John McAslan + Partners-designed M7 cultural hub and museum opens in Doha | attractionsmanagement.com news
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John McAslan + Partners-designed M7 cultural hub and museum opens in Doha
POSTED 23 Nov 2021 . BY Tom Walker
A rooftop restaurant overlooks the new Al Baraha square Credit: John McAslan + Partners
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry
The M7 Design and Cultural Hub is the architectural anchor of the 31-hectare Msheireb mixed-use development
The building has been designed by John McAslan + Partners
M7 was conceived as a diverse mix of cultural and education functions
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry – as well as a public showcase for innovation and entrepreneurship in the region.

The M7 Design and Cultural Hub, designed by John McAslan + Partners, is the architectural anchor of the 31-hectare Msheireb mixed-use development.

Established by Qatar Museums, under the leadership of Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani – the sister of Qatar's ruling Emir Tamim bin Hamad Al Thani – M7 "empowers designers to explore, collaborate and develop successful businesses".

M7 was conceived as a diverse mix of cultural and education functions layered together around a central courtyard allowing interdisciplinary creativity to flourish and providing a vibrant and dynamic hub, for fashion, design and technology within Qatar and the region.

A rooftop restaurant overlooks the new Al Baraha square – the central public space within the new Msheireb development, and creates a dialogue with the new flagship Mandarin Oriental Hotel opposite, also designed by John McAslan and Partners.

Comprising tight-knit and compact urban blocks incorporating museums, a mosque, shopping arcades, homes and offices along shaded streets, the Msheireb district of Doha has been designed as a ‘walkable city’ served by trams and a Metro.

M7 is at the heart of Msheireb and its design echoes elements found in traditional Qatari architecture while countering the sweeping internationalised urban makeovers common in the Emirates and Gulf States.

According to architect John McAslan, M7 demonstrates Qatar’s aspiration to explore its own heritage while reaching out to other places and diverse cultures.

“In essence, we've striven to design a building that radiates a sense of shared discovery," McAslan said.

"Taking as its inspiration the traditional Qatari courtyard house, the building quality of presence and the internal atmosphere is conceived as a massive stone block from which spaces and courtyards are carved.”

Public space flows into the building, a place of layered activities and spaces celebrating design, fashion, music, cinema and contemporary arts.

Its heart is a generous atrium surrounded by grand processional stairs and surmounted by a skylight, its Islamic-patterned screen diffusing sunlight through the building.

McAslan added: “This light-dappled environment, reminiscent of the neighbouring historic Souk Waqif, offers a vibrant marketplace of the arts in which Islamic and modern architecture come together."
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M7 will be the 'heart of Qatar’s fashion and design industry' Credit: John McAslan + Partners
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NEWS
John McAslan + Partners-designed M7 cultural hub and museum opens in Doha
POSTED 23 Nov 2021 . BY Tom Walker
A rooftop restaurant overlooks the new Al Baraha square Credit: John McAslan + Partners
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry
The M7 Design and Cultural Hub is the architectural anchor of the 31-hectare Msheireb mixed-use development
The building has been designed by John McAslan + Partners
M7 was conceived as a diverse mix of cultural and education functions
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry – as well as a public showcase for innovation and entrepreneurship in the region.

The M7 Design and Cultural Hub, designed by John McAslan + Partners, is the architectural anchor of the 31-hectare Msheireb mixed-use development.

Established by Qatar Museums, under the leadership of Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani – the sister of Qatar's ruling Emir Tamim bin Hamad Al Thani – M7 "empowers designers to explore, collaborate and develop successful businesses".

M7 was conceived as a diverse mix of cultural and education functions layered together around a central courtyard allowing interdisciplinary creativity to flourish and providing a vibrant and dynamic hub, for fashion, design and technology within Qatar and the region.

A rooftop restaurant overlooks the new Al Baraha square – the central public space within the new Msheireb development, and creates a dialogue with the new flagship Mandarin Oriental Hotel opposite, also designed by John McAslan and Partners.

Comprising tight-knit and compact urban blocks incorporating museums, a mosque, shopping arcades, homes and offices along shaded streets, the Msheireb district of Doha has been designed as a ‘walkable city’ served by trams and a Metro.

M7 is at the heart of Msheireb and its design echoes elements found in traditional Qatari architecture while countering the sweeping internationalised urban makeovers common in the Emirates and Gulf States.

According to architect John McAslan, M7 demonstrates Qatar’s aspiration to explore its own heritage while reaching out to other places and diverse cultures.

“In essence, we've striven to design a building that radiates a sense of shared discovery," McAslan said.

"Taking as its inspiration the traditional Qatari courtyard house, the building quality of presence and the internal atmosphere is conceived as a massive stone block from which spaces and courtyards are carved.”

Public space flows into the building, a place of layered activities and spaces celebrating design, fashion, music, cinema and contemporary arts.

Its heart is a generous atrium surrounded by grand processional stairs and surmounted by a skylight, its Islamic-patterned screen diffusing sunlight through the building.

McAslan added: “This light-dappled environment, reminiscent of the neighbouring historic Souk Waqif, offers a vibrant marketplace of the arts in which Islamic and modern architecture come together."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
M7 will be the 'heart of Qatar’s fashion and design industry' Credit: John McAslan + Partners
RELATED STORIES
Rosewood Doha towers based on underwater forms and coral formations


Arab Engineering Bureau have designed new hotel and residences towers for Rosewood Hotels & Resorts that are based on underwater forms and the local coral formations in Qatar's Lusail City.
RIBA International Prize longlist revealed, but which leisure buildings are in contention?


The Royal Institute of British Architects (RIBA) has today (14 December) announced the RIBA International List 2018, a new biennial selection of the world’s best new buildings.
MORE NEWS
Museum operators using AR to take their exhibits global
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.
North American and Japanese attractions dominate 2021 Thea Awards
North America and Japan-based visitor attractions and businesses picked up 14 of the 19 Thea Awards this year.
IAAPA news: VRstudios and Creative Works launch 'Fury' VR attraction
VRstudios and Creative Works have launched a new VR-based multiplayer attraction.
Herzog and de Meuron’s M+ museum of visual culture distils essence of Hong Kong
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Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
+ More profiles  
FEATURED SUPPLIER

Giving the Gift of an experience has limitless benefits
As we emerge from the clutches of Covid and our freedom of movement is fully restored, giving the gift of an experience is more appealing than ever before. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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