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NEWS
Merlin bringing Dungeons attraction to San Francisco, US
POSTED 15 May 2014 . BY Tom Anstey
San Francisco Dungeon will be themed around the local area Credit: San Francisco Dungeon
Merlin has announced plans for the first of its Dungeon attractions to be built in the US, with an American-themed version coming to San Francisco, California.

The 60-minute theatrical experience will take inspiration from the local area, taking visitors on a journey through the 200-year history of the San Francisco Bay Area.

The Dungeon, which originated in London, has already expanded into Europe and will open its first-ever North American location in the Fisherman’s Wharf area of San Francisco. The attraction uses an immersive set, along with a cast of actors offering a selection of scary and comedic antics.

Visitors will journey through nine eras from the time including the Gold Rush, criminal gangs of the Barbary Coast and the world-famous Alcatraz prison.

“This city has a unique background suited for us to launch here,” said Adrea Gibbs, general manager, The San Francisco Dungeon. “We’ve had amazing access to local actors, costume makers, designers and craftsmen that are all helping us to create a special place for visitors.”

MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
+ More news   
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Heritage Great Britain
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Job location: Isle of Wight , United Kingdom
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QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
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Jobs    News   Products   Magazine   Subscribe
NEWS
Merlin bringing Dungeons attraction to San Francisco, US
POSTED 15 May 2014 . BY Tom Anstey
San Francisco Dungeon will be themed around the local area Credit: San Francisco Dungeon
Merlin has announced plans for the first of its Dungeon attractions to be built in the US, with an American-themed version coming to San Francisco, California.

The 60-minute theatrical experience will take inspiration from the local area, taking visitors on a journey through the 200-year history of the San Francisco Bay Area.

The Dungeon, which originated in London, has already expanded into Europe and will open its first-ever North American location in the Fisherman’s Wharf area of San Francisco. The attraction uses an immersive set, along with a cast of actors offering a selection of scary and comedic antics.

Visitors will journey through nine eras from the time including the Gold Rush, criminal gangs of the Barbary Coast and the world-famous Alcatraz prison.

“This city has a unique background suited for us to launch here,” said Adrea Gibbs, general manager, The San Francisco Dungeon. “We’ve had amazing access to local actors, costume makers, designers and craftsmen that are all helping us to create a special place for visitors.”

MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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