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London’s Science Museum wins top pr award
POSTED 15 Jul 2003 . BY
The Science Museum has won the Best Campaign for Consumer Relationships award at the annual Institute of Public Relations Excellence Awards, held on 7 July.

The museum, which is currently the London Tourist Board Visitor Attraction of the Year, won the award for work on Grossology – The Impolite Science of the Human Body, an exhibition centred around demystifying the workings of the body for younger visitors.

The award was judged across arts, sports, leisure and tourism while its PR campaign included appearances on Have I Got News For You and Radio 4’s Today programme. Other PR hits included editorial support from The Beano, an attempt on the world burping record, plus an inclusion in The Times leader, which warmly praised the museum for “boldly going where no sane biology master has gone before”.

The PR campaign was masterminded by the museum’s in-house team alongside its retained PR agency, Mission 21.

Grossology was quite a risk for the severe traditionalists to stomach, being an exhibition that creatively dealt mainly with the disgusting, but funny, science of flatulence, mucus, excrement and other bodily “nasties”.

It was a huge hit with children with 2,527 visitors on one day alone, exceeding the museums target two-and-a-half times.

Museum Communications Manager, Stephen Bromberg, commented: “We took big risks with the PR programme for this exhibition. We could easily have been accused of dumbing down, but instead bold PR earned us great visitor numbers and affection and turned this into a memorable campaign,” Details: www.ipr.org.uk/excellence

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NEWS
London’s Science Museum wins top pr award
POSTED 15 Jul 2003 . BY
The Science Museum has won the Best Campaign for Consumer Relationships award at the annual Institute of Public Relations Excellence Awards, held on 7 July.

The museum, which is currently the London Tourist Board Visitor Attraction of the Year, won the award for work on Grossology – The Impolite Science of the Human Body, an exhibition centred around demystifying the workings of the body for younger visitors.

The award was judged across arts, sports, leisure and tourism while its PR campaign included appearances on Have I Got News For You and Radio 4’s Today programme. Other PR hits included editorial support from The Beano, an attempt on the world burping record, plus an inclusion in The Times leader, which warmly praised the museum for “boldly going where no sane biology master has gone before”.

The PR campaign was masterminded by the museum’s in-house team alongside its retained PR agency, Mission 21.

Grossology was quite a risk for the severe traditionalists to stomach, being an exhibition that creatively dealt mainly with the disgusting, but funny, science of flatulence, mucus, excrement and other bodily “nasties”.

It was a huge hit with children with 2,527 visitors on one day alone, exceeding the museums target two-and-a-half times.

Museum Communications Manager, Stephen Bromberg, commented: “We took big risks with the PR programme for this exhibition. We could easily have been accused of dumbing down, but instead bold PR earned us great visitor numbers and affection and turned this into a memorable campaign,” Details: www.ipr.org.uk/excellence

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
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Health clubs, gyms, hotels, pubs and other leisure businesses will receive a 50 per cent cut in business rates over the next year.
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Little Amal, a puppet of a refugee girl, has walked 5,000km across Europe
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COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
+ More profiles  
FEATURED SUPPLIER

EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-25 Nov 2021

Scotland’s National Tourism Industry Conference

EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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