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NEWS
The Petersen Automotive Museum announces plans for a revamp
POSTED 20 Aug 2013 . BY Chris Dodd
The new design will incorporate long ribbons of stainless steel to help the museum become a landmark structure in Los Angeles
The Peterson Automotive Museum in Southern California will mark its 20th anniversary in 2014 with an exterior transformation and interior redesign, creating world class facilities displaying the art, culture and heritage associated with automobiles.

The museum’s new exterior is designed by Kohn Pedersen Fox Associates and will incorporate long ribbons of stainless steel that wrap around the redesigned red building, in order to create imagery linked to speed and the organic curves of a coach-built automobile. At night, the building will be lit from within turning the museum into a glowing steel sculpture.

Inside, the museum faces a number of interior changes with 15,000 sq ft (1,393sq m) of display space being added. The redesigned galleries will display cars, trucks and motorcycles from around the world, while there will also be an expansion of rotating displays, technology and storytelling devices which will bring fresh perspectives to the attraction throughout the year.

The new interior will house a restored, refined and upgraded permanent collection to ensure the museum continues its tradition of showcasing automotive culture, while continuing to celebrate Southern California's rich history of automotive innovation, competition and design.

The transformation will also bring immersive learning stations and education programmes to educate people about the historical significance of a number of American and European classic cars, as well as providing information on alternative fuel technology.

Specialists involved with the transformation include architectural metal experts Zahner, structural engineers Saiful Bouquet and construction company MATT Construction.

The museum will immediately begin a capital campaign to raise funds for the work to the Petersen’s exterior.
RELATED STORIES
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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©Cybertrek 2026
Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
The Petersen Automotive Museum announces plans for a revamp
POSTED 20 Aug 2013 . BY Chris Dodd
The new design will incorporate long ribbons of stainless steel to help the museum become a landmark structure in Los Angeles
The Peterson Automotive Museum in Southern California will mark its 20th anniversary in 2014 with an exterior transformation and interior redesign, creating world class facilities displaying the art, culture and heritage associated with automobiles.

The museum’s new exterior is designed by Kohn Pedersen Fox Associates and will incorporate long ribbons of stainless steel that wrap around the redesigned red building, in order to create imagery linked to speed and the organic curves of a coach-built automobile. At night, the building will be lit from within turning the museum into a glowing steel sculpture.

Inside, the museum faces a number of interior changes with 15,000 sq ft (1,393sq m) of display space being added. The redesigned galleries will display cars, trucks and motorcycles from around the world, while there will also be an expansion of rotating displays, technology and storytelling devices which will bring fresh perspectives to the attraction throughout the year.

The new interior will house a restored, refined and upgraded permanent collection to ensure the museum continues its tradition of showcasing automotive culture, while continuing to celebrate Southern California's rich history of automotive innovation, competition and design.

The transformation will also bring immersive learning stations and education programmes to educate people about the historical significance of a number of American and European classic cars, as well as providing information on alternative fuel technology.

Specialists involved with the transformation include architectural metal experts Zahner, structural engineers Saiful Bouquet and construction company MATT Construction.

The museum will immediately begin a capital campaign to raise funds for the work to the Petersen’s exterior.
RELATED STORIES
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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