Train operator GNER has teamed up with VisitScotland to launch a joint marketing initiative aimed at boosting visitor numbers to the Scottish capital.
The advertising campaign promoting the capital and GNER’s lowest rail fares will feature some of Edinburgh’s most recognisable landmarks.
It aims to encourage commuters in London to take a short break in Edinburgh through a campaign of 48-sheet promotional posters at 100 selected London Underground sites between 29 January and 11 February, supported by cross-promotional links on each company’s website.
Edinburgh – Inspiring Capital and the Edinburgh City Region Brand are also involved in the advertising campaign.
GNER’s leisure marketing manager, Sabine Sharman, said: “We are delighted to team up with VisitScotland to promote the exciting short break opportunities. We hope it will encourage holidaymakers in England to take advantage of our great value train fares and experience all that Edinburgh has to offer.”
Linda Galt, product manager for VisitScotland Edinburgh and Lothians, added: “We hope commuters will get the message that a visit to Edinburgh from London can be affordable and accessible.
“This is the first time we have worked together with GNER on such a campaign and as well as promoting Edinburgh as a great destination, we are hopeful that the timing of the advertising will bring people to the city outwith the peak tourist season.” Details: www.gner.co.uk or www.edinburgh.org
