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NEWS
Green light for fairytale-themed accommodation at Alton Towers
POSTED 06 May 2014 . BY Jason Holland
An artist's vision of The Enchanted Village at Alton Towers
The UK’s Alton Towers Resort has been given planning approval to build new themed accommodation on site. Based around fairytales, development of The Enchanted Village will start later this year, with opening scheduled for spring 2015.

Located in woodland next to the Alton Towers Hotel, the “fairytale hideaway” will include 120 lodges and five luxury treehouses, as well as children’s play areas and a themed restaurant. Nichols Brown Webber will serve as the architect for the project.

Approval was granted by Staffordshire Moorlands Planning Committee, with some conditions placed such as the need to preserve various historical features of the Deer Park which sits alongside the site.

Mark Kerrigan, development director at Alton Towers Resort, said the new accommodation was aimed at further enhancing the Merlin Entertainments-operated park’s position as a short break destination.

The cost of the project was not revealed, but Kerrigan said the development represented a “significant capital investment”.

Plans for the lodge development were originally submitted in March 2014 – although a previous application was withdrawn in 2013.
RELATED STORIES
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
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General Manager, The Needles
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Job location: Isle of Wight , United Kingdom
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
Green light for fairytale-themed accommodation at Alton Towers
POSTED 06 May 2014 . BY Jason Holland
An artist's vision of The Enchanted Village at Alton Towers
The UK’s Alton Towers Resort has been given planning approval to build new themed accommodation on site. Based around fairytales, development of The Enchanted Village will start later this year, with opening scheduled for spring 2015.

Located in woodland next to the Alton Towers Hotel, the “fairytale hideaway” will include 120 lodges and five luxury treehouses, as well as children’s play areas and a themed restaurant. Nichols Brown Webber will serve as the architect for the project.

Approval was granted by Staffordshire Moorlands Planning Committee, with some conditions placed such as the need to preserve various historical features of the Deer Park which sits alongside the site.

Mark Kerrigan, development director at Alton Towers Resort, said the new accommodation was aimed at further enhancing the Merlin Entertainments-operated park’s position as a short break destination.

The cost of the project was not revealed, but Kerrigan said the development represented a “significant capital investment”.

Plans for the lodge development were originally submitted in March 2014 – although a previous application was withdrawn in 2013.
RELATED STORIES
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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