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NEWS
Domestic tourism boost for UK attractions
POSTED 05 Mar 2012 . BY Tom Walker
A number of UK attractions recorded increases in visitor numbers during 2011, according to figures from the Association of Leading Visitor Attractions (ALVA).

Announcing its members' visitor figures for 2011 today (5 March), ALVA said that one of largest increases in visitors was seen by the newly refurbished National Museum of Scotland in Edinburgh (up 141 per cent on 2010) - making it the most visited attraction outside of London.

Westminster Abbey in London - the focus of huge global attention before and after the wedding of HRH The Duke and Duchess of Cambridge in April - enjoyed a 36 per cent increase in visitors (1.9 million visitors during the year), placing the Abbey among the top 10 most-visited attractions for the first time.

British Museum retained its place as the UK's most visited attraction with 5.85 million visitors - an increase of just 0.1 per cent on last year.

Other attractions that saw major increases in visitor numbers included Old Royal Naval College in Greenwich (up 31 per cent to 1.67 million); National Railway Museum in York (up 17 per cent to 732,000 visitors); and Chester Zoo (up 11 per cent to 1.45 million).

Two English Heritage properties also saw a significant increase in their visitor figures. Wrest Park in Bedfordshire opened in August after the first phase of a 20-year restoration project was completed. The garden welcomed just under 90,000 people, while the largest overall increase of 177 per cent was at Wroxeter Roman City in Shropshire after being featured on the Channel 4 series 'Rome wasn't Built in a Day'.

Bernard Donoghue, Director of ALVA, said: "The figures demonstrate that for Brits who holidayed at home in record numbers last year and for overseas visitors who came to the UK in record numbers last year, our iconic attractions are a 'must see' and a 'must experience'."

"Even at a time of economic restraint those attractions which have invested in refurbishment, new exhibitions, new marketing, new catering and retail products have seen a real return on investment and more money for the visitor economy. Domestic visitors have prioritised visits to free attractions but not exclusively; they are mindful of getting value for money and experiencing great quality and they are finding plenty of examples of both.

"Attractions in rural areas, away from large conurbations, have struggled however, not because of the quality or the attractiveness of the properties but because of the price of petrol to drive to them.

For the full list of visitor statistics for 2011, click here
MORE NEWS
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
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An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Domestic tourism boost for UK attractions
POSTED 05 Mar 2012 . BY Tom Walker
A number of UK attractions recorded increases in visitor numbers during 2011, according to figures from the Association of Leading Visitor Attractions (ALVA).

Announcing its members' visitor figures for 2011 today (5 March), ALVA said that one of largest increases in visitors was seen by the newly refurbished National Museum of Scotland in Edinburgh (up 141 per cent on 2010) - making it the most visited attraction outside of London.

Westminster Abbey in London - the focus of huge global attention before and after the wedding of HRH The Duke and Duchess of Cambridge in April - enjoyed a 36 per cent increase in visitors (1.9 million visitors during the year), placing the Abbey among the top 10 most-visited attractions for the first time.

British Museum retained its place as the UK's most visited attraction with 5.85 million visitors - an increase of just 0.1 per cent on last year.

Other attractions that saw major increases in visitor numbers included Old Royal Naval College in Greenwich (up 31 per cent to 1.67 million); National Railway Museum in York (up 17 per cent to 732,000 visitors); and Chester Zoo (up 11 per cent to 1.45 million).

Two English Heritage properties also saw a significant increase in their visitor figures. Wrest Park in Bedfordshire opened in August after the first phase of a 20-year restoration project was completed. The garden welcomed just under 90,000 people, while the largest overall increase of 177 per cent was at Wroxeter Roman City in Shropshire after being featured on the Channel 4 series 'Rome wasn't Built in a Day'.

Bernard Donoghue, Director of ALVA, said: "The figures demonstrate that for Brits who holidayed at home in record numbers last year and for overseas visitors who came to the UK in record numbers last year, our iconic attractions are a 'must see' and a 'must experience'."

"Even at a time of economic restraint those attractions which have invested in refurbishment, new exhibitions, new marketing, new catering and retail products have seen a real return on investment and more money for the visitor economy. Domestic visitors have prioritised visits to free attractions but not exclusively; they are mindful of getting value for money and experiencing great quality and they are finding plenty of examples of both.

"Attractions in rural areas, away from large conurbations, have struggled however, not because of the quality or the attractiveness of the properties but because of the price of petrol to drive to them.

For the full list of visitor statistics for 2011, click here
MORE NEWS
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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