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NEWS
Female-focused sports project Us Girls expands
POSTED 21 Nov 2012 . BY Tom Walker
Us Girls aims to improve wellbeing through sports
Us Girls has launched a new national scheme designed to improve the wellbeing of young women in England through increased sports participation.

Us Girls Alive will add to the existing Us Girls sports participation programme – a female-only scheme delivered by a consortium of organisations and led by national sport development charity StreetGames.

The initiative will support young female volunteers to assist in the development of Us Girls Alive clubs and to promote local physical activity programmes.

A £396,000 grant from the Department of Health will see 120 young female volunteer 'Motivators' create and manage 30 new Us Girls Alive clubs across England.

The scheme will run until 2015 and will be rolled out across 15 locations, each containing two clubs: Liverpool, Manchester, Walsall, Wigan, Newcastle, Hastings, Birmingham, Chorley, Middlesbrough, Nottingham, Stoke, Lincoln, Penwith, Hammersmith and Thanet.

The Motivators will be tasked with arranging and coordinating opportunities for physical activity, with each club having its own scheduled sessions at times appropriate for their communities.

Jane Ashworth OBE, CEO of StreetGames, said: "We believe passionately in providing sports opportunities for young people in disadvantaged areas.

"We're also aware of the even greater disparity in uptake in sport between young men and young women and wanted to do something about it.

"The Health and Social Care Volunteering Fund (HSCVF) funding from the Department of Health will allow us to develop a vital new component to the Us Girls national sports programme supported by Sports Lottery Funding.

"The programme is a great success but we understand that developing young women's skills, confidence and self-esteem are central to the sustainability of the programme moving forward."
RELATED STORIES
  StreetGames to take Us Girls campaign to Wales


StreetGames is to lead a push to get women and girls in Wales more physically active.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Female-focused sports project Us Girls expands
POSTED 21 Nov 2012 . BY Tom Walker
Us Girls aims to improve wellbeing through sports
Us Girls has launched a new national scheme designed to improve the wellbeing of young women in England through increased sports participation.

Us Girls Alive will add to the existing Us Girls sports participation programme – a female-only scheme delivered by a consortium of organisations and led by national sport development charity StreetGames.

The initiative will support young female volunteers to assist in the development of Us Girls Alive clubs and to promote local physical activity programmes.

A £396,000 grant from the Department of Health will see 120 young female volunteer 'Motivators' create and manage 30 new Us Girls Alive clubs across England.

The scheme will run until 2015 and will be rolled out across 15 locations, each containing two clubs: Liverpool, Manchester, Walsall, Wigan, Newcastle, Hastings, Birmingham, Chorley, Middlesbrough, Nottingham, Stoke, Lincoln, Penwith, Hammersmith and Thanet.

The Motivators will be tasked with arranging and coordinating opportunities for physical activity, with each club having its own scheduled sessions at times appropriate for their communities.

Jane Ashworth OBE, CEO of StreetGames, said: "We believe passionately in providing sports opportunities for young people in disadvantaged areas.

"We're also aware of the even greater disparity in uptake in sport between young men and young women and wanted to do something about it.

"The Health and Social Care Volunteering Fund (HSCVF) funding from the Department of Health will allow us to develop a vital new component to the Us Girls national sports programme supported by Sports Lottery Funding.

"The programme is a great success but we understand that developing young women's skills, confidence and self-esteem are central to the sustainability of the programme moving forward."
RELATED STORIES
StreetGames to take Us Girls campaign to Wales


StreetGames is to lead a push to get women and girls in Wales more physically active.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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PRINT SUBSCRIPTIONS
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