions worldwide.”

MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
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Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
First permanent Walking Dead attraction opens in Spain
POSTED 03 Dec 2014 . BY Tom Anstey
The attraction is themed around the show's most recent season Credit: AMC
AMC’s hit zombie TV show The Walking Dead has found its first permanent home in a visitor attraction, with a horror maze launching at Parque de Atracciones de Madrid in Spain.

Proving incredibly popular as a seasonal horror attraction, the partnership has been brokered by Enjoy Brand Licensing – the company which represents the Walking Dead brand in Spain and Portugal – and global licensing agent Striker Entertainment, to establish the year-round ‘Walking Dead Experience’, inspired by the show’s most recent series.

Created in conjunction with the show’s development team, the maze features separate zones from the show, such as the governor's house, the prison, the cellblock where the zombie infection began and Terminus. Each area is ‘overrun’ with actors playing zombies or ‘walkers’ as they are known in the show.

“Theme park attractions are a natural fit for The Walking Dead franchise and it is clear to us that Parque de Atracciones de Madrid understands what resonates with fans of the series," said Martine Berreitter, director of operations and international business for Striker Entertainment. "This partnership will be what we anticipate to be the first of many permanent attractions worldwide.”

MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS