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NEWS
Visit Dubai and Real Madrid sign "landmark" global partnership ahead of theme park opening
POSTED 18 Oct 2023 . BY Tom Walker
Real Madrid president Florentino Pérez (right) and Issam Kazim, CEO Dubai Corporation for Tourism and Commerce Marketing (left), formalised the collaboration at Real Madrid City Credit: Real Madrid/Visit Dubai
Spanish football club, Real Madrid, has signed a global partnership agreement with Visit Dubai
The deal has been designed to generate new growth opportunities for both parties globally
The collaboration is part of the emirate's recently announced Dubai-D33 Economic Agenda
The signing comes as Dubai prepares to open the world's first Real Madrid theme park
Spanish football club, Real Madrid, has signed a global partnership agreement with Visit Dubai, which aims to generate new growth opportunities for both parties.

The collaboration, which is part of the emirate's recently announced Dubai-D33 Economic Agenda, will offer a wide range of "unique and special" experiences for Dubai and Real Madrid fans.

The deal was signed as Dubai prepares to open the world's first Real Madrid theme park, located at Dubai Parks and Resorts.

Featuring a number of Real Madrid-related attractions, such as a museum, amusement rides and games of footballing skill, the

There will also be significant range of retail and restaurant outlets, including a shop selling memorabilia featuring the club's history.

Emilio Butragueño, a former Real Madrid forward and the club's director of Institutional Relations, said: "We're very proud of this new partnership with Visit Dubai as the club's first official destination.

"Dubai is striving for excellence in all its entertainment activities, a goal shared by the club.

"We are delighted to be bringing this exciting tourist destination to our fanbase of millions of madridistas around the world."

CEO of Dubai Holding Entertainment, Fernando Eiroa, added: "We are delighted that Real Madrid has chosen Dubai Parks and Resorts as its partner in our quest to bring the best international entertainment brands to the region."
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
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We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
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TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
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08-08 May 2024

Hospitality Design Conference

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China Import & Export Fair Complex, Guangzhou, China
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NEWS
Visit Dubai and Real Madrid sign "landmark" global partnership ahead of theme park opening
POSTED 18 Oct 2023 . BY Tom Walker
Real Madrid president Florentino Pérez (right) and Issam Kazim, CEO Dubai Corporation for Tourism and Commerce Marketing (left), formalised the collaboration at Real Madrid City Credit: Real Madrid/Visit Dubai
Spanish football club, Real Madrid, has signed a global partnership agreement with Visit Dubai
The deal has been designed to generate new growth opportunities for both parties globally
The collaboration is part of the emirate's recently announced Dubai-D33 Economic Agenda
The signing comes as Dubai prepares to open the world's first Real Madrid theme park
Spanish football club, Real Madrid, has signed a global partnership agreement with Visit Dubai, which aims to generate new growth opportunities for both parties.

The collaboration, which is part of the emirate's recently announced Dubai-D33 Economic Agenda, will offer a wide range of "unique and special" experiences for Dubai and Real Madrid fans.

The deal was signed as Dubai prepares to open the world's first Real Madrid theme park, located at Dubai Parks and Resorts.

Featuring a number of Real Madrid-related attractions, such as a museum, amusement rides and games of footballing skill, the

There will also be significant range of retail and restaurant outlets, including a shop selling memorabilia featuring the club's history.

Emilio Butragueño, a former Real Madrid forward and the club's director of Institutional Relations, said: "We're very proud of this new partnership with Visit Dubai as the club's first official destination.

"Dubai is striving for excellence in all its entertainment activities, a goal shared by the club.

"We are delighted to be bringing this exciting tourist destination to our fanbase of millions of madridistas around the world."

CEO of Dubai Holding Entertainment, Fernando Eiroa, added: "We are delighted that Real Madrid has chosen Dubai Parks and Resorts as its partner in our quest to bring the best international entertainment brands to the region."
RELATED STORIES
Dubai's Real Madrid theme park will immerse fans in the club's culture


The first-ever Real Madrid-themed experience is set to open in Dubai next year.
Gareth Bale's Rowbots to open second site in London


Rowbots, the boutique fitness brand co-founded by star footballer Gareth Bale, has revealed plans to open its second London studio.
Real Madrid star Gareth Bale launches esports team


Wales and Real Madrid star Gareth Bale has launched an esports team – the second leisure venture the footballer has set up in the past 12 months.
Real Madrid launches innovation brand – plans to enter the e-health sector


Real Madrid has launched a new innovation brand, designed to position the football club as a 'social and economic leader'.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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