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Brits choosing to holiday abroad in 2013
POSTED 08 Apr 2013 . BY Jessica Tasman-Jones
UK's weather appears to be driving holidaymakers abroad with three quarters of people stating they will take an overseas vacation this year, research consultancy BDRC Continental reveals.

The company's annual Holiday Trends survey reveals the number planning a 'staycation' had dropped for the first time in four years - with the poor weather being sited as the main reason the UK had lost its appeal for holidaymakers.

However, London bucked the trend with boasting an increase in the number of domestic bookings already made for 2013 compared with the same period last year.

Of those considering London for a holiday 31 per cent said last year's Olympics and Paralympics had had a positive influence on their decision.

In the 2012 survey 66 per cent of people planned an overseas holiday but this increased to 73 per cent in this year's survey.

The survey also found that review sites influenced holiday decision making with 41 per cent using the websites for most or all of the holidays they had taken. This increased to 49 per cent for people travelling with children.

Director at BDRC Continental Steve Mills said: "Following several dire domestic summers for weather, it seems that we are finally beginning to see a softening of the staycation effect and stronger consideration of trips abroad.

"With the trend towards late bookings, the market is increasingly volatile, so it will be interesting to see how these trends pan out in the coming months and the impact that the weather and current weakening of Sterling have on the market."
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Get Attractions Management digital magazine FREE
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NEWS
Brits choosing to holiday abroad in 2013
POSTED 08 Apr 2013 . BY Jessica Tasman-Jones
UK's weather appears to be driving holidaymakers abroad with three quarters of people stating they will take an overseas vacation this year, research consultancy BDRC Continental reveals.

The company's annual Holiday Trends survey reveals the number planning a 'staycation' had dropped for the first time in four years - with the poor weather being sited as the main reason the UK had lost its appeal for holidaymakers.

However, London bucked the trend with boasting an increase in the number of domestic bookings already made for 2013 compared with the same period last year.

Of those considering London for a holiday 31 per cent said last year's Olympics and Paralympics had had a positive influence on their decision.

In the 2012 survey 66 per cent of people planned an overseas holiday but this increased to 73 per cent in this year's survey.

The survey also found that review sites influenced holiday decision making with 41 per cent using the websites for most or all of the holidays they had taken. This increased to 49 per cent for people travelling with children.

Director at BDRC Continental Steve Mills said: "Following several dire domestic summers for weather, it seems that we are finally beginning to see a softening of the staycation effect and stronger consideration of trips abroad.

"With the trend towards late bookings, the market is increasingly volatile, so it will be interesting to see how these trends pan out in the coming months and the impact that the weather and current weakening of Sterling have on the market."
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
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Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
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COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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