London’s Science Museum wins top pr award | attractionsmanagement.com news
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London’s Science Museum wins top pr award
POSTED 15 Jul 2003 . BY
The Science Museum has won the Best Campaign for Consumer Relationships award at the annual Institute of Public Relations Excellence Awards, held on 7 July.

The museum, which is currently the London Tourist Board Visitor Attraction of the Year, won the award for work on Grossology – The Impolite Science of the Human Body, an exhibition centred around demystifying the workings of the body for younger visitors.

The award was judged across arts, sports, leisure and tourism while its PR campaign included appearances on Have I Got News For You and Radio 4’s Today programme. Other PR hits included editorial support from The Beano, an attempt on the world burping record, plus an inclusion in The Times leader, which warmly praised the museum for “boldly going where no sane biology master has gone before”.

The PR campaign was masterminded by the museum’s in-house team alongside its retained PR agency, Mission 21.

Grossology was quite a risk for the severe traditionalists to stomach, being an exhibition that creatively dealt mainly with the disgusting, but funny, science of flatulence, mucus, excrement and other bodily “nasties”.

It was a huge hit with children with 2,527 visitors on one day alone, exceeding the museums target two-and-a-half times.

Museum Communications Manager, Stephen Bromberg, commented: “We took big risks with the PR programme for this exhibition. We could easily have been accused of dumbing down, but instead bold PR earned us great visitor numbers and affection and turned this into a memorable campaign,” Details: www.ipr.org.uk/excellence

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Jobs    News   Products   Magazine
NEWS
London’s Science Museum wins top pr award
POSTED 15 Jul 2003 . BY
The Science Museum has won the Best Campaign for Consumer Relationships award at the annual Institute of Public Relations Excellence Awards, held on 7 July.

The museum, which is currently the London Tourist Board Visitor Attraction of the Year, won the award for work on Grossology – The Impolite Science of the Human Body, an exhibition centred around demystifying the workings of the body for younger visitors.

The award was judged across arts, sports, leisure and tourism while its PR campaign included appearances on Have I Got News For You and Radio 4’s Today programme. Other PR hits included editorial support from The Beano, an attempt on the world burping record, plus an inclusion in The Times leader, which warmly praised the museum for “boldly going where no sane biology master has gone before”.

The PR campaign was masterminded by the museum’s in-house team alongside its retained PR agency, Mission 21.

Grossology was quite a risk for the severe traditionalists to stomach, being an exhibition that creatively dealt mainly with the disgusting, but funny, science of flatulence, mucus, excrement and other bodily “nasties”.

It was a huge hit with children with 2,527 visitors on one day alone, exceeding the museums target two-and-a-half times.

Museum Communications Manager, Stephen Bromberg, commented: “We took big risks with the PR programme for this exhibition. We could easily have been accused of dumbing down, but instead bold PR earned us great visitor numbers and affection and turned this into a memorable campaign,” Details: www.ipr.org.uk/excellence

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
MORE NEWS
Doctors in Belgium prescribe museum visits for patients struggling with pandemic stress
Patients treated for stress in the Belgian capital Brussels will be offered free visits to museums, as part of a three-month trial designed to rebuild mental health amid the COVID- 19 pandemic.
Universal Resort Beijing welcomes first visitors
Universal Parks & Resorts has opened the first phase of its new Universal Beijing Resort, marking its entry into the fast-growing Chinese attractions market.
Paul Kent joins Simworx
Simworx has appointed Paul Kent as its global business development manager.
New champagne visitor attraction by Casson Mann and Atelier Phileas takes visitors on a journey 'from the earth to the bubble'
A new visitor attraction and cultural destination, located at the foot of the historic slopes of Aÿ-Champagne commune, is taking a fresh approach to exploring the history of champagne.
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ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion and Leolandia announce partnership
Red Raion, the CGI studio specialised in media-based attractions, has announced its partnership with the popular Italian theme park Leolandia. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

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DIRECTORY
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DIARY

 

29-30 Sep 2021

International Wellness Tourism Conference

Virtual conference, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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