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NEWS
London’s Science Museum wins top pr award
POSTED 15 Jul 2003 . BY
The Science Museum has won the Best Campaign for Consumer Relationships award at the annual Institute of Public Relations Excellence Awards, held on 7 July.

The museum, which is currently the London Tourist Board Visitor Attraction of the Year, won the award for work on Grossology – The Impolite Science of the Human Body, an exhibition centred around demystifying the workings of the body for younger visitors.

The award was judged across arts, sports, leisure and tourism while its PR campaign included appearances on Have I Got News For You and Radio 4’s Today programme. Other PR hits included editorial support from The Beano, an attempt on the world burping record, plus an inclusion in The Times leader, which warmly praised the museum for “boldly going where no sane biology master has gone before”.

The PR campaign was masterminded by the museum’s in-house team alongside its retained PR agency, Mission 21.

Grossology was quite a risk for the severe traditionalists to stomach, being an exhibition that creatively dealt mainly with the disgusting, but funny, science of flatulence, mucus, excrement and other bodily “nasties”.

It was a huge hit with children with 2,527 visitors on one day alone, exceeding the museums target two-and-a-half times.

Museum Communications Manager, Stephen Bromberg, commented: “We took big risks with the PR programme for this exhibition. We could easily have been accused of dumbing down, but instead bold PR earned us great visitor numbers and affection and turned this into a memorable campaign,” Details: www.ipr.org.uk/excellence

MORE NEWS
Alton Towers' iconic Nemesis coaster closes for major revamp
The famous Nemesis ride at UK theme park, Alton Towers, has closed for a major revamp.
Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling
Disney is set to undergo a "major restructuring" following the shock return of CEO Bob Iger.
Battersea Power Station's chimney experience whisks guests up 109m in a glass elevator
The highly anticipated chimney lift experience at the Battersea Power Station has opened to the public.
Eureka! tackles STEM with new Science + Discovery Centre
Eureka! Science + Discovery Centre in Seacombe, UK, has opened its doors to the public.
+ More news   
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Mather & Co

We lead the world in incredible museum, exhibition, and attraction design. We work across the herita [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide's all-in-one waterplay entertainment center
RideHOUSE is an iconic waterplay complex purposefully designed for young kids and families to enjoy. Find out more...
More videos:
Red Raion TV - Testimonial: Leolandia – Red Raion
Red Raion Showreel 2021 – Red Raion
Keynote | Moby Dick - Friends to the rescue! – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
05-07 Dec 2022

East Cape Futures

Hotel Palmas de Cortez, Los Barriles, Mexico
+ More diary  
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©Cybertrek 2022
Jobs    News   Products   Magazine
NEWS
London’s Science Museum wins top pr award
POSTED 15 Jul 2003 . BY
The Science Museum has won the Best Campaign for Consumer Relationships award at the annual Institute of Public Relations Excellence Awards, held on 7 July.

The museum, which is currently the London Tourist Board Visitor Attraction of the Year, won the award for work on Grossology – The Impolite Science of the Human Body, an exhibition centred around demystifying the workings of the body for younger visitors.

The award was judged across arts, sports, leisure and tourism while its PR campaign included appearances on Have I Got News For You and Radio 4’s Today programme. Other PR hits included editorial support from The Beano, an attempt on the world burping record, plus an inclusion in The Times leader, which warmly praised the museum for “boldly going where no sane biology master has gone before”.

The PR campaign was masterminded by the museum’s in-house team alongside its retained PR agency, Mission 21.

Grossology was quite a risk for the severe traditionalists to stomach, being an exhibition that creatively dealt mainly with the disgusting, but funny, science of flatulence, mucus, excrement and other bodily “nasties”.

It was a huge hit with children with 2,527 visitors on one day alone, exceeding the museums target two-and-a-half times.

Museum Communications Manager, Stephen Bromberg, commented: “We took big risks with the PR programme for this exhibition. We could easily have been accused of dumbing down, but instead bold PR earned us great visitor numbers and affection and turned this into a memorable campaign,” Details: www.ipr.org.uk/excellence

MORE NEWS
Alton Towers' iconic Nemesis coaster closes for major revamp
The famous Nemesis ride at UK theme park, Alton Towers, has closed for a major revamp.
Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling
Disney is set to undergo a "major restructuring" following the shock return of CEO Bob Iger.
Battersea Power Station's chimney experience whisks guests up 109m in a glass elevator
The highly anticipated chimney lift experience at the Battersea Power Station has opened to the public.
Eureka! tackles STEM with new Science + Discovery Centre
Eureka! Science + Discovery Centre in Seacombe, UK, has opened its doors to the public.
National Trust plans immersive experience at Bath Assembly Rooms
The National Trust has appointed design and build practice Sarner to create a new immersive visitor experience at the iconic Bath Assembly Rooms.
Digital art installation in Nanjing helps the public keep an eye on exoplanets
A permanent public art sculpture allows the public to observe the galaxy's exoplanets – which human life could potentially exist on.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Mather & Co

We lead the world in incredible museum, exhibition, and attraction design. We work across the herita [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide's all-in-one waterplay entertainment center
RideHOUSE is an iconic waterplay complex purposefully designed for young kids and families to enjoy. Find out more...
More videos:
Red Raion TV - Testimonial: Leolandia – Red Raion
Red Raion Showreel 2021 – Red Raion
Keynote | Moby Dick - Friends to the rescue! – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
05-07 Dec 2022

East Cape Futures

Hotel Palmas de Cortez, Los Barriles, Mexico
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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