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NEWS
Details of London's tallest attraction revealed
POSTED 26 Oct 2012 . BY Tom Walker
An artist's of The View from The Shard Credit: The View from The Shard
The View from The Shard (VTS), a new visitor experience located at the top of Europe's tallest building in London, will open to the public on 1 February.

Details of the attraction's design were revealed for the first time today (25 October) by Anders Nyberg, VTS chief executive.

The tall attraction will take people on a journey to 244m (800ft) above London, almost twice as high as any other viewing point in the city.

A series of colourful tongue-in-cheek illustrations of famous Londoners in playful juxtapositions will greet visitors at the entrance to The View from The Shard. Here Margaret Thatcher and Karl Max are pictured out for a ride together on a tandem bicycle; Vidal Sassoon and Vivienne Westwood are giving King Charles I a makeover; and George Orwell is installing CCTV cameras.

From the ground floor, guests depart in two high-speed lifts that take just 30 seconds to reach the viewing platforms.

On their journey skywards they will be accompanied by a soaring anthem from the London Symphony Orchestra, building anticipation of being able to enjoy 64km (40 mile), 360-degree views over the capital and beyond.

Twelve digital 'Tell:scopes' - digital telescopes with large touchscreens - have been installed at the viewing platforms. Fully interactive, they are able to identify famous landmarks and places of significant interest in the user's sight line and provide information about them in 10 languages.

TVS chief executive, Anders Nyberg, said: "The View from The Shard is the only pla e you can experience all of London all at once and the attraction will draw people into the story of London, its history, people and places like never before.

"The unrivalled panoramic views of London will be brought to life through cutting edge technology to provide a truly unique experience of one of the world's greatest cities. We look forward to revealing more details about the attraction before we open."
RELATED STORIES
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
NEWS
Details of London's tallest attraction revealed
POSTED 26 Oct 2012 . BY Tom Walker
An artist's of The View from The Shard Credit: The View from The Shard
The View from The Shard (VTS), a new visitor experience located at the top of Europe's tallest building in London, will open to the public on 1 February.

Details of the attraction's design were revealed for the first time today (25 October) by Anders Nyberg, VTS chief executive.

The tall attraction will take people on a journey to 244m (800ft) above London, almost twice as high as any other viewing point in the city.

A series of colourful tongue-in-cheek illustrations of famous Londoners in playful juxtapositions will greet visitors at the entrance to The View from The Shard. Here Margaret Thatcher and Karl Max are pictured out for a ride together on a tandem bicycle; Vidal Sassoon and Vivienne Westwood are giving King Charles I a makeover; and George Orwell is installing CCTV cameras.

From the ground floor, guests depart in two high-speed lifts that take just 30 seconds to reach the viewing platforms.

On their journey skywards they will be accompanied by a soaring anthem from the London Symphony Orchestra, building anticipation of being able to enjoy 64km (40 mile), 360-degree views over the capital and beyond.

Twelve digital 'Tell:scopes' - digital telescopes with large touchscreens - have been installed at the viewing platforms. Fully interactive, they are able to identify famous landmarks and places of significant interest in the user's sight line and provide information about them in 10 languages.

TVS chief executive, Anders Nyberg, said: "The View from The Shard is the only pla e you can experience all of London all at once and the attraction will draw people into the story of London, its history, people and places like never before.

"The unrivalled panoramic views of London will be brought to life through cutting edge technology to provide a truly unique experience of one of the world's greatest cities. We look forward to revealing more details about the attraction before we open."
RELATED STORIES
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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ATTRACTIONS MANAGEMENT NEWS
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