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NEWS
British Military Fitness seeks cover with new indoor offering
POSTED 22 Oct 2014 . BY Jak Phillips
Indoor classes will be offered in UK cities including Manchester, Edinburgh, London and Birmingham
Battling the elements is a familiar pastime for British Military Fitness (BMF) trainers and devotees, but those less inclined towards al fresco exercise can also get in on the action as the training model will soon be offered indoors.

With winter fast approaching, BMF is bidding to counter the limitations of darker evenings and broaden its appeal by running indoor classes at 14 locations across the UK.

As outdoor exercise training and fitness technology has grown increasingly popular, much of the recent discourse around the health and fitness industry has centred on the migration of activity beyond the traditional four walls of the gym. That some outdoor fitness classes are now heading the other way is therefore interesting in the sense that, during the British winter at least, the grass is not always greener on the outside.

The move certainly doesn’t signify a retreat for BMF though, which will continue to offer a full timetable at its 140 outdoor locations, while also getting a crack at the indoor exercise market.

“We wanted to see if there was scope for indoor venues so as to appeal to those who may feel more relaxed exercising indoors rather than in the dark throughout the winter months,” said BMF managing director Rob Love.

“We appreciate that exercising outdoors on dark and cold nights can bring a stop to someone’s normal routine. The indoor classes will mean people can maintain their exercise regimes all year round.”
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NEWS
British Military Fitness seeks cover with new indoor offering
POSTED 22 Oct 2014 . BY Jak Phillips
Indoor classes will be offered in UK cities including Manchester, Edinburgh, London and Birmingham
Battling the elements is a familiar pastime for British Military Fitness (BMF) trainers and devotees, but those less inclined towards al fresco exercise can also get in on the action as the training model will soon be offered indoors.

With winter fast approaching, BMF is bidding to counter the limitations of darker evenings and broaden its appeal by running indoor classes at 14 locations across the UK.

As outdoor exercise training and fitness technology has grown increasingly popular, much of the recent discourse around the health and fitness industry has centred on the migration of activity beyond the traditional four walls of the gym. That some outdoor fitness classes are now heading the other way is therefore interesting in the sense that, during the British winter at least, the grass is not always greener on the outside.

The move certainly doesn’t signify a retreat for BMF though, which will continue to offer a full timetable at its 140 outdoor locations, while also getting a crack at the indoor exercise market.

“We wanted to see if there was scope for indoor venues so as to appeal to those who may feel more relaxed exercising indoors rather than in the dark throughout the winter months,” said BMF managing director Rob Love.

“We appreciate that exercising outdoors on dark and cold nights can bring a stop to someone’s normal routine. The indoor classes will mean people can maintain their exercise regimes all year round.”
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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