Waterpark designer and ride supplier WhiteWater West has appointed former HIT Entertainment vice president Teri Ruffley as its new head of sales for Europe.

Ruffley will be based in London, UK and - according to WhiteWater's vice president for international sales Andrew Wray - is already familiar with the company through HIT's relationship with Prime Play, the interactive dry play division of WhiteWater West.

"Teri brings strong relationships and an intimate knowledge of the European leisure and recreation markets to the table," he added.

"She also knows WhiteWater well from recent experience, so she will no doubt hit the ground running. I know our European clients will appreciate her knowledge and expertise as she helps them develop their waterpark plans."

Ruffley's 20-year career in the attractions industry includes a 10-year stint in sales with ride manufacturer Intamin.