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NEWS
Merlin continues Legoland expansion in Boston, US
POSTED 05 Jun 2014 . BY Aimee Nash
The discovery centre is located on Boston’s Assembly Row in Somerville and features interactive Lego experiences, Lego rides and a Lego studios 4D cinema
Merlin Entertainments has opened their twelfth Legoland Discovery Centre in Boston, US, celebrating the opening with Bertie, the IP’s mascot, breaking through an 8ft (2.4m) wall made of Lego bricks.

The 44,000sq ft (4,088sq m) indoor attraction marks the first Lego attraction in Boston, and tickets for the opening weekend were sold out well in advance.

The discovery centre is located on Boston’s Assembly Row in Somerville and features interactive Lego experiences, Lego rides, a Lego studios 4D cinema, Lego factory tour, birthday rooms and the Lego miniland, featuring replicas of Boston landmarks made out of Lego bricks.

General manager, David Gilmore thinks the discovery centre is the most exciting attraction to open in the area this year. “We’re thrilled to finally open our doors and allow Lego fans young and old to indulge in the endless opportunities for creativity, learning and fun within our unique attraction,” he said.

The attraction is geared toward children aged between three and 10 meaning that adults must be accompanied by a child in order to enter. But for the older fans there will be adult-only evening events.

Merlin is the world’s second largest visitor attractions operator and speaking to Attractions Management recently, Merlin CEO Nick Varney said that the company was planning a huge development of its Midway brands, including the Legoland Discovery Centres, Sea Life and Dungeons attractions.

Merlin is also continuing its global roll out of Legoland Discovery Centres its having signed a deal with shopping centre developer Multi to bring the popular attraction to Istanbul.
RELATED STORIES
  Merlin unveils US$315m plans for Legoland Japan


Merlin Entertainments has today (30 June) unveiled plans for a high-profile development in the world’s second biggest theme park market, with the launch of its first Legoland in Japan.
  Merlin builds on Lego's popularity in Japan with announcement of Osaka Discovery Centre


Merlin Entertainments and Osaka Aquarium Kaiyukan in Japan have announced plans today (23 July) to open a new Legoland Discovery Centre in Tempozan Market Place Mall, Osaka.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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NEWS
Merlin continues Legoland expansion in Boston, US
POSTED 05 Jun 2014 . BY Aimee Nash
The discovery centre is located on Boston’s Assembly Row in Somerville and features interactive Lego experiences, Lego rides and a Lego studios 4D cinema
Merlin Entertainments has opened their twelfth Legoland Discovery Centre in Boston, US, celebrating the opening with Bertie, the IP’s mascot, breaking through an 8ft (2.4m) wall made of Lego bricks.

The 44,000sq ft (4,088sq m) indoor attraction marks the first Lego attraction in Boston, and tickets for the opening weekend were sold out well in advance.

The discovery centre is located on Boston’s Assembly Row in Somerville and features interactive Lego experiences, Lego rides, a Lego studios 4D cinema, Lego factory tour, birthday rooms and the Lego miniland, featuring replicas of Boston landmarks made out of Lego bricks.

General manager, David Gilmore thinks the discovery centre is the most exciting attraction to open in the area this year. “We’re thrilled to finally open our doors and allow Lego fans young and old to indulge in the endless opportunities for creativity, learning and fun within our unique attraction,” he said.

The attraction is geared toward children aged between three and 10 meaning that adults must be accompanied by a child in order to enter. But for the older fans there will be adult-only evening events.

Merlin is the world’s second largest visitor attractions operator and speaking to Attractions Management recently, Merlin CEO Nick Varney said that the company was planning a huge development of its Midway brands, including the Legoland Discovery Centres, Sea Life and Dungeons attractions.

Merlin is also continuing its global roll out of Legoland Discovery Centres its having signed a deal with shopping centre developer Multi to bring the popular attraction to Istanbul.
RELATED STORIES
Merlin unveils US$315m plans for Legoland Japan


Merlin Entertainments has today (30 June) unveiled plans for a high-profile development in the world’s second biggest theme park market, with the launch of its first Legoland in Japan.
Merlin builds on Lego's popularity in Japan with announcement of Osaka Discovery Centre


Merlin Entertainments and Osaka Aquarium Kaiyukan in Japan have announced plans today (23 July) to open a new Legoland Discovery Centre in Tempozan Market Place Mall, Osaka.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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